Luxury car featured on billboards in the city.
November 29, 2023

The end of the year is a pivotal time for car dealerships. Balancing end-of-year inventory management and hitting sales targets and quotas can be challenging. Dealerships often find themselves under pressure to sell off current-year models to make room for new arrivals in the coming new year. This stressful period involves planning and executing marketing […]

July 6, 2023

Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The data is based on digital […]

April 5, 2023
Best Practices

  Step 1: Know the Rules RULE 1: KEEP IT SIMPLE People have less than 5 seconds to see and understand your billboard design. These days with fast paced social media, it’s even less. Try 2 seconds. The best way to make sure that every driver sees your billboard is to keep it simple. RULE […]

Blip Bilboard
March 2, 2023
Sign Owner

Billboards Are Underutilized And Cost is the Single Biggest Reason Demand from smaller advertisers is growing. As a sign operator, you’ve probably already felt pressure from potential clients to open the medium to smaller budgets, especially on your digital inventory. The advertisers that aren’t in the 2% that use billboards often ask for: 1-week or […]

February 24, 2023

Broadcast Media in a Digital-First Landscape   How adding broadcast into your media mix can extend your reach and build your brand. Digital advertising, as a percentage of total advertising revenue, hit 67% in 2022, and is only expected to continue going up.  The internet brought marketers a cheap and easy way to get in […]

February 23, 2023

How to Integrate Billboards with Public Relations Amplify your earned trust to grow your brand in big ways. People like what other people talk about.  It makes them curious. Sparks an interest. Creates trust – or destroys it.  Trust is a hard thing to earn, much less keep – never more so than in today’s […]

February 14, 2023
Location Highlight

Stand Out in South Florida’s Hottest Market As a Spanish-language cultural hub, nothing beats Miami. With the majority of the population being Hispanic (72%) and 58% foreign-born, it offers a melting pot of expressions and experiences.  Beyond being the gem of south Florida, Miami sits at the tip of Florida’s Gold Coast – a stretch […]

February 6, 2023

  How to ‘Level-Up’ Your Automotive Marketing for 2023 Automakers and dealers have faced stiff supply-side complications since the beginning of the pandemic. But as that subsided in 2022, fears of a recession have flipped the problem: now, car manufacturers and retailers are staring down a demand drop-off as inflation bites into consumer wallets.  Cox […]

February 2, 2023
Best Practices

Ebook: How to Use Digital Billboards Effectively Get Attention, Drive Sales, and Make Your Marketing Dollars Work Harder  If you’re new to billboard advertising, you might be wondering how to effectively run billboard campaigns and how they will fit into the rest of your marketing plan. Luckily for you, we created a whole guide on […]

January 12, 2023
Best Practices

Get Attention, Drive Sales, and Make Your Marketing Dollars Work Harder If you run a billboard campaign without a clear vision for how it fits into the rest of your marketing plan, you’ll likely have a hard time determining whether your efforts actually generated any results.  But if you know what job your billboards are […]