The Takeaway
Safe Siblings used nonprofit billboards through Blip’s 1:1 match to raise national awareness of sibling abuse. The team ran 48 one-hour campaigns on more than 1,000 boards across 42 states, timed to Sunday and Siblings Day windows in April. Boards drove same-hour lifts in website traffic and helped secure funding from a major donor. The 1:1 match doubled the impact of every donation the campaign raised.
Why Safe Siblings Turned to Billboard Advertising
Sibling Abuse Forever Ended (SafeSiblings.org) is a Naples, Florida, nonprofit founded by a survivor of sibling abuse. The organization exists to prevent sibling-on-sibling aggression, the number-one form of child abuse and the one least reported.
In early 2024, the team invested $5,000 in two static billboards in Southwest Florida. It quickly became clear that the team needed something more flexible and national. Blip’s self-serve model, plus the 1:1 nonprofit match, let Safe Siblings run rapid one-hour campaigns anywhere in the country. As Elizabeth Rosinski put it, “our work starts by putting these two words together: ‘sibling abuse.’ And seeing that phrase on a billboard really gets people talking.”
How Safe Siblings Built Its Billboard Campaign
The team designed a testing framework, then a national rollout, both anchored on very short flights.
- Boards selected: 1,000-plus digital boards across 42 states, sourced from Blip’s marketplace.
- Campaign structure: 48 one-hour campaigns, run on four Sundays from 3-4 pm plus Siblings Day, April 10th.
- Creative approach: A single question sized to be legible at driving speed: “Sibling Abuse? SafeSiblings.org.”
- Match program: Every donor dollar was doubled by Blip’s 1:1 nonprofit match, so $50 from a donor placed $100 of board time.
The Creative
The design worked because it did one thing. The question “Sibling Abuse?” pattern-matches against the exact thought Safe Siblings wanted a driver to hold for two seconds. For other nonprofits building similar work, Blip’s billboard design guidelines cover what reads at speed.
What Safe Siblings’ Campaign Delivered
The 48 flights produced same-hour lifts in website traffic in whichever zip codes carried the boards, verified through Google Analytics. The team could see that even a 13-blip run in a smaller city produced measurable increases in local site sessions within the same hour the campaign ran.
The bigger outcome was credibility. Being visible in 42 states at once helped Safe Siblings secure funding from a major donor and lifted the organization’s fundraising baseline. As co-founder Aaron Rosinski put it, “billboards give our brand more clout, especially when you’re starting out as a nonprofit.” Blip’s 1:1 match program was the mechanism that made the scale possible, doubling every dollar of donor support.
We can tell donors: we will put up a billboard wherever you prefer (subject to availability). Your $50 goes directly to your billboard. And every dollar you donate is matched. This really helps our donor base engage real-time with our mission. And Blip’s match is critical. It doubles the impact of every donation.
Elizabeth Rosinski, Co-Founder, Safe Siblings
Why This Campaign Worked
- Ultra-short flights: Hour-long runs let a small budget cover 1,000-plus boards across 42 states.
- Match program: Blip’s 1:1 nonprofit match doubled donor spend and made national scale realistic.
- One-question creative: Two seconds is exactly enough time to read the question the campaign is asking.
- Same-hour attribution: Google Analytics let the team see zip-code-level traffic lifts within the same hour a board ran.
What Nonprofits Can Take From This Campaign
Small nonprofits looking at national-scale visibility can use this template:
- Test with hour-long flights: A short one-hour run in a market is enough to see whether nonprofit billboards move website traffic in that zip code.
- Look for matching opportunities: Safe Siblings’ historical 1:1 match doubled its campaign dollars. Nonprofits should confirm what support is currently available before planning a campaign.
- Anchor on one question: One line, one URL, one thought.
- Line up donors with locations: Letting a donor pick the market their donation runs in gives them a stake in the outcome and a story to share.
Run a Nonprofit Campaign Like Safe Siblings
Anchor the message on one clear question, use short flights to test markets, and look for matching or sponsorship opportunities that can extend the budget.
Frequently Asked Questions About Safe Siblings’ Billboard Campaign
How many campaigns did Safe Siblings run?
48 one-hour campaigns across 1,000-plus digital boards in 42 states, timed to Sundays and Siblings Day.
What was Blip’s 1:1 nonprofit match for this campaign?
For the Safe Siblings campaign, the historical program doubled every dollar the nonprofit raised for board time. A $50 donor contribution placed $100 of board inventory.
Did short flights actually drive traffic?
Yes. Safe Siblings could see same-hour lifts in website traffic in the zip codes that ran the boards, even in smaller cities with few blips.
Are nonprofit billboards effective for advocacy campaigns?
For Safe Siblings, they were. The visibility helped secure funding from a major donor and built the organization’s fundraising baseline.
How quickly did Safe Siblings set up its campaigns?
Elizabeth reported that the team could set up a board on the same day it briefed the campaign, subject to inventory. This describes Safe Siblings’ historical experience rather than a general launch-time guarantee.