Uplift metrics for OOH + Facebook
December 12, 2023

The Digital Advertising Landscape is Changing With Facebook ad costs rising and the digital advertising space becoming more saturated, marketers need to adopt an omnichannel marketing approach and reach customers at multiple touchpoints in their journey. One advertising channel will not make the impact needed for your company to excel with business growth and marketing […]

December 8, 2023

Type of Billboard Understanding Billboard Types Before you decide to rent a billboard, it’s crucial to understand the different types available. Each type offers unique advantages depending on your advertising goals and target audience. For a detailed comparison, our blog post on Digital vs. Traditional Billboards offers extensive insights. Here’s a brief overview: Static Billboards: […]

Holiday Shopping with Friends and Family
December 5, 2023

Unlocking the Potential of Physical Stores During the Holiday Rush Embrace the unique advantage of your physical retail store this holiday season. With the countdown to the holidays in full swing, your store becomes a haven for last-minute shoppers who can’t rely on online shipping. This is your chance to not only capture a significant […]

Restaurant catering photo preparation.
November 30, 2023

Boosting restaurant catering can be a significant driver of year-over-year growth for restaurants. Especially during the holidays, potential customer searches for “Christmas catering services” and “Corporate holiday catering” surge, while “Special occasion catering” remains popular year-round for events like weddings.  Mastering and planning for a few critical strategies outlined below can make your catering services […]

Luxury car featured on billboards in the city.
November 29, 2023

The end of the year is a pivotal time for car dealerships. Balancing end-of-year inventory management and hitting sales targets and quotas can be challenging. Dealerships often find themselves under pressure to sell off current-year models to make room for new arrivals in the coming new year. This stressful period involves planning and executing marketing […]

July 6, 2023

Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The data is based on digital […]

April 5, 2023
Best Practices

  Step 1: Know the Rules RULE 1: KEEP IT SIMPLE People have less than 5 seconds to see and understand your billboard design. These days with fast paced social media, it’s even less. Try 2 seconds. The best way to make sure that every driver sees your billboard is to keep it simple. RULE […]

Blip Bilboard
March 2, 2023
Sign Owner

Billboards Are Underutilized And Cost is the Single Biggest Reason Demand from smaller advertisers is growing. As a sign operator, you’ve probably already felt pressure from potential clients to open the medium to smaller budgets, especially on your digital inventory. The advertisers that aren’t in the 2% that use billboards often ask for: 1-week or […]

February 24, 2023

Broadcast Media in a Digital-First Landscape   How adding broadcast into your media mix can extend your reach and build your brand. Digital advertising, as a percentage of total advertising revenue, hit 67% in 2022, and is only expected to continue going up.  The internet brought marketers a cheap and easy way to get in […]

February 23, 2023

How to Integrate Billboards with Public Relations Amplify your earned trust to grow your brand in big ways. People like what other people talk about.  It makes them curious. Sparks an interest. Creates trust – or destroys it.  Trust is a hard thing to earn, much less keep – never more so than in today’s […]