You’ve poured money into marketing and aren’t getting the results you’d expect. Yet you can’t figure out why. You might be using the right platforms and have great creative content to share. But do you have all of the puzzle pieces to put together an effective marketing plan that will get you new customers and […]
How many times does someone need to see your billboard before it sticks in their head? Mark Watson, Senior Account Executive at Blip, has an answer. According to him, seeing a billboard six times over 90 days is enough to build real brand familiarity. He calls these six views qualified impressions. Get enough of these […]
Small businesses create concrete reasons for people to engage before anyone knows who they are. There’s an important lesson about brand building that often seems counterintuitive: the brands that succeed from zero recognition create experiences, access, or education that give people reasons to care long before those people become customers. Sam Sterling, the Head of […]
Marketing managers with tight budgets often have to build an engaged community from nothing. Sam Sterling joined The U.S. SailGP Team as a marketing team of one, facing a challenge any small business would recognize: explaining a product nobody knew existed. Her background at The Players’ Tribune taught her content operations and storytelling, but this […]
Small businesses drown in performance metrics and miss the marketing channels that build lasting customer relationships. Cedric Bernard has managed millions in advertising spend across both digital and traditional channels. His perspective from the agency side and now as CEO of Blip and Adkom is that for most small businesses, the easiest marketing to measure […]
Small businesses don’t need Fortune 500 budgets to dominate their local markets—they need to stop buying advertising like Silicon Valley startups. As Blip’s sales leader, Chris Farnkopf has watched thousands of small business owners pour money into Google and Facebook ads because they believe billboards cost tens of thousands of dollars. Meanwhile, the billboard sitting […]
When marketers say they can’t afford billboards, they’re solving the wrong problem “We don’t have the budget for that.” That’s the line Chris Farnkopf hears constantly. As Sales Leader at Blip, he spends every day talking to marketers who’ve already decided billboards require five- or six-figure budgets they don’t have. To reframe the entire conversation, […]
Overcoming the fear that kills two-sided marketplaces before they start “You’re gonna steal our customers.”“You’ll devalue our rates.”“You’re trying to cut us out entirely.” Chad Smith has heard every objection in the book. As VP of Supply and Media Owner Success at Blip, Chad’s entire job revolves around convincing billboard owners to share their inventory […]
Quick Answer: The best digital billboard options for startups are flexible, budget-friendly platforms like Blip Billboards that let you choose your schedule, set your spend, and update ads in real time. They deliver visibility, local targeting, and measurable results without long contracts or high costs. Launching a startup means every dollar has to work hard. […]
Quick Answer: Interactive digital signage improves billboard advertising by turning static displays into two-way experiences. Using touchscreens, QR codes, motion tracking, and real-time data, it increases engagement, strengthens brand recall, and delivers measurable campaign results. Static billboards can only go so far. Interactive digital signage turns passive viewers into active participants, giving your audience a […]
