When planning advertising campaigns, it's important to know what mediums help achieve specific advertising goals. When coming up with a new advertising campaign, it’s important…
Colette PrusseJanuary 9, 2021
Understanding when a buyer is at a particular stage of the buyer's journey can guide your decision making on the mediums and messaging you use…
Stacey GustafsonDecember 26, 2020
As Facebook advertising costs rise, out-of-home advertising such as billboards can help businesses get an edge on their competitors. Facebook ads are a major…
Stacey GustafsonDecember 12, 2020
Amid the Coronavirus pandemic, small and local businesses are needing support now more than ever. With many businesses closing down this year due to…
Colette PrusseNovember 28, 2020
Engaging, memorable advertisements produce the best results. Like all advertisements, your billboard should be no different. However, because billboards are only visible for a few…
Colette PrusseNovember 11, 2020
Agencies can now expand their OOH strategy through the power of Lyft’s and Adkom’s real-time platforms across NYC’s live digital car-top fleet NEW YORK, NEW…
Stacey GustafsonSeptember 2, 2020
By using billboards to spread the word, non-profits can raise money, call donors to action, build brand awareness, and receive additional support. The following 21…
Stacey GustafsonFebruary 6, 2020
Ex-Kinetic co-CEO partners with Blip to create a next-generation National OOH Network New York (January 27, 2020) - Cedric Bernard, ex co-CEO of Kinetic North…
Stacey GustafsonJanuary 26, 2020
People can’t attend your event if they don’t know it’s happening. As one of the most effective broadcast advertising mediums, billboards can announce and promote…
Stacey GustafsonJanuary 7, 2020
Most small- to medium-sized businesses (SMB’s) are working with a limited ad budget. They’re also looking for ways to stretch their marketing dollars and to…
Stacey GustafsonJanuary 6, 2020
Did you know that 58% of commuters “learned about a restaurant they later visited” because of a billboard ad? Help increase your restaurant's foot traffic with…
Stacey GustafsonJanuary 3, 2020
Billboard advertising is an effective way to bring your e-commerce business and site to a higher level (literally). But unlike online advertising, billboard audiences only…
Stacey GustafsonJanuary 3, 2020
Some of the biggest tech companies in the world are investing more heavily than ever in out of home advertising. Tech giants like Apple, Google,…
Stacey GustafsonJanuary 3, 2020
NEW YORK, December 10, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Blip, North America’s…
Stacey GustafsonDecember 9, 2019
Push-button activation through Ignite OA provides access to hyper-local advertising November 5, Danville, IL – Watchfire Signs, a leading manufacturer of digital billboards and LED…
Stacey GustafsonNovember 4, 2019
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