How to ‘Level-Up’ Your Automotive Marketing for 2023 Automakers and dealers have faced stiff supply-side complications since the beginning of the pandemic. But as that subsided in 2022, fears of a recession have flipped the problem: now, car manufacturers and retailers are staring down a demand drop-off as inflation bites into consumer wallets. Cox […]
Why Agencies Should Take Advantage of Billboard Advertising Marketing and advertising are tough, and agencies are always looking for a way to show off their clients in a whole new way. The problem is, agencies often ignore one high-tech method that businesses are using to great effect: billboards. You might think it’s a 20th-century solution […]
Why Billboards Are So Expensive (and One Way They’re Affordable) If you’ve spent any amount of time cruising America’s highways and byways, you’ve seen countless billboards. Everyone eventually asks the same question: “How much does billboard advertising cost?” Then they eventually follow up with, “Must be expensive.” Advertising on billboards can be expensive, especially if […]
Billboard Advertising Statistics You Need to Know for 2022 We compiled 10 statistics that show how effective out-of-home advertising can be, whether you’re talking about print billboards or their digital cousins. We’ll be honest: we can tell you all about how great out-of-home (OOH) advertising is. But you’ll probably want a little more evidence than […]
Why Your B2B SaaS Company Should be Advertising on Billboards When you drive by billboards on your way to work, or to drop your kids off at school, what kind of businesses do you see? Lawyers? Check. Car dealerships? You bet. Concerts at the convention center? Definitely (especially when someone really good is playing). But […]
Have you read the online rumors about digital billboard advertising? In this blog, we will address a recent viral billboard campaign in the gaming industry, and dispel the myths surrounding advertising through Blip. Digital Billboard Advertising Myths If you’re into gaming, you’ve likely heard about the FFXIC The Final Fantasy billboards that were created. The […]
The Best Movie and TV Show Billboards Have you noticed a billboard in your favorite movie? Check out our list of the best billboards featured in movies and television. When people think of billboards, they think, “Oh, those things I see when I’m driving.” But there’s one other place you’ve seen billboards – one place […]
Top Summer Travel Stats Every Business Needs to Know Get in front of traveling customers this summer with billboards! Keep scrolling to read the latest Summer 2022 travel stats. The summer is finally here – and America’s about to take it by storm. Millions of Americans are packing suitcases, loading up SUVs, booking airline tickets, […]
Why Blip Doesn’t Allow Negative Messaging Keep reading to learn why Blip doesn’t allow it’s advertisers to promote negative messaging through our digital billboard platform! If you’ve advertised with Blip before, you know that your design has to go through an approval process before displaying on one of our digital billboards. In order for your […]
The Future of Self-Serve Advertising Learn why self-serve advertising is changing the advertising landscape, and why businesses of all sizes should take advantage of the changing media. Gone are the days of working through a media buying agency to create advertising campaigns, thanks to the emergence of self-serve advertising platforms. Typically, larger companies will work […]
