The Blip Marketplace Index^TM

The Blip Marketplace Index (Blip MI) is a proprietary index reflecting purchasing trends and sentiment on Blip’s out-of-home marketplace. It is derived from millions of data points across approximately 20,000 SMB advertising budgets.

The Blip Marketplace Index can give businesses that sell into SMBs, investors, and others insight into:

Historical Blip MI data is available for each month since January, 2017. New data is released the first week of each month.

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                                                                                                       The Blip Marketplace metric was indexed to 100 in Jan 2017

Composed from expenditure measurements on a basket of over 200 goods and services purchased by thousands of families across the country, the CPI report may trigger a wide array of noteworthy adjustments. Fluctuations in CPI may result in alterations in tax brackets, wages, retirement benefits as well as play a role in bank and corporate hedging decisions and Federal Reserve interest rate policies.

The U.S. Bureau of Labor Statistics provides a calendar of monthly CPI releases. Business owners and investors can benefit from watching the CPI releases as a prognosticator of financial market sentiment to guide investment decisions and protect purchasing power.

The Blip MI and the CPI are strongly correlated because the spending habits of SMBs are often tightly tied to the company owner’s finances. Decisions for business and personal spending are made by the same individual, usually with very little latency in spending changes between the two categories. Over long periods of time, the slope of the CPI is generally higher than that of the Blip MI. The most interesting points in time, however, are when the two indices diverge. Frequently, this is an indication of economic volatility and uncertainty. In most, but not all, months where the two indices diverge, the Blip MI tends to be the more pessimistic of the two.