Farmington, UT Billboards

Why the Farmington area is a high-impact market

• Population and growth: Davis County’s estimated population reached approximately 367,000 in 2023, up about 18% from 2010, with Farmington among the faster-growing cities along the Wasatch Front. County long-range plans anticipate continued growth tied to transit-oriented development near FrontRunner, US‑89, and Station Park, plus new single-family and multifamily housing in west Farmington and Kaysville (planning and economic development reports via the Davis County Government).
• Regional destinations:
  • Lagoon Amusement Park attracts an estimated 1.5–2.0 million visits per season, with weekend and holiday surges and sellout-level crowds during Frightmares in September–October. Local coverage regularly notes traffic and attendance peaks on summer Saturdays and around holidays (see regional reporting in the Standard-Examiner and park info at Lagoon Park).
  • Station Park spans more than 1 million square feet of retail and dining with 140+ tenants, a Hyatt Place hotel, and a central plaza hosting weekly and seasonal events that drive weekend footfall; event days can push parking occupancy toward capacity during afternoons and evenings (tenant counts and calendars via Station Park).
• Commute dynamics: UDOT traffic counts show I‑15 through Davis County commonly exceeding 150,000 vehicles per day on peak segments, with several interchanges between North Salt Lake and Layton ranging 160,000–190,000 AADT. US‑89’s newly completed freeway sections between Farmington and Layton are carrying tens of thousands of vehicles daily, while Legacy Parkway (SR‑67) provides a lower-speed, scenic alternative with strong weekday commuter volumes. These parallel corridors produce repeat, high-frequency exposures in the 6:30–9:00 a.m. and 3:30–6:30 p.m. windows (Utah Department of Transportation and UDOT Traffic).
• Household economics: Davis County’s median household income sits north of $90,000, with multiple cities in central and south Davis posting medians in the $95,000–110,000 range. Higher incomes correlate with elevated spending in retail, home improvement, healthcare, fitness, and recreation—core categories for OOH response (county economic profiles via Davis County Economic Development).
• Visitor flows: The Farmington FrontRunner station records strong weekday boardings as part of the Davis–Salt Lake–Weber commute shed, adding rail-to-retail crossover into Station Park and Lagoon shuttle activity on event days. Special event trains and game-day service can lift evening and weekend movements through Farmington by several percentage points on peak dates (Utah Transit Authority).
• Retail gravity: Within a 10-mile radius of Farmington, the trade area includes Station Park, Layton Hills Mall, and big-box clusters in Layton and Centerville. Weekend retail trips peak Friday 3–7 p.m. and Saturday 11 a.m.–6 p.m., typically accounting for 35–45% of weekly store visits for many soft-goods and dining tenants in regional centers, based on local center event calendars and merchant promotions (Station Park Events and local news coverage from KSL.com).

Where our boards serve the Farmington area

We have 13 digital boards placed in nearby cities within 10 miles of Farmington, ideal for advertisers seeking Farmington billboards and billboard advertising near Farmington:

• Centerville (approximately 4.5 miles from Farmington) for southbound commuters and shoppers heading toward Bountiful and Salt Lake County. Centerville fronts I‑15 and Legacy Parkway, intersecting more than 100,000 daily I‑15 drivers near peak interchanges (UDOT).
• Layton (about 7.2 miles) and Clearfield (10.0 miles) for northbound and return traffic, plus military-adjacent audiences tied to Hill Air Force Base and Layton Hills Mall. Hill AFB employs roughly 28,000 military, civilian, and contractors, generating heavy weekday commute volumes on I‑15 and SR‑193 (local base and community coverage via Hilltop Times/Standard-Examiner).
• North Salt Lake (8.9 miles) to capture Salt Lake-bound morning commuters and evening return traffic flowing past the Farmington area. The I‑15/I‑215/SR‑67 nexus here sees persistent AM and PM congestion, increasing billboard dwell times (UDOT Traffic).

This arrangement lets us surround Farmington-bound traffic from both directions, intercept leisure travelers headed to Lagoon, and reach retail shoppers en route to Station Park. For billboard rental near Farmington, these placements give you flexible reach across all major corridors.

