New Jersey Billboards

Billboards For ANY Business

Billboards in New Jersey just got more accessible. With Blip, you can launch your personalized advertising campaign on New Jersey billboards on any budget. Complete with real-time reporting and campaign control, you can advertise your business with ease.

Billboard Advertising New Jersey Locations

How much does a billboard cost in New Jersey?

How much does a billboard cost in New Jersey? With Blip, you can advertise on digital billboards in New Jersey on any budget. Blip's pay-per-blip advertising allows you to set your daily budget, and Blip will automatically keep your campaign within that budget. The cost per blip depends on when and where you choose to advertise and advertiser demand. You only pay for the advertising you receive, which means you can adjust your campaign budget at any time. With Blip, the total cost of a New Jersey billboard advertising campaign is the sum of the costs of each of the individual blips you receive over that period of time. Don't miss out on the opportunity to advertise on digital billboards in New Jersey with Blip. Try it and see how much is a billboard in New Jersey. Here are average costs of billboards and their results:
$20 Daily Budget
$50 Daily Budget
$100 Daily Budget

Billboard advertising in New Jersey has never been easier


New Jersey Billboard Advertising Guide

Welcome to the ultimate guide to billboard advertising in New Jersey! As a local expert in billboard advertising,we have designed this guide to help you get the most out of your billboard campaign in the Garden State. Whether you are a small business owner looking to increase brand awareness or a marketing professional looking to target a specific audience, this guide has everything you need to know about the local population, popular activities, advertising DMA, and traffic patterns to create a successful billboard advertising campaign. Let's dive in and make your billboard campaign a success!

Understanding the Demographics of New Jersey Residents for Successful Billboard Advertising

Billboard advertising is an effective marketing tool for businesses that want to grab the attention of potential customers. In New Jersey, it's essential for advertisers to have a good understanding of the local population's demographics to create effective campaigns. Below are some demographics of New Jersey's residents that billboard advertisers should know about:


New Jersey has a diverse population of around 9 million residents, making it the 11th most populous state in the US. It also has a high population density of about 1,196 people per square mile, which provides a significant opportunity for billboard advertisers to reach a large audience.

Age and Gender

New Jersey residents' median age is 39 years, with females accounting for 51% of the population. Advertisers looking to target specific age groups should note that around 23% of the population is under 18 years of age, while 15% are 65 years and older.

Race and Ethnicity

New Jersey is a diverse state, with various racial and ethnic groups making up its population. The largest racial group is white, accounting for approximately 55% of the population. Other significant racial groups include Black/African American (14%), Asian (9%), and Hispanic/Latino (20%). Advertisers should consider the cultural sensitivities of the different ethnic groups when creating their ad campaigns.

Education and Income

New Jersey residents have a high level of education, with around 38% of the population having a bachelor's degree or higher. The median household income is also relatively high, at approximately $82,900, making New Jersey one of the wealthiest states in the US. Advertisers should consider targeting specific income groups when creating their billboard campaigns.


Although English is the most widely spoken language in New Jersey, it is essential to note that around 30% of the state's population speaks a language other than English at home. Advertisers should consider using bilingual ads to cater to this diverse population. In conclusion, understanding the demographics of New Jersey's residents can significantly impact the success of billboard advertising campaigns. When creating your ad campaigns, consider the different demographic groups' cultural sensitivities and tailor your messaging to resonate with your target audience for maximum impact.

Appealing to the Local Audience: Popular Activities in New Jersey to Consider for Billboard Ads

When it comes to creating successful billboard ads in New Jersey, it's important to keep the local audience in mind. By understanding what the people of New Jersey are interested in, you can tailor your ads to appeal to their passions and lifestyles. Here are some popular activities in New Jersey that you should consider when creating your billboard ads:


New Jersey is home to many state parks, beaches, and hiking trails. If your business is related to the outdoors, consider showcasing these activities on your billboard. Use images of people hiking, swimming, or biking to get the attention of adrenaline junkies. Your ad could even include a call-to-action, such as suggesting a particular location or trail to visit.


There are several popular tourist destinations in New Jersey, such as Atlantic City, the boardwalk in Ocean City, and the Liberty Science Center in Jersey City. If your business is related to tourism, consider highlighting these attractions on your billboard. Use eye-catching images, and include a message that emphasizes the fun and excitement of visiting these locations.

