Billboard advertising in New Jersey has never been easier
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Billboards in New Jersey just got more accessible. With Blip, you can launch your personalized advertising campaign on New Jersey billboards on any budget. Complete with real-time reporting and campaign control, you can advertise your business with ease.
Welcome to the ultimate guide to billboard advertising in New Jersey! As a local expert in billboard advertising,we have designed this guide to help you get the most out of your billboard campaign in the Garden State. Whether you are a small business owner looking to increase brand awareness or a marketing professional looking to target a specific audience, this guide has everything you need to know about the local population, popular activities, advertising DMA, and traffic patterns to create a successful billboard advertising campaign. Let's dive in and make your billboard campaign a success!
When it comes to creating successful billboard ads in New Jersey, it's important to keep the local audience in mind. By understanding what the people of New Jersey are interested in, you can tailor your ads to appeal to their passions and lifestyles. Here are some popular activities in New Jersey that you should consider when creating your billboard ads:
New Jersey is home to many state parks, beaches, and hiking trails. If your business is related to the outdoors, consider showcasing these activities on your billboard. Use images of people hiking, swimming, or biking to get the attention of adrenaline junkies. Your ad could even include a call-to-action, such as suggesting a particular location or trail to visit.
There are several popular tourist destinations in New Jersey, such as Atlantic City, the boardwalk in Ocean City, and the Liberty Science Center in Jersey City. If your business is related to tourism, consider highlighting these attractions on your billboard. Use eye-catching images, and include a message that emphasizes the fun and excitement of visiting these locations.
New Jersey is also home to many historic locations, such as the Statue of Liberty or Thomas Edison's laboratory. If your business is located near one of these iconic sites, consider using an image of the location on your billboard. This could help to associate your business with the rich history and culture of New Jersey.
If your business is related to entertainment, consider showcasing popular venues, such as the Prudential Center in Newark or the MetLife Stadium in East Rutherford. Use images that showcase the excitement of a live performance or game, and emphasize any special promotions or deals you may be offering to fans.
New Jersey is also home to many unique attractions, such as the Adventure Aquarium in Camden or Six Flags Great Adventure in Jackson. If your business is related to family-friendly activities, consider highlighting these locations on your billboard. Use images of happy families and children having fun to get the attention of parents.
By incorporating these popular activities into your billboard ads, you can create messaging that resonates with the local population, increasing the likelihood of success. Remember to keep your message clear and concise, and use images that stand out and capture attention. By appealing to the local audience, you can drive more traffic to your business.
New-Jersey is a part of two DMAs (Designated Market Areas)- Philadelphia and New York. Philadelphia DMA consists of Philadelphia, Wilmington, and Vineland-Bridgeton, while New York DMA comprises of New York City, Long Island, Westchester, and Northern New Jersey.
It is essential for billboard advertisers to know which DMA(s) their target audience belongs to and the key differences between them.
Philadelphia DMA has a population of over six million people. The majority of the audience in this DMA is suburban and rural, with a median age of 38.9 years. The cost of living in this DMA is relatively low compared to the New York DMA.
The primary industries in this DMA are Healthcare, Education, Manufacturing, and Retail. It is an excellent market for advertisers looking to reach families and individuals looking for affordable homes.
New York DMA is the largest DMA in the US with a population of over 20 million people. The audience in this DMA is diverse, with a mix of rural, suburban and urban populations. The median age is around 38 years, and the cost of living is relatively high.
The primary industries in this DMA are Finance, Technology, Fashion, and Entertainment, making it an ideal market for advertisers in these industries.
Depending on your target audience, you may want to choose one DMA over the other. For example, if you are a real estate developer focusing on affordable homes, the Philadelphia DMA may be the best choice for you. However, if you are a fashion brand looking for exposure in a highly competitive market, the New York DMA may be your top choice.
Remember that while each DMA has its unique characteristics, they are both part of the same advertising market. Therefore, you may want to consider using both DMAs to reach a broader audience.
As a billboard advertiser in New Jersey, understanding local traffic is key. Your target audience is on the move, and your ad needs to be in the right place at the right time. Here are some of the major interstates, highways, and roadways to keep in mind when creating your billboard ads:
The Garden State Parkway runs along the Jersey Shore, connecting major beach towns and suburban areas. The New Jersey Turnpike runs from the Pennsylvania border to the New York border, passing through major cities and suburban areas.
When creating your billboard ad, consider where your target audience is traveling and what highways and roadways they are most likely to be on. By strategically placing your ad, you can maximize your advertising ROI and increase brand awareness.