Audience patterns to guide your schedule

• Commuter peaks: 6:30–9:00 a.m. and 3:30–6:30 p.m. on weekdays deliver multiple touchpoints on I‑15, US‑89, and Legacy Parkway. On heavy days, average speeds can drop below 40 mph on I‑15 through Bountiful–Farmington and below 35 mph on US‑89 near construction or incident zones, increasing ad visibility (UDOT Traffic live maps). Use these windows for service businesses, healthcare, hiring, and financial offers.
• Retail and dining surges: Friday after 3 p.m. through Sunday evening aligns with Station Park and big-box runs in Layton/Clearfield. Many restaurants see 40–55% of weekly covers Fri–Sun, and promotional redemption rates for OOH-tied offers typically lift 15–30% on Saturdays compared to weekdays, based on local merchant promotions and event stacks (Station Park Events).
• Lagoon seasonality: Lagoon typically operates spring through fall, with daily attendance peaks from Memorial Day to Labor Day. Frightmares (Sept–Oct) often extends weekend hours and fills lots by mid-afternoon; Saturday 10 a.m.–10 p.m. and Sunday 11 a.m.–8 p.m. represent the highest in-park dwell periods. Expect regional traffic spikes on I‑15 exits 322–325 and US‑89 interchanges during these windows (Lagoon Park calendar and traffic coverage via Standard-Examiner).
• Weather-based spikes: Snow days and inversions shift commute timing and can reduce average speeds by 10–25% on I‑15 and US‑89, while warm spring weekends boost outdoor recreation traffic toward Farmington Canyon and the Legacy Parkway Trail. Use flexible dayparting to throttle spend during weather advisories (Farmington City alerts and UDOT Traffic).
• School calendar effects: The Davis School District serves roughly 72,000+ students across 90+ schools; school-year mornings compress errands to post‑9 a.m., while summer frees midday leisure trips. Back‑to‑school shopping windows (late July–mid‑August) can add double-digit weekend traffic gains to Station Park and Layton retail.

Creative that works for the Farmington area

• Lead with distance and exits: “2 Exits Ahead at Station Park,” “Next Right for Lagoon Packages,” or “Exit 325—Today Only” tap real-time intent. Exit 325 (Park Lane) and Exit 324 (US‑89/Legacy) are high-impact markers for Station Park and Lagoon access—ideal hooks for billboard advertising near Farmington.
• Make it family-forward: With larger household sizes in Davis County and family attractions nearby, visuals featuring parents and kids, bundle savings, and time-bound offers (“Free Kids Cone Before 6 PM”) perform well on weekends and during school breaks.
• Use price and simplicity: 6–8 words, 1 focal image, and high-contrast colors. Examples: “$39 Oil Change—Today,” “New Patient Exam $99,” “20% Off Back-to-School.” Price-point ads commonly see 10–20% higher QR or short-URL engagement versus non-priced brand creatives in local A/Bs.
• Add urgency around events: Rotate creatives tied to Lagoon hours, Station Park concerts/markets, and school calendars. “Show This Ad” codes and short URLs typically improve trackability; merchants report 5–15% of weekend offer redemptions mentioning the billboard when coded properly (Davis School District and Station Park Events).

Flighting and budget strategies with Blip

• Dayparting: Concentrate budget on commuter blocks to build frequency for essential services; shift to weekend afternoons/evenings for retail and entertainment. Aim for 3–5 average impressions per commuter across the week to solidify recall on I‑15/US‑89 corridors.
• Micro-bursts around tentpoles: Increase bids during Lagoon opening weekend, Station Park event days, and holiday retail periods (Black Friday through the final two December Saturdays). A +15–25% bid boost during those windows can secure prime loops and add 10–20% more plays without overspending all week.
• Always-on anchors: Maintain a light, consistent presence Monday–Thursday—targeting 1–2 plays per 10 minutes on chosen boards—then scale 2–3x on Fridays and Saturdays when retail ROI peaks.
• A/B test rotations: Run two creatives per offer—e.g., “$99 Exam” vs “Free Whitening with Exam”—and optimize after 7–10 days. In local tests, the top performer often outpulls the alternate by 12–35% on scan/click rates.

