Real customer campaigns
If you are wondering whether billboard advertising can actually work for a business like yours, start with businesses that have already done it.
These real Blip customer campaigns show how restaurants, home services companies, law firms, retailers, nonprofits, and more have used digital billboards to reach their audiences.
Explore their creative, locations, budgets, and published results to get a clearer idea of what could work for your business.
Real campaign spotlight
See a closer look at the campaign, creative, locations, and results.
+340% Overall sales since campaigns began
Grandma's House Catering, a Los Angeles taste-of-Americana caterer, wanted broadcast reach for a small business. Eight campaigns across six digital boards produced 29,135 blips and lifted overall sales more than 340% since the program began.
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See outdoor advertising case studies from real businesses across industries, with campaign creative, locations, and published results.
Browse out-of-home advertising examples from businesses like yours.
Showing all success stories
Safe Siblings, a Florida nonprofit fighting sibling abuse, used Blip's 1:1 match program to run 48 one-hour campaigns across 1,000-plus digital boards in 42 states. The flights drove same-hour website traffic and helped secure funding from a major donor.
48 one-hour campaigns
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Aaron Services is a second-generation, family-owned plumbing and HVAC company in Suwanee, Georgia. Rather than buying highway boards, it puts billboards in the commuter towns where its customers live. It runs them during morning and evening rush and sees more branded searches in Google Analytics within four weeks of the boards going live.
4 weeks To a measurable lift in branded searches
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Elite Marketing Agency, a Fort Lauderdale OOH shop, pairs digital signage with paid social for coffee shops, smoke shops, and fitness brands. Blip's delivery data and device-ID tracking let the team match physical exposure from OOH billboards to online engagement.
Physical + digital Campaigns run together
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Guymon Law is an Arizona firm that has been running a lawyer billboard program since January 2023. The team runs 12 strategically placed boards, averages 2.3k monthly impressions, and measures results by community conversation rather than dashboard clicks.
12 Strategically placed billboards
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Picklr, a fast-growing indoor pickleball franchise with over 400 locations sold, uses a franchise billboard playbook of brand awareness and grand-opening ads. One club sold 572 founding memberships before opening.
572 founding memberships sold before one club opened
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Pepper Entertainment, one of the nation's leading independent concert promoters, uses a flexible board mix to fill smaller-market shows without high minimum contracts. VP of Marketing Kyle Heino calls Blip a "hidden weapon" in the agency's toolkit.
No minimum vs. a traditional $1,000 minimum
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The Karamo Show wanted a national TV billboard plan for May Sweeps, targeting African American viewers aged 18 to 25. Blip's forecasts and campaign build delivered an estimated 8,440,000 impressions at a $4.14 CPM, within 93-94 percent of plan.
8.44M Estimated impressions
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Author Lincee Tang wanted to reach cruise passengers and industry workers for The Untold Tales of a Sailor at Sea. 17 flights across cruise ports and commuter routes lifted website traffic and led to retailer pickup.
17 Targeted campaigns
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Awardco is an employee recognition software company in Utah. After Inc. 5000 ranked it the fastest growing company in the state, the team put that news on eight digital billboards. During the campaign, overall site traffic rose 14.06%, direct search traffic rose 29.56%, and total users rose 16.16%.
+29.56% Direct search traffic
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Sundance Mountain Resort wanted more attention on its Bluebird Cafe concert series and fly fishing lessons. A five-campaign resort billboard flight on Utah County highways delivered 114,701 blips and roughly 640k estimated impressions.
640k estimated impressions
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Blue Dream Industries is a minority-owned cannabis consulting and branding company with offices around the world. It ran two campaigns on six digital billboards in Los Angeles and Atlanta. The Atlanta boards brought 1,000 additional website hits, and the Los Angeles boards led to a partnership with a major name in the industry.
1,000 Additional website hits from atlanta
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Paris Oliver launched a single-board flight in her home market of Pensacola for her vegan cosmetics line. The board delivered 404 blips and 1,262 estimated impressions, and she reports an uptick in website traffic, sales, and social impressions.
1 focused Pensacola placement
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Goggle Outlet is a Salt Lake City e-commerce brand selling ski goggles. To build local legitimacy, founder Daniel Frieling launched a campaign on three digital boards in Utah using six design variations. The flight was live within an hour and produced 1,333 blips and 11,422 estimated impressions.
1,333 Blips delivered
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Alabama Church School helps families across Alabama teach their children at home. To reach parents who did not know the school existed, the team ran seven campaigns on five digital billboards. The boards delivered 2,930 blips and 20,887 estimated impressions, and six prospective families told the founder they had seen them.