Points of Interest

New Jersey is also home to many historic locations, such as the Statue of Liberty or Thomas Edison's laboratory. If your business is located near one of these iconic sites, consider using an image of the location on your billboard. This could help to associate your business with the rich history and culture of New Jersey.


If your business is related to entertainment, consider showcasing popular venues, such as the Prudential Center in Newark or the MetLife Stadium in East Rutherford. Use images that showcase the excitement of a live performance or game, and emphasize any special promotions or deals you may be offering to fans.


New Jersey is also home to many unique attractions, such as the Adventure Aquarium in Camden or Six Flags Great Adventure in Jackson. If your business is related to family-friendly activities, consider highlighting these locations on your billboard. Use images of happy families and children having fun to get the attention of parents.

By incorporating these popular activities into your billboard ads, you can create messaging that resonates with the local population, increasing the likelihood of success. Remember to keep your message clear and concise, and use images that stand out and capture attention. By appealing to the local audience, you can drive more traffic to your business.

New-Jersey's DMA(s)

New-Jersey is a part of two DMAs (Designated Market Areas)- Philadelphia and New York. Philadelphia DMA consists of Philadelphia, Wilmington, and Vineland-Bridgeton, while New York DMA comprises of New York City, Long Island, Westchester, and Northern New Jersey.

It is essential for billboard advertisers to know which DMA(s) their target audience belongs to and the key differences between them.

Philadelphia DMA:

Philadelphia DMA has a population of over six million people. The majority of the audience in this DMA is suburban and rural, with a median age of 38.9 years. The cost of living in this DMA is relatively low compared to the New York DMA.

The primary industries in this DMA are Healthcare, Education, Manufacturing, and Retail. It is an excellent market for advertisers looking to reach families and individuals looking for affordable homes.

New York DMA:

New York DMA is the largest DMA in the US with a population of over 20 million people. The audience in this DMA is diverse, with a mix of rural, suburban and urban populations. The median age is around 38 years, and the cost of living is relatively high.

The primary industries in this DMA are Finance, Technology, Fashion, and Entertainment, making it an ideal market for advertisers in these industries.

Targeting Your Audience:

Depending on your target audience, you may want to choose one DMA over the other. For example, if you are a real estate developer focusing on affordable homes, the Philadelphia DMA may be the best choice for you. However, if you are a fashion brand looking for exposure in a highly competitive market, the New York DMA may be your top choice.

Remember that while each DMA has its unique characteristics, they are both part of the same advertising market. Therefore, you may want to consider using both DMAs to reach a broader audience.

New Jersey Roadways for Billboard Ads

As a billboard advertiser in New Jersey, understanding local traffic is key. Your target audience is on the move, and your ad needs to be in the right place at the right time. Here are some of the major interstates, highways, and roadways to keep in mind when creating your billboard ads:

Interstate Highways

  • Interstate 95 - Runs along the eastern coast and through major cities such as Newark, Trenton, and Camden.
  • Interstate 78 - Runs west to east across northern New Jersey, connecting Pennsylvania to New York.
  • Interstate 287 - Runs from Mahwah to Edison, connecting major highways throughout the state.
  • Interstate 195 - Runs from Trenton to the Jersey Shore, linking the state capital to popular beach towns.

State Highways

  • Route 1 - Runs from Trenton to Newark, passing through suburban and urban areas.
  • Route 22 - Connects Newark to Pennsylvania and passes through suburban and rural areas.
  • Route 3 - Connects the Garden State Parkway and New Jersey Turnpike, passing through urban and suburban areas.
  • Route 130 - Runs from Penns Grove to North Brunswick, passing through urban and suburban areas.

Garden State Parkway and New Jersey Turnpike

The Garden State Parkway runs along the Jersey Shore, connecting major beach towns and suburban areas. The New Jersey Turnpike runs from the Pennsylvania border to the New York border, passing through major cities and suburban areas.

When creating your billboard ad, consider where your target audience is traveling and what highways and roadways they are most likely to be on. By strategically placing your ad, you can maximize your advertising ROI and increase brand awareness.

In conclusion, billboard advertising in New Jersey can be a highly effective way to reach potential customers and promote your brand. By leveraging the information provided in this guide, including local population demographics, popular activities and attractions, advertising DMA information, and local traffic patterns, billboard advertisers can create impactful campaigns that resonate with their target audience. With careful planning and strategic placement, billboard advertising can help businesses increase brand awareness, drive traffic, and ultimately, boost their bottom line.

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