April 5, 2023
Best Practices

  Step 1: Know the Rules RULE 1: KEEP IT SIMPLE People have less than 5 seconds to see and understand your billboard design. These days with fast paced social media, it’s even less. Try 2 seconds. The best way to make sure that every driver sees your billboard is to keep it simple. RULE […]

February 2, 2023
Best Practices

Ebook: How to Use Digital Billboards Effectively Get Attention, Drive Sales, and Make Your Marketing Dollars Work Harder  If you’re new to billboard advertising, you might be wondering how to effectively run billboard campaigns and how they will fit into the rest of your marketing plan. Luckily for you, we created a whole guide on […]

January 12, 2023
Best Practices

Get Attention, Drive Sales, and Make Your Marketing Dollars Work Harder If you run a billboard campaign without a clear vision for how it fits into the rest of your marketing plan, you’ll likely have a hard time determining whether your efforts actually generated any results.  But if you know what job your billboards are […]

November 29, 2022
Best Practices

How to Plan Your Next Holiday Campaign Using Billboards: A Webinar Recap The holiday season is here, and you know what that means. (Besides festive stress.) It means millions of Americans will be taking to the streets for everything from visiting family to shopping for presents and checking out awesome Christmas light displays. There’s no […]

October 24, 2022
Best Practices

Webinar Recap: How to Grab Attention with Your Billboard: Design Best Practices Seeing is believing. For customers to know you exist, they need to see it – and for them to believe you could be the answer to their problem, what they see has to matter. That presents a stellar opportunity for out-of-home digital billboard […]

October 12, 2022
Best Practices

Webinar Recap: Google Analytics + Out-of-Home Attribution Tracking the results of an offline medium like billboards can be tricky. Check out our webinar recap to learn how to use Google Analytics to help with your out-of-home advertising attribution. To sum up a marketer’s main challenge, we can paraphrase an age-old industry quote: half of our advertising works […]

September 20, 2022
Best Practices

Webinar Recap: How Every Political Campaign Should Be Running Billboard Advertising Elections matter, and if you want your candidate to have the best chance of coming out on top, you need to get the word out. Check out our webinar recap to learn how to run billboard ads for your political campaign. Before long, it’ll […]

May 16, 2022
Best Practices, Strategy

How to Build a Better Campaign Learn a few tips and tricks to build a better billboard campaign with Blip! Are you interested in learning how to build a better Blip campaign? If so, then this blog post is for you! Whether you are looking to maximize your spend or are trying to achieve better […]

May 9, 2022
Ad Design, Best Practices

Design Elements to Include and What to Leave Out One of the most important parts of your billboard campaign is your billboard design! Without a quality, engaging billboard design, it will be more difficult to effectively reach consumers. As you work to design your billboard ad, you might be wondering what elements and details to […]

April 26, 2017
Best Practices

3 Tips to Set Your Daily Billboard Budget So you’re pumped to get your digital billboard campaign running, but you’re wondering what in the heck you should set for your daily advertising budget. Spending your business’ money wisely can feel overwhelming (trust us, we know). That’s why we’re here to help you down the budgeting […]