Placement logic: how to choose boards

• South approach (Centerville, North Salt Lake): Target Salt Lake-bound commuters in the morning and return traffic evenings. Ideal for B2B, healthcare, financial services, and big-ticket home services where repetition matters. Interchange proximity near I‑215 can lift impressions due to recurring congestion patterns (UDOT Traffic).
• North approach (Layton, Clearfield): Reach Hill Air Force Base commuters, Layton retail traffic, and weekend family outings targeting Lagoon and Station Park. Layton’s retail cluster and SR‑193/I‑15 junctions create strong evening impression density—strong options if you’re evaluating Farmington billboards to reach northbound audiences.
• Cross-corridor coverage: Pair an I‑15-facing board with a US‑89 or Legacy Parkway-facing board to catch alternate-route drivers and avoid congestion blind spots noted in UDOT advisories. On incident days, diversion to Legacy Parkway can spike volumes by several thousand vehicles over baseline during the peak hour.

Measurement and local proof points

• Use promo codes tied to dayparts, unique URLs/QRs per creative, and store staff tallies to attribute lift. Weekend QR scans often outperform weekday by 20–40% for leisure and dining offers near Farmington retail and Lagoon.
• Monitor real-time traffic and incidents via UDOT Traffic and dial bids accordingly. Speed reductions and bottlenecks increase dwell time and enhance recall; incident days can increase impressions by 10–25% on affected boards.
• Track local event calendars: Lagoon openings, Station Park concerts/markets, and Farmington City events can produce same-day lifts when paired with time-limited messaging. Stations report event-day parking fills commonly occurring 60–120 minutes before showtime (Farmington City Events and Station Park Events).
• Local news pulse: Use local outlets for advance notice on construction phases, closures, and holiday traffic forecasts that impact routing and schedule effectiveness (Standard-Examiner and KSL.com).

Vertical-specific tips

• Retail and dining: Feature “Exit + Distance” and specific deals. Emphasize Fri–Sun afternoons/evenings when 40–55% of weekly covers occur. Sync with Station Park happenings and add 2–3 hour pre-event bursts for incremental footfall. This is where billboards near Farmington can drive high-intent shoppers right before they choose where to go.
• Home services: Hit weekday commute times with clear value props (“Furnace Tune-Up $79”) and service areas (“Serving the Farmington area”). Promote financing during March–May and September–November seasonal changeovers, when inbound call volumes typically rise 15–25% locally.
• Healthcare and dental: Use trust cues (“Same-Day Appointments,” “Most Insurance Accepted”) and proximity lines (“5 Minutes from Station Park”). Increase rotations in the first and last 5 business days of the month when insurance and HSA usage spikes can lift appointment requests 10–20%.
• Events and attractions: Build a 2–3 week ramp, spike during the final 72 hours, and rotate creatives daily in the last 48 hours with countdown lines. Expect 20–40% higher scan/redemption rates in the final 24 hours versus the prior week on limited-capacity events.

Getting started

• Define a primary goal: foot traffic to Station Park storefront, family bookings near Lagoon, or lead generation for services.
• Pick 2–3 target dayparts and the boards that best intercept those trips.
• Launch with 2–4 creatives per offer for testing, then reallocate spend to the top performers within 7–10 days, aiming for at least a 10–20% improvement in engagement.
• Use Blip’s flexible bidding to scale up on peak weekends and pull back midweek as needed, targeting +15–25% bid adjustments on tentpole dates and weather-driven congestion days.

With 13 digital boards serving the Farmington area from Centerville, Layton, North Salt Lake, and Clearfield, we can surround key corridors, match spend to demand in real time, and speak to the region’s growing, family-centric audience. Whether you need Farmington billboards for a seasonal push or ongoing billboard rental near Farmington, we’re ready to reach shoppers, commuters, and Lagoon-bound families right when they’re deciding where to go next.