February 23, 2023

How to Integrate Billboards with Public Relations Amplify your earned trust to grow your brand in big ways. People like what other people talk about.  It makes them curious. Sparks an interest. Creates trust – or destroys it.  Trust is a hard thing to earn, much less keep – never more so than in today’s […]

How to Build a Better Campaign
May 16, 2022
Best Practices, Strategy

How to Build a Better Campaign Learn a few tips and tricks to build a better billboard campaign with Blip! Are you interested in learning how to build a better Blip campaign? If so, then this blog post is for you! Whether you are looking to maximize your spend or are trying to achieve better […]

March 5, 2021
Advertising, Strategy

Thirteen Facts You Need to Know About Billboard Advertising As social media continues to grow, it’s easy for small businesses to think it’s the best place for them to advertise. However, billboard advertising has been proven to be a highly effective format for reaching consumer audiences. If you’re new to billboard advertising, it can be […]

Blog Thumbnails Resized Brand Awareness
February 6, 2021
Advertising, Strategy

Don’t Ignore Tomorrow’s Customers   As businesses navigate through the current economic recession, no marketing goal has ever been more important than increasing brand awareness. Why? Because you can’t ignore tomorrow’s customers. While some may not be ready to spend right now, perhaps they will run into some money tomorrow or near in the future […]

How to Market Small Business
February 5, 2021
Advertising, Strategy

   Webinar: How to Market Your Small Business In this webinar, Blip Head of Sales Jackie Adams and Senior Brand Strategist Sean Dalton teach you how to market your small business. Learn all about the marketing funnel and how different strategies and tactics play a role in helping you reach new customers. For more […]

Boost SEO
January 23, 2021
Advertising, Strategy

How Digital Billboard Advertising Can Help Boost Your SEO Efforts When thinking of how to boost SEO for your website, billboards probably don’t come to mind. Most people wouldn’t consider billboards something SEOs should focus on, but a proper billboard campaign can have indirect positive effects on your rankings. It’s hard to deny the role […]

Which Advertising is Right
January 9, 2021
Advertising, Strategy

Which Advertising Medium is Right for Your Campaign Goals? When planning advertising campaigns, it’s important to know what mediums help achieve specific advertising goals.  When coming up with a new advertising campaign, it’s important to establish goals for your campaign. Perhaps you want to increase brand awareness, generate leads, or drive traffic to your website. […]

What Role
December 26, 2020
Advertising, Strategy

What Role do Billboards Play in the Buyers Journey? Understanding when a buyer is at a particular stage of the buyer’s journey can guide your decision-making on the mediums and messaging you use to communicate with them. When someone decides to make a purchase, whether as an individual or as a business, there are several […]

Enhance FB Ads
December 12, 2020
Advertising, Strategy

How Billboards Can Enhance Your Facebook Ads As Facebook advertising costs rise, out-of-home advertising such as billboards can help businesses get an edge on their competitors. Facebook ads are a major marketing channel for businesses big and small, and for good reason. The social media giant and its family of platforms—including Instagram and WhatsApp—have huge […]

Support Small Bus Holiday
November 28, 2020
Advertising, Strategy

How to Support Small Businesses This Holiday Season Amid the Coronavirus pandemic, small and local businesses are needing support now more than ever. With many businesses closing down this year due to the economic downturn and others still struggling to stay afloat, the holiday season is the perfect time to give back to the small […]