Blip's Smart Marketing Guide for Franchises

Blip's Smart Marketing Guide for Franchises

Developing Your Audience to be Purchase Ready


In the competitive world of franchising, it's crucial to cut through the noise. Blip's Franchise Program is designed to help you increase brand awareness, trust, and engagement with a proven strategy.

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Smart Marketing Guide Cover

"Nearly 46% of consumers research a brand after seeing an OOH ad, and franchises leverage this format to achieve an average ROI of approximately 497%, reaching both local and national audiences."

—Source: Outdoor Advertising Association of America (OAAA) & Movia Media

Here's what you'll learn:

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Achieve Measurable Results with Precision

Track and measure the impact of your OOH presence with targeted ads and comprehensive reports on visits, conversions, and overall engagement to track performance.

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Enhance Exposure with Omnichannel Marketing

Integrate OOH within your marketing strategy and across channels for maximum reach. Build trust by showcasing your value proposition and tracking meaningful engagements.

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Maximize Exposure and Build Credibility

Increase visibility and strengthen your brand’s credibility by leveraging Out-of-Home (OOH) to enhance your digital efforts.

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Drive Brand Expansion and Control Messaging

Easily scale your brand’s presence, ensuring consistent messaging and seamless growth across all platforms.

Blip Marketplace

Blip's self-serve platform gives advertisers flexible, cost-effective access to digital billboards nationwide. Set your budget, choose locations, and launch a campaign in minutes—no contracts, no minimum spend.

3500+

Billboards

280k

Users

Franchises Rely on OOH to Drive Sustainable Growth

PICKLR:

Leading pickleball franchise with 400+ locations

"With OOH, if you execute it right, you'll be very well known in your market simply through word-of-mouth. That's why we mandate our franchise owners allocate a third of their FDD marketing budget to OOH advertising - it's proven to drive new memberships and build anticipation for grand openings."

— Maxwell Hill, Sr. Franchise Marketing Manager

PICKLR Billboard Ad

“Consumers are 7x more likely to click on a digital ad after being exposed to an Out-of-Home (OOH) advertisement first.”

Source: Nielsen, Out-of-Home Advertising Study