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Facebook Analytics

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Facebook Analytics

To get started with Facebook analytics, you need to set up a Facebook Business Manager account. Facebook Business Manager is a great tool for managing your business page and ads/promotions all in one place. You will need a personal Facebook account to get started, so if you don’t have one already, get started here. You will login with this personal account information when you log into Facebook Business Manager.

Create a Business Manager

  1. Go to business.facebook.com

Facebook manager
  1. Click Create Account

  2. Enter the name of your business, page, name, and work email address. If you haven’t created a page for your business, create one here.

create account manager
  1. Enter all required information when prompted.

Setting Up Facebook Analytics

Similar to Google Analytics, Facebook analytics will help you measure the performance and growth of your brand on Facebook’s different channels. What goals do you have for your business? Facebook analytics helps make your goals measurable and attainable.

Here’s how to get started:

    • In Business Manager, access Analytics under Measure & Report in the Business Manager menu

Business Manager
  • Before selecting your page & pixel, select Create event source group in the upper right corner

  • Name your event source group and select the Page, Facebook Pixel, or App you would like to be part of the event source group

  • Create your event source group

    • Note: You must be the account owner of the relevant pages and pixels. Access to an account does not grant ownership of a pixel. A pixel owner must share the pixel with agencies and contractors

    • Note: Admin access is required to set up event source groups

Analytics Dashboard

Analytics dashboard

Now that you’ve set up Facebook analytics, your dashboard will start generating relevant data gathered from your Page, Pixel, and/or App.

  • New Users

  • Unique Users

  • Week 1 Retention %

  • Active Users

  • User Activity

  • Engagement

  • Growth

  • Demographics

  • Revenue

  • Funnels

  • Lifetime Value

  • Customer Journey

  • People

Take time to explore each section of the analytics dashboard and determine what you care about for your business. For example, many businesses care about Revenue, Lifetime Value, and Funnels.