The Future of Self-Serve Advertising Learn why self-serve advertising is changing the advertising landscape, and why businesses of all sizes should take advantage of the changing media. Gone are the days of working through a media buying agency to create advertising campaigns, thanks to the emergence of self-serve advertising platforms. Typically, larger companies will work […]

Preparing Your Business for Spring Break Travel Consumers will be out on the roads traveling for Spring Break! Follow them outside with your next billboard advertising campaign. March has arrived, which means it’s time to pull out those suitcases and bathing suits to gear up for spring break! As consumers gear up for travel, your […]

How Much Does Digital Billboard Advertising Cost? How much should you be paying for digital billboard advertising? Keep reading to learn how much digital billboard advertising costs with different advertising companies. If you have already been advertising with Blip, you know that digital billboard advertising doesn’t have to be expensive. With Blip, digital billboard advertising […]

Key Differences Between Digital and Traditional Billboards Billboards may seem like an outdated form of advertising, but actually, the out-of-home advertising industry is stronger than ever! If you have been wanting to start billboard advertising for your business, you might be considering investing in either digital or traditional (static) billboards. Or maybe even both! This […]

“What Are You Most Looking Forward to Seeing in the OOH Industry in 2022?” Blip employees answer what they are looking forward to seeing in the OOH industry as we enter into 2022. What are you looking forward to seeing in the OOH space in 2022? We asked various Blip employees to answer this question, […]

OOH Outlook for 2022 The out-of-home industry saw double digit revenue growth in 2021. What’s in store for the industry in 2022?  We’re nearing the end of 2021, and despite the coronavirus pandemic still going on, the OOH industry saw tremendous growth this past year. Steve Nicklin, VP of Marketing at OAAA said “MAGNA forecasts […]

Drive More Conversions With Multichannel Marketing Continue reading to learn why multichannel marketing is crucial for your business. While brand awareness is a crucial step in the marketing funnel (you can read more about the importance of building brand awareness here), driving conversions and sales is the ultimate goal. To drive conversions, your brand needs […]

Billboard advertising works, but will it work for your business? Continue reading to learn how to know if billboards are right for your business.  Typically, small to medium sized businesses don’t think that they are “eligible” to gain access to billboard advertising. This is because you often see big corporations taking advantage of billboards and […]

What to Expect From Billboard Advertising Tracking your billboard advertising campaigns can get tricky! Check out our blog post to learn how you can best track your billboard’s performance.  When advertising on platforms such as Facebook, Google, and other online mediums, it’s typically pretty easy to track who saw your ad, clicked on it, and […]

How Billboards Help Your Social Media Efforts Looking to double your followers and engagement on social media? Try billboard advertising! Keep reading to learn how billboards work alongside your social media efforts.  While most businesses use social media as a main part of their marketing mix, only a small percentage of brands take advantage of […]