The Blip Marketplace Index (BMI) is a proprietary index reflecting purchasing trends and sentiment on Blip’s out-of-home marketplace derived from millions of data points across approximately 20,000 SMB advertising budgets.
If you sell into SMB businesses, the Blip Marketplace Index can give you, investors, and others insight into:
SMB market sentiment including optimism, pessimism, risk tolerance, and aversion
Purchasing power: budget availability and cost of capital
Broad prices charged to customers and paid to suppliers
See Historical BMI Data
Historical Blip MI data is available for each month since January, 2017 and new data is released the first week of each month.
The Blip Marketplace metric was indexed to 100 in Jan 2017
Blip Marketplace Index vs CPI: Compare what matters most
The Blip MI and the CPI are strongly correlated because the spending habits of SMBs are often tightly tied to the company owner’s finances.
Decisions for business and personal spending are made by the same individual, usually with very little latency in spending changes between the two categories. Over long periods of time, the slope of the CPI is generally higher than that of the Blip MI.
That said, the most interesting points in time are when the two indices diverge. This is usually an indication of economic volatility and uncertainty. Majority of the time when the two indices diverge, the Blip MI tends to be the more pessimistic of the two.