June 19, 2024
Advertising, Best Practices, Branding

Are digital billboards effective? If you’re looking to grow your brand, this is a completely fair question. In fact, if you seek to advertise a product, service, or simply reach a broader audience, this question is essential – you wouldn’t want to waste precious advertising dollars. This is especially important to consider in digital marketing, […]

June 12, 2024
Advertising, Best Practices, Branding

Brand lift is a much-needed phenomenon for most brands, especially if they partake in any marketing campaigns, let alone advertising. That’s because not only does it contribute to sales, but to other interactions that help grow your brand.  Brand lift can be achieved through a number of advertising and marketing efforts. Implementing OOH advertising is […]

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June 10, 2024
Branding, Marketing

The internet is rife with users suffering from ad fatigue.  With so many ads disseminated across the internet, the digital space can feel like a dump of unwanted messages intended to get digital visitors to buy, whether directly through the online source, or physically, later on when they have the time.  It therefore comes as […]

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June 5, 2024
Branding, Marketing

There’s more to an advertising budget than just the budgeting itself. With so many advertising channels available to promote your company, it may seem nearly impossible to decide on the most effective ones, let alone be able to spend as little money as possible. Companies spend slightly over 9% on marketing efforts on an annual […]

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May 29, 2024
Branding, Marketing

People are tired of ads. So we’re not joking or tooting our own horn when we say digital billboards are your best bet for your advertising and overarching marketing goals. People are becoming weary of ads and not just the so-called traditional ad methods like radio and newspaper ads. Even digital and mobile-first ads are […]

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May 22, 2024
Branding, Marketing

Once you decide to jump on the fruitful bandwagon of advertising, it’s time to set an advertising budget. There are so many advertising channels and you shouldn’t worry about breaking the bank should you choose a particular format, or multiple formats. While you may believe your budgeting and ad purchasing skills to be reasonable, a […]

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May 15, 2024
Branding, Marketing

How to Advertise So that Your Brand is Chosen Effective advertising is a long game, considering that hardly anyone is going to buy from you the first time they see your advertisement, no matter how captivating it is. While that may seem bleak at face value, fret not, as you can still embed your brand […]

Brands with Staying Power
June 11, 2019
Branding

Brands With Staying Power Have you ever heard of Nike? What about Levi’s, Coca-Cola, or Apple? These brands are recognized by nearly everyone, everywhere. The names, logos, and colors of distinguished brands are so ingrained in our brains, that we can’t imagine ourselves forgetting these companies or products anytime soon. So how can you become […]

Marketing Channels
April 12, 2018
Advertising, Branding

Stop Siloing Your Marketing Channels Once upon a time, there was a small business owner named Sue. Sue was trying to grow her business, so she dutifully placed ads on Facebook every time she had a sale. She was always pleased as punch to see an uptick in transactions, but the uptick never seemed to […]

Build Your Brand Name To Beef Up
February 26, 2018
Branding

  Build Your Brand Name to Beef Up Your Bottom Line The following blog post was provided by Tungsten Branding, a North Carolina-based branding specialist that has helped over 250 companies with their branding. In the marketing world, branding is the protein and advertising is the carbs In a rush to drive more sales, many […]