The most expensive impression is the one that has to do all the work alone. If you’re solely focused on last-click attribution, you’re missing out on building the brand recognition that makes conversions cheaper and easier. With digital ad costs escalating as platforms like Facebook and Google auction off increasingly scarce “ready-to-buy” audiences, SMBs are […]

Quick Answer: The best attorney billboards combine clear messaging, strategic placement, and thoughtful design to build visibility and attract new clients. Digital platforms like Blip Billboards make it possible for law firms to launch campaigns quickly, adjust in real time, and track performance, creating cost-effective advertising strategies that deliver measurable results. Attorney billboards remain one […]

Quick Answer: Billboard advertising helps local businesses build recognition, credibility, and trust faster than most digital channels. Digital platforms like Blip Billboards make it easy and affordable to advertise locally, starting with just a few dollars per day and giving full control over timing, budget, and placement. A Georgia plumbing company once struggled to cut […]

Your Google Ads rule book doesn’t apply to billboards. Launch a campaign, wait two weeks, see no spike in website clicks, declare billboards “don’t work” for their business. Spencer Cook has watched thousands of small businesses make this mistake time and time again. As Chief Architect at Blip, Spencer built the platform that made billboards […]

SMBs compete best on speed, agility, and transparency. Aspen Egan grew up at Blip—and Blip has grown up right alongside her.  In the last 6 years, Aspen has gone from HR intern to Senior Manager of Business and People Operations. In that time, she’s helped see the company through huge periods of growth. She’s overseen […]

A practical guide to growing teams without killing the culture that made you successful. Building people operations for a growing startup is the ultimate Goldilocks problem.  Too little structure creates chaos. Too much kills your culture.  Finding that perfect middle ground is the key to your team being able to excel in the places that […]

How can you build a product roadmap that actually ships? Focus on friction points, customer POV, and balancing big wins with the sure bets. For product teams, constrained resources are a double-edged sword. On the one hand, budget limitations mean you can’t execute on as many ideas at once. But at the same time, they […]

Your greatest competitive edge isn’t in the features you build, it’s in how well you teach your customers to use them. The most successful businesses don’t just hand products over and tell users to figure it out.  They teach their customers to succeed.  After all, if you give a man a fish….well, you know the […]

Billboards only work if people notice them – and that starts with design. A sharp, clear message paired with bold visuals can turn a passing glance into real results. These days, billboard advertising isn’t just for national brands with giant budgets. Digital billboard platforms have opened the door for local businesses to launch campaigns with […]

A no-nonsense guide for marketers who don’t need more options, just the right direction. Setting up a marketing strategy today kind of looks like deciding what TV show to watch next. There’s so much good stuff to choose from that you spend hours scrolling through Netflix/Hulu/Apple TV, then never actually commit. (And then you can’t […]