Most small business owners start with the same instinct when choosing a billboard location:Pick the biggest board, on the busiest road, in the spot that looks the most impressive.That can work. But the best billboard location is not always the biggest, busiest, or closest to your business. The best location is the one your customers […]

Quick Answer: Getting a billboard means renting ad space on an existing structure, not buying the structure itself. You have three routes: contact a vendor directly, hire an agency, or use a self-serve platform. The simplest, most flexible path is a self-serve platform like Blip, where you pick your screens, upload a design, set a […]

Quick Answer: Outdoor billboard advertising places your message on large roadside or urban displays that reach people as they drive, walk, and commute. It comes in two main forms, static printed boards and digital screens that rotate ads. Traditional buys lock you into contracts and  minimum campaign lengths. Blip lets you launch an outdoor billboard […]

A woman with long, wavy hair wearing a pink plaid shirt touches a vertical digital kiosk screen on a city sidewalk.

A large billboard features a fashion advertisement showcasing a model with short blonde hair holding two different leather handbags.

A tall, vertical pink digital billboard displays the text “Vertical Billboard Design” alongside the Blip logo at the bottom.

A large, bright pink digital billboard displays the question “Which format fits your campaign?” with the Blip logo on the side.

More views doesn’t mean more customers, unless the right people are seeing your ad enough times to remember you You’ve budgeted for a billboard. You picked a busy location, wrote your copy, got it launched. Now the impression numbers are rolling in, and they look great on paper. But you haven’t seen an uptick in […]

You’ve poured money into marketing and aren’t getting the results you’d expect. Yet you can’t figure out why. You might be using the right platforms and have great creative content to share. But do you have all of the puzzle pieces to put together an effective marketing plan that will get you new customers and […]

How many times does someone need to see your billboard before it sticks in their head? Mark Watson, Senior Account Executive at Blip, has an answer. According to him, seeing a billboard six times over 90 days is enough to build real brand familiarity. He calls these six views qualified impressions.  Get enough of these […]