Organic Social Media Strategy
Organic social media content—or the social media posts that you’re not paying to promote—is an important brand-building medium for businesses of all sizes. Your business should have a constant flow of content on social media that customers can follow and engage with.
There are several different social platforms to post on, we’ll break down the strengths and strategy of each for you. Before creating posts it’s important to dive into your analytics so you can become familiar with your demographics and create specific messages.
Channels all businesses should be on:
Facebook: Great for posting content such as articles, graphics, polls, questions, and videos. There is a lot of content posted on Facebook everyday—the more interesting the post is, the more engagement it will receive. Post 3-4 times per week.
Instagram: This is perfect for visual content/graphics. Curate your feed, posts, and stories to reflect your brand’s messaging. Hashtags work great for this platform. Post 3-4 times per week.
LinkedIn: For all of your professional connections. This is great for posting relevant articles, case studies, and business milestones. Post 1-2 times per week.
Twitter: This platform grants many liberties. Post relevant content, gif, polls, videos. You will be able to see in the “Trending” sidebar what people are talking about, try to get in on the conversation. Post 7+ times per week.
Other channels that you can utilize are YouTube, Pinterest, and Snapchat.
Repost customer content
Start culminating case studies and share your findings on social media
Ask questions that encourage followers to follow, like, share, tweet, comment, and engage.