6 Prospective families who mentioned the boards
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Hashtag-Vape ran a two-board campaign along Oklahoma City freeways to grow brand recognition and website traffic. The flight delivered 524 blips and 6,288 estimated impressions, and unique visitors to hashtag-vape.com climbed by 150 to 200 users during the campaign.
+150-200 Unique website visits during the flight
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Grandma's House Catering, a Los Angeles taste-of-Americana caterer, wanted broadcast reach for a small business. Eight campaigns across six digital boards produced 29,135 blips and lifted overall sales more than 340% since the program began.
+340% Overall sales since campaigns began
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Dr. Joy K. Alston's natural hair-care and skincare line built recognition with a Charlotte and Atlanta program. 77 boards, 9,047 blips, and 40,502 estimated impressions helped grow total sales 252% since the campaigns began.
+252% Total sales since campaigns began
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Flying V Group, a digital agency in Southern California and Phoenix, ran a marketing billboard campaign supporting the Arizona Cardinals to draft Kyler Murray. Local news picked it up, traffic ran to the agency's site, and the campaign landed one of its biggest clients yet.
1 Year-long agency contract landed
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Build-A-Bow makes custom bow ties, hair bows, and dog bows. It was founded by Alex Hart-Upendo, who was thirteen at the time. Three boards in Kenosha, Wisconsin lifted traffic to the brand's social accounts by 19%, and a second push during a local basketball game lifted it 35% with a 15% rise in sales.
+19% Traffic to social accounts
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Demure Fragrances is a fragrance brand founded by MiMi Q. Atkins, with scents made in Italy and sold across the United States. One campaign on two digital billboards, including one select board in a popular region of Atlanta, doubled website traffic and brought interview requests from podcasts and publications.
2x Website traffic
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Family Roots Conference is an annual family history event in St. George, Utah. To fill seats for the conference and the free local events around it, organizer Amy English ran two campaigns on five digital billboards. The Vocal Point event sold out, which she attributes in part to the boards, and registration data showed a measurable return.
Sold out Vocal point event
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Rikki Tatum wanted his son to see a message from his father and wanted to start a wider conversation about the rights of fathers. A run of digital boards near the boy's home in Atlanta delivered 5,034 blips across five campaigns, and the story was picked up by local news.
5,034 Blips delivered
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Solution Stream, a growing software company, wanted the kind of brand presence large competitors had. A technology billboard program produced 172,937 blips and roughly 1.6M impressions, and landed two verifiable new customers.
2 verifiable new customers from the boards
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Chris Leslie secured a Times Square placement for Leslie Lightcraft Co. through Blip. The result: a front-cover catalog placement on an internationally known publication, plus a lift in social followers and website traffic.
1 Times square placement
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Mike and Kerri Moore ran a personal digital-board flight in Montgomery, Alabama to celebrate their son Sean's high school graduation. The flight ran on a $50-a-week budget, timed to school commute hours, and the school's faculty called it the coolest idea.
$50/week Campaign budget
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Ricky Burrell used a tourism billboard to promote Burrell Travel until COVID-19 upended demand. When calls dropped, he paused the flight the same day from his own account. No phone call, no negotiation, no contract.
Same day Flight paused without a phone call
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Terra Cooper wanted to say something to the Black community in Utah that would not be scrolled past. She designed three nonprofit billboard ads herself, put them up locally, and shared a photo on Facebook. Donations followed, and at the time of writing she had 72 boards running in almost every state.
72 Digital billboards
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Marc Clarke built Independent Water Systems in Louisiana with what he learned from his father in Florida. Blip's customer success team helped set up a four-hour placement near his father's home, and Marc drove past it to say thanks.
4 hours Custom campaign length
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PYT Fitness runs pole, yoga, and dance boot camps that tour across cities. Ja'Net Moore used Blip's Instant Artwork tool to design a fitness billboard in under two minutes to promote PYT's arrival in new markets.
<2 min to design and upload the creative
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Pro Shingle, a Tennessee and Mississippi roofing company, used a run of digital boards to build local trust ahead of every sales conversation. Three campaigns produced 314,668 blips and 707,990 estimated impressions.
707,990 estimated impressions
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YESCO Outdoor Media added a self-serve OOH billboard marketplace with Blip. After year two, revenue was up 16%, remnant inventory was eliminated, and 1,047 new advertisers had come through the platform.
+16% revenue in year two
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Utah soda and cookies favorite Swig used a billboard restaurant flight to promote a grand opening and reach customers beyond its social following. The result was one of the most successful turnouts the team had seen.
Sold-out grand opening event
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Dead of Winter Fest is a heavy metal festival run by the Arizona nonprofit Keep Children Rockin', which puts music equipment into school programs. To make its sixth year feel like its biggest, the team ran three digital billboards and delivered 4,587 estimated impressions on an $8.16 average daily spend.
