What makes OOH such a powerful tool for generating word-of-mouth virality? Is it because people naturally engage with their surroundings while driving, or because creative billboards are too compelling not to photograph? The true power of out-of-home advertising lies in its ability to connect with the community hubs of a city. Whether you’re in a […]

For well over a century, successful brands have been relying on OOH advertising to reach their business goals. In fact, according to Statista, OOH advertising amounted to $33.38 billion in 2021 and is projected to reach $40.86 billion by 2025. A stroll down Rodeo Drive, you’ll see many major brands spending millions each year on […]

Design Elements to Include and What to Leave Out One of the most important parts of your billboard campaign is your billboard design! Without a quality, engaging billboard design, it will be more difficult to effectively reach consumers. As you work to design your billboard ad, you might be wondering what elements and details to […]

  Why Your Billboard Design Matters In case you didn’t already know, your billboard design matters! Just like all advertising mediums, your ad creative has a big impact on the results of your campaign. Good creative = good results. If you’re not already familiar with Blip’s design guidelines, you can check them out here. These […]

Three Ways to Make Your Billboard More Engaging Engaging, memorable advertisements produce the best results. Like all advertisements, your billboard should be no different. However, because billboards are only visible for a few seconds at a time, your design should be clear and concise. To effectively advertise on billboards, you need to create an ad […]

Billboards for Non-Profit Organizations By using billboards to spread the word, non-profits can raise money, call donors to action, build brand awareness, and receive additional support. The following 21 billboard advertisements are great examples of how non-profits can use billboards to expand their marketing efforts to reach more people and amplify their message 1. Timpanogos […]

Billboard Advertising for Event Marketing People can’t attend your event if they don’t know it’s happening. As one of the most effective broadcast advertising mediums, billboards can announce and promote your event to many people at a low cost per impression. Whether you are hosting an industry event, a community meetup, or other special event, […]

Billboard Advertising for Restaurants Did you know that  58% of commuters “learned about a restaurant they later visited” because of a billboard ad? Help increase your restaurant’s foot traffic with a billboard that says who you are and why you are awesome. The following 9 examples are from Blip advertisers who have struck the right balance […]

Billboard advertising is an effective way to bring your e-commerce business and site to a higher level (literally). But unlike online advertising, billboard audiences only have a few seconds to understand and remember your message. So when you’re thinking about your site and how it could benefit from billboard advertising, remember: The most simple designs […]

Some of the biggest tech companies in the world are investing more heavily than ever in out of home advertising. Tech giants like Apple, Google, Spotify, and Netflix continue to build their brands by using billboard advertising and diversifying their online marketing with strategic national billboard campaigns. Some of Blip’s tech and startup advertisers are […]