Why Do You Need a Brand?
A brand is the identifying mark of your business. Your brand is a mix of your logo(s), colors, fonts, messages, advertisements, website, sales messaging, customer service, and emotion customer’s feel from your product/service. Your brand is everything your business does.
When launching a business, a brand strategy should outline the following items:
- A logo
- A clear purpose to the business
- A company voice
Your brand will change and pivot as your business grows but maintaining a core brand will help your customers to be a part of your brand by building familiarity.
Build a brand that customers can recognize, trust, and talk about.