Marketing managers with tight budgets often have to build an engaged community from nothing. Sam Sterling joined The U.S. SailGP Team as a marketing team of one, facing a challenge any small business would recognize: explaining a product nobody knew existed. Her background at The Players’ Tribune taught her content operations and storytelling, but this […]
Small businesses win by dominating their immediate geography, not chasing customers across entire metro areas. William Shakespeare wrote: “You are not for all markets.” He would’ve been a great marketer. Successful local companies don’t compete by reaching everyone everywhere. They succeed by becoming unavoidable within their service radius. Since placing billions in advertising across markets, […]
Small businesses don’t need Fortune 500 budgets to dominate their local markets—they need to stop buying advertising like Silicon Valley startups. As Blip’s sales leader, Chris Farnkopf has watched thousands of small business owners pour money into Google and Facebook ads because they believe billboards cost tens of thousands of dollars. Meanwhile, the billboard sitting […]
Quick Answer: Cannabis businesses in New Jersey cannot advertise on off-premises billboards, but there are compliant options. Digital campaigns and cannabis-adjacent services can use platforms like Blip Billboards when audience age requirements and regulations are followed. New Jersey’s cannabis market has grown rapidly since recreational sales began in April 2022. With voters approving legalization by […]
Overcoming the fear that kills two-sided marketplaces before they start “You’re gonna steal our customers.”“You’ll devalue our rates.”“You’re trying to cut us out entirely.” Chad Smith has heard every objection in the book. As VP of Supply and Media Owner Success at Blip, Chad’s entire job revolves around convincing billboard owners to share their inventory […]
The most expensive impression is the one that has to do all the work alone. If you’re solely focused on last-click attribution, you’re missing out on building the brand recognition that makes conversions cheaper and easier. With digital ad costs escalating as platforms like Facebook and Google auction off increasingly scarce “ready-to-buy” audiences, SMBs are […]
Your Google Ads rule book doesn’t apply to billboards. Launch a campaign, wait two weeks, see no spike in website clicks, declare billboards “don’t work” for their business. Spencer Cook has watched thousands of small businesses make this mistake time and time again. As Chief Architect at Blip, Spencer built the platform that made billboards […]
SMBs compete best on speed, agility, and transparency. Aspen Egan grew up at Blip—and Blip has grown up right alongside her. In the last 6 years, Aspen has gone from HR intern to Senior Manager of Business and People Operations. In that time, she’s helped see the company through huge periods of growth. She’s overseen […]
If you’re running a restaurant in 2025, standing out is survival. Customer expectations are changing by the month, and the strategies that filled tables last year may already feel stale. That’s why keeping up with the latest restaurant marketing trends is critical. Pair those insights with creative restaurant marketing ideas, and you’ll have the recipe […]
For well over a century, successful brands have been relying on OOH advertising to reach their business goals. In fact, according to Statista, OOH advertising amounted to $33.38 billion in 2021 and is projected to reach $40.86 billion by 2025. A stroll down Rodeo Drive, you’ll see many major brands spending millions each year on […]