141 Estimated impressions per dollar
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Kimberly Pinkston built a purpose-led skincare line and needed a channel beyond paid social. A short flight in Atlanta produced 9,124 impressions in four days and helped boutiques discover the brand.
9,124 impressions in four days
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DeeLorri Apparel is a lifestyle clothing brand built by Derrick and Lorri. Derrick designed and ran the campaign himself on one digital billboard. After a month, it had delivered 3,348 blips and 26,077 estimated impressions on an average daily spend of $2.48.
26,077 Estimated impressions
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Ty Armstrong launched UX Entertainment during the March 2020 shutdown. A single day of promotion billboards in LA lifted his site by 400 page views overnight, all from the LA area. Three or four more markets followed.
+400 LA page views in one day
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R&B pop artist Jacobi wanted a marketing channel beyond social ads. A four-day flight across 29 boards in Florida and California delivered an estimated 148,320 impressions and pointed fans to his website and streams.
148,320 Estimated impressions in 4 days
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Todd Moultrie runs Jazzgroupiez, an independent jazz and soul label. Ten flights across six boards, including a Times Square placement, delivered 4,925 blips and 298,167 estimated impressions. His US fan base doubled, and Apple Music streams grew about 80% in a month.
2x US fan base
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Salt Lake City's Mr. Charlie's Chicken Fingers used a four-month program on four boards near I-15 to launch a second location. The flight delivered ~3M impressions from 37,552 blips and added roughly $20,000 in revenue in the last month.
+$20K Revenue in the last month
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Jack's Donuts, a family donut chain from Indiana with growing Utah locations, used a run of digital boards to build local recognition near its retail stores. Two campaigns delivered 30,432 blips and roughly 399,864 estimated impressions.
30,432 Blips delivered
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Pastor Kia Moore ran a Memphis campaign with the line "For God So Loved Memphis Mane." Eight boards, one local phrase, and the campaign went viral, drove 150-plus weekly attendees, and landed her a local TV talk show slot.
150+ weekly Sunday attendees
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Big Nick's BBQ is an independent barbecue restaurant in Sylva, North Carolina. To tell the town about new breakfast hours, the team ran one board close to the restaurant, only during the morning, on a $5 daily budget. Sales tripled within the first three days.
3x Sales in the first three days
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Silicon Slopes wanted record attendance at its 2018 tech summit. An event billboard flight across 18 large-format boards, combined with social and networking, lifted attendance 87% and search interest 300% during the campaign window.
+87% event attendance year over year
Read the StoryBlip makes it simple to take the same basics behind effective billboard campaigns and put them into your own plan.
Find digital billboards in the areas your customers already travel. Pick the spots that fit your audience, goal, and budget.
Explore billboard locationsChoose how much you want to spend and when your ads should run. You can adjust your budget, locations, and schedule as you go.
Keep your message bold, simple, and easy to read at a glance. Use Blip’s design guidelines to prepare billboard-ready creative.
Review the design guidelinesSubmit your campaign for review. After the creative and billboard owner approve it, your ads can begin running when inventory is available.
The businesses behind these campaigns vary, but effective OOH ads share a few practical habits.
Strong campaigns place ads where customers already travel. Choose locations near your business or along key routes, or use Blip Optimized to help select where and when ads run based on your goals, budget, and available inventory.
Explore billboard locationsOne impression is rarely enough. Successful campaigns use repeat exposure to stay memorable while keeping budget and frequency under the advertiser’s control.
See how pricing worksEffective billboard ads use one clear message, large text, and strong contrast so drivers can understand the idea at a glance.
Review the design guidelinesBlip’s self-serve platform lets advertisers adjust budget, schedule, locations, and creative as a campaign runs.
Learn about self-serve billboardsEffective campaigns use clear creative, the right locations, and enough repeat exposure to build recognition. Billboards work best as part of a longer-term visibility plan that reinforces what customers see through other channels.
Use the industry filters in the success-story library to find billboard advertising examples from businesses like yours. Each case study explains the campaign approach and the lessons other advertisers can apply.
The case studies publish the campaign figures customers have shared, which may include investment, billboard count, plays, cost per play, estimated impressions, or business outcomes. Earlier stories may include fewer figures than newer case studies.
Yes. Many examples in this library come from small or local businesses. Blip lets advertisers control their budget and pay per ad play, while pricing and availability vary by billboard and market.
You can set up a campaign in minutes by choosing your goals, budget, creative, and locations. Ads can begin running after the creative and billboard owner approvals are complete and matching inventory is available.
Blip is self-serve, so businesses can build and adjust their own campaigns without a long-term contract. Start with a budget you are comfortable with, then scale your visibility as you learn.
Want a better idea of what to budget? See how Blip pricing works, then start your own success story.