June 19, 2024
Advertising, Best Practices, Branding

Are digital billboards effective? If you’re looking to grow your brand, this is a completely fair question. In fact, if you seek to advertise a product, service, or simply reach a broader audience, this question is essential – you wouldn’t want to waste precious advertising dollars. This is especially important to consider in digital marketing, […]

June 12, 2024
Advertising, Best Practices, Branding

Brand lift is a much-needed phenomenon for most brands, especially if they partake in any marketing campaigns, let alone advertising. That’s because not only does it contribute to sales, but to other interactions that help grow your brand.  Brand lift can be achieved through a number of advertising and marketing efforts. Implementing OOH advertising is […]

April 18, 2024
Advertising, Other

When it comes to OOH advertising, the term digital billboard is nearly omnipresent, and for good reason. Gone are the days when static billboards reigned supreme, given the present climate of new media and reliance on all things digital.  While there are many forms of out-of-home advertising, digital billboards have taken center stage. That’s because […]

Holiday Shopping with Friends and Family
December 5, 2023

Unlocking the Potential of Physical Stores During the Holiday Rush Embrace the unique advantage of your physical retail store this holiday season. With the countdown to the holidays in full swing, your store becomes a haven for last-minute shoppers who can’t rely on online shipping. This is your chance to not only capture a significant […]

February 6, 2023

  How to ‘Level-Up’ Your Automotive Marketing for 2023 Automakers and dealers have faced stiff supply-side complications since the beginning of the pandemic. But as that subsided in 2022, fears of a recession have flipped the problem: now, car manufacturers and retailers are staring down a demand drop-off as inflation bites into consumer wallets.  Cox […]

January 6, 2023

Why Agencies Should Take Advantage of Billboard Advertising Marketing and advertising are tough, and agencies are always looking for a way to show off their clients in a whole new way. The problem is, agencies often ignore one high-tech method that businesses are using to great effect: billboards. You might think it’s a 20th-century solution […]

November 1, 2022

Why Billboards Are So Expensive (and One Way They’re Affordable) If you’ve spent any amount of time cruising America’s highways and byways, you’ve seen countless billboards. Everyone eventually asks the same question: “How much does billboard advertising cost?” Then they eventually follow up with, “Must be expensive.” Advertising on billboards can be expensive, especially if […]

10 Most Persuasive OOH Stats
August 8, 2022

Billboard Advertising Statistics You Need to Know for 2022 We compiled 10 statistics that show how effective out-of-home advertising can be, whether you’re talking about print billboards or their digital cousins. We’ll be honest: we can tell you all about how great out-of-home (OOH) advertising is. But you’ll probably want a little more evidence than […]

B2B Saas
August 1, 2022

Why Your B2B SaaS Company Should be Advertising on Billboards When you drive by billboards on your way to work, or to drop your kids off at school, what kind of businesses do you see? Lawyers? Check. Car dealerships? You bet. Concerts at the convention center? Definitely (especially when someone really good is playing). But […]

Digital Billboards Rumors
July 14, 2022

Have you read the online rumors about digital billboard advertising? In this blog, we will address a recent viral billboard campaign in the gaming industry, and dispel the myths surrounding advertising through Blip. Digital Billboard Advertising Myths If you’re into gaming, you’ve likely heard about the FFXIC The Final Fantasy billboards that were created. The […]