Set Your Own Budget
Decide how much you want to spend, with daily budgets set by you! Our pricing for billboard advertising is completely flexible.
Digital Billboard Advertising Pricing with Blip
Pay-as-you-go digital billboard advertising costs
Starting at $0.01 per display
-
Choose your locations - Set your own budget
- Flexible scheduling
- Start and stop any time
How Much Does Advertising With Blip Cost?
In Short: Your Business. Your Budget. Your Call
You set your own budget, and you only pay when your ad plays. This pay-per-play pricing model gives you access to unsold billboard inventory at a fraction of the traditional cost, while letting you adjust your budget, schedule, and campaign anytime.
Every day, thousands of billboards across the Blip marketplace have open ad spots. We call those spots blips. Your campaign budget is used by the Blip algorithm to bid for these open spots. The higher your budget, the more blips you'll be seen on, and the more potential customers your ad will reach.
Pricing that works for you.
Here's what our digital billboard advertising pricing means.
Pay-Per-Play Pricing
Blip lets you buy open billboard space that would otherwise go unused, often at much lower costs than traditional billboard advertising. You only pay when your ad plays, and you can change your campaign anytime.
Dynamic Pricing
The cost per display varies based on factors like location, time of day, and demand. We're always working to get you the most reach for your budget.
No Long-Term Contracts
Enjoy the flexibility of advertising without long-term commitments or hidden fees in our pricing.
See Live Pricing for
Every Board Location
Blip's platform shows real-time pricing for all 3,500+ digital billboards before you commit a dollar. You can filter by city, state, traffic volume, or board type, and compare live rates across markets to build the most efficient campaign for your budget. High-traffic urban boards (think downtown Dallas or Atlanta) carry a higher per-play rate than suburban or rural inventory. But because you're paying per play, not per month, you can mix premium and value placements in the same campaign without blowing your budget.
See Billboard Locations
Digital Billboard Locations
Thousands of Locations. Endless Opportunities.
Use the map below to see where you can advertise with digital billboards. Click each state for detailed information.
Don't just take our word for it, hear from our customers
SafeSiblings.org used Blip to reach a national audience while working with a limited startup budget.
"We don't need to wait for weeks or months for a board to go live," she said. "We have a contact in the OOH space who told us it wouldn't be worth it to run our campaign for an hour. But when we showed him our artwork, the lightbulb came on for him and he said, 'I see what you're doing.'"
By running short, hourly bursts across 1,000 billboards in hundreds of cities, they were able to maximize reach without overspending. This is what flexible pricing looks like in practice. You choose what you spend. You run when it matters. You adjust anytime. Blip's pricing model makes it possible to run on billboards without large upfront spend. Instead of committing to long-term contracts, you can run short bursts, test ideas, and scale what works.
See More Case Studies
Billboard advertising has never been easier
How to Rent a Billboard With Blip
Step One
Choose your favorite location
Pick where you want your ads to live (and shine!). Browse billboards for rent at one location or across multiple markets.
Step Two
Set Your Budget and Schedule
Spend what makes sense for your business and scale as you need. We offer flexible options for first-timers and big spenders, and everyone in between, so you can maximize every penny.
Step Three
Upload Your Design
Create simple, easy-to-read artwork that stands out and grabs attention. No designer needed; simple works best on a billboard, and getting started takes just a few minutes. Need help with your design? We have your back with our billboard design services.
Step Four
Submit and Go Live
We review and approve all designs with our Sign Partners to ensure they're ready for action. From there, they're up and running immediately, so you can drive more customers.
Frequently Asked Questions About Blip Billboards
How much does digital billboard advertising cost on Blip?
Blip digital billboard advertising starts at $0.01 per 8-second play. There's no monthly minimum and no contract; you only pay when your ad displays. That's a sharp contrast to traditional billboard pricing, which averages $3,953 per month and ranges from $250 to $100,000+ depending on market. For a full breakdown of traditional billboard costs by market, format, and location, see our billboard cost guide.
Is there a minimum budget required for billboard advertising with Blip?
There's no required minimum and no contract. You can start with just a few dollars per day to test a single market, then scale based on early performance.
How much money does a 30-second ad cost?
A 30-second ad is not sold as one block on digital billboards. Blip uses digital billboard advertising pricing based on 8-second displays.
How does Blip pricing compare to a traditional 4-week billboard lease?
A traditional 4-week digital billboard lease averages $3,953 per month nationally and ranges from $250 in rural markets to $100,000+ in premium urban locations.
Are there any hidden fees beyond the per-play cost?
No. Blip doesn't charge setup fees, platform fees, agency fees, or monthly retainers.
Can I see billboard advertising pricing before I commit to a campaign?
Yes, you can see pricing before you launch any campaign. Blip shows pricing for billboard advertising for each location, including estimated cost per display and traffic data.
What affects billboard advertising cost?
Billboard advertising cost is mainly affected by location, traffic volume, time of day, and advertiser demand. With per-play pricing, these factors help determine how much each blip costs.