Small businesses don’t need Fortune 500 budgets to dominate their local markets—they need to stop buying advertising like Silicon Valley startups. As Blip’s sales leader, Chris Farnkopf has watched thousands of small business owners pour money into Google and Facebook ads because they believe billboards cost tens of thousands of dollars. Meanwhile, the billboard sitting […]

When marketers say they can’t afford billboards, they’re solving the wrong problem “We don’t have the budget for that.” That’s the line Chris Farnkopf hears constantly. As Sales Leader at Blip, he spends every day talking to marketers who’ve already decided billboards require five- or six-figure budgets they don’t have. To reframe the entire conversation, […]

Small businesses want billboards—but the industry doesn’t know it yet. Chad Smith has sat at the exact intersection where small businesses meet billboard advertising for over a decade. As Blip’s first employee and now VP of Supply and Media Owner Success, he’s heard media owners say, “I didn’t know this kind of person would want […]

Overcoming the fear that kills two-sided marketplaces before they start “You’re gonna steal our customers.”“You’ll devalue our rates.”“You’re trying to cut us out entirely.” Chad Smith has heard every objection in the book. As VP of Supply and Media Owner Success at Blip, Chad’s entire job revolves around convincing billboard owners to share their inventory […]

The most expensive impression is the one that has to do all the work alone. If you’re solely focused on last-click attribution, you’re missing out on building the brand recognition that makes conversions cheaper and easier. With digital ad costs escalating as platforms like Facebook and Google auction off increasingly scarce “ready-to-buy” audiences, SMBs are […]

Quick Answer: The best attorney billboards combine clear messaging, strategic placement, and thoughtful design to build visibility and attract new clients. Digital platforms like Blip Billboards make it possible for law firms to launch campaigns quickly, adjust in real time, and track performance, creating cost-effective advertising strategies that deliver measurable results. Attorney billboards remain one […]

Quick Answer: Billboard advertising helps local businesses build recognition, credibility, and trust faster than most digital channels. Digital platforms like Blip Billboards make it easy and affordable to advertise locally, starting with just a few dollars per day and giving full control over timing, budget, and placement. A Georgia plumbing company once struggled to cut […]

Learn Spencer Cook's proven 90-day billboard marketing strategy that helps small businesses build lasting awareness and drive measurable results.

SMBs compete best on speed, agility, and transparency. Aspen Egan grew up at Blip—and Blip has grown up right alongside her.  In the last 6 years, Aspen has gone from HR intern to Senior Manager of Business and People Operations. In that time, she’s helped see the company through huge periods of growth. She’s overseen […]

A practical guide to growing teams without killing the culture that made you successful. Building people operations for a growing startup is the ultimate Goldilocks problem.  Too little structure creates chaos. Too much kills your culture.  Finding that perfect middle ground is the key to your team being able to excel in the places that […]