Billboard Best Practices Blogs

Learn how to build an effective billboard strategy for any budget with smarter creative, locations, timing, and frequency that build recognition.

Learn how to use AI and automation to save time, understand your audience, test new ideas, and make smarter marketing decisions with less busywork.

Learn how to automate repetitive marketing tasks, save time, and keep human judgment where it matters most.

See 30+ best billboard examples by industry from real estate and restaurants to viral 2025 campaigns. Launch your own with Blip in minutes.

Your best customers may not be ready to buy today. But that does not mean you should wait to show up.

Learn Supritha Shetty's 3-step billboard testing system to inform how your next billboard test should run.

Learn how billboards, social media, search, and email can work together across the customer journey.

You’ve poured money into marketing and aren’t getting the results you’d expect. Yet you can’t figure out why. You might be using the right platforms and have great creative content to share. But do you have all of the puzzle pieces to put together an effective marketing plan that will get you new customers and […]

How many times does someone need to see your billboard before it sticks in their head? Mark Watson, Senior Account Executive at Blip, has an answer. According to him, seeing a billboard six times over 90 days is enough to build real brand familiarity. He calls these six views qualified impressions.  Get enough of these […]

Small businesses create concrete reasons for people to engage before anyone knows who they are. There’s an important lesson about brand building that often seems counterintuitive: the brands that succeed from zero recognition create experiences, access, or education that give people reasons to care long before those people become customers. Sam Sterling, the Head of […]