Most small business owners start with the same instinct when choosing a billboard location:Pick the biggest board, on the busiest road, in the spot that looks the most impressive.That can work. But the best billboard location is not always the biggest, busiest, or closest to your business. The best location is the one your customers […]
Quick Answer: Getting a billboard means renting ad space on an existing structure, not buying the structure itself. You have three routes: contact a vendor directly, hire an agency, or use a self-serve platform. The simplest, most flexible path is a self-serve platform like Blip, where you pick your screens, upload a design, set a […]
Quick Answer: Outdoor billboard advertising places your message on large roadside or urban displays that reach people as they drive, walk, and commute. It comes in two main forms, static printed boards and digital screens that rotate ads. Traditional buys lock you into contracts and minimum campaign lengths. Blip lets you launch an outdoor billboard […]
A woman with long, wavy hair wearing a pink plaid shirt touches a vertical digital kiosk screen on a city sidewalk.
Your best customers may not be ready to buy today. But that does not mean you should wait to show up.
Learn Supritha Shetty’s 3-step billboard testing system to inform how your next billboard test should run.
Marketing channels should work together to help your business succeed. Here’s how. You’ve built your Facebook account, run Google ads, and written an email newsletter. You know that every part of your marketing plan has different needs. But they all serve the same goal. Supritha Shetty spent years at Facebook managing the full advertiser journey […]
More views doesn’t mean more customers, unless the right people are seeing your ad enough times to remember you You’ve budgeted for a billboard. You picked a busy location, wrote your copy, got it launched. Now the impression numbers are rolling in, and they look great on paper. But you haven’t seen an uptick in […]
Consumers have lost trust in the digital world. Here’s how to regain it. No matter how long (or short) you’ve been building trust online, that trust is now losing its meaning. These days, AI generates perfect product photos. Bots are leaving glowing reviews everywhere. The blue verification badge that once proved you were real now […]
You’ve poured money into marketing and aren’t getting the results you’d expect. Yet you can’t figure out why. You might be using the right platforms and have great creative content to share. But do you have all of the puzzle pieces to put together an effective marketing plan that will get you new customers and […]
