Which Advertising Medium is Right for Your Campaign Goals?

January 9, 2021
Advertising, Strategy

Which Advertising Medium is Right for Your Campaign Goals?

When planning advertising campaigns, it’s important to know what mediums help achieve specific advertising goals. 

When coming up with a new advertising campaign, it’s important to establish goals for your campaign. Perhaps you want to increase brand awareness, generate leads, or drive traffic to your website. Either way, establishing advertising goals will help you figure out the fine details of your campaign, including what mediums to advertise on. 

Different advertising mediums can help achieve different campaign goals. In this article, we will go in-depth on specific mediums, and what advertising goals you can achieve with those mediums.

One of the more popular advertising mediums, paid social is easy, convenient, and provides great results, even for small advertising budgets. Paid social is great for supporting your organic social channels, as well as leading people back to your website and generating leads. Advertising on social media makes it easy for users to send you a message to ask for more info, click on your account, or quickly navigate to your site. 

Paid social is perfect for businesses big and small, as you get to customize your campaign and select your advertising budget. Whether you have a few dollars or hundreds of dollars, you can advertise on paid social and target your exact audience. 

Although paid social is a quick, easy, and affordable way to advertise, combining it with another medium like billboard advertising is a great way to support your paid social efforts.

Billboards (and other Out-Of-Home Mediums)

Billboards, and other Out-Of-Home (OOH) mediums, are perfect for those looking to increase brand awareness. With so many individuals consuming content on their devices, users tend to tune out most of what they see online. However, by utilizing billboards, you are able to reach a wider audience and approach consumers who might not otherwise hear about your brand. In fact, 45% of Americans notice OOH advertising more than they did before the pandemic (AdExchanger Newsletter, 10/16/20). 

Billboards are also great for setting your brand apart from its competitors. Not many SMBs utilize billboard advertising, mostly due to rumors of how expensive it can be. However, with Blip, you can get affordable billboard advertising in big or small cities. When you advertise with Blip, you get your brand in front of more customers than your competitors. Not to mention you provide your brand with increased credibility.

Pay-Per-Click Ads

PPC (Pay-Per-Click) advertising is a great medium to use since you only pay for those who click on the ad. If your campaign goal is to push a product/service or increase sales, PPC is the way to go. 

With PPC, your ads are being displayed in front of the ideal customer as they are researching similar products and services and are ready to make a purchase. Using PPC ensures that you are targeting the right consumer, and you aren’t wasting money on people who aren’t interested in your brand or product.


If your main goal is to generate leads, email marketing is the perfect solution! Yes, email marketing is still a thing, and it’s more popular and effective than ever. With email, you can provide incentivizing ways to get people to subscribe to your emails. Perhaps they have to subscribe in order to enter a giveaway or to unlock a piece of helpful content on your website. Either way, by getting more email signups, you can directly reach more people. 

With people essentially volunteering to hear more about your brand, it’s time to get creative with your emails! Provide links to new products/services or insightful blog posts. This brings them back to your website and gets your product in front of their face. The more you can provide them within the email, the better relationship you can develop with that consumer. In return, they will be more likely to purchase your product/service when the purchasing time comes.


While each of these mediums is perfect for achieving specific advertising goals, the best campaign tactic is to use a combination of mediums to advertise your brand. Each of these mediums works together to boost one another. If you’re currently siloing your marketing channels, perhaps it’s time to try out a new medium! To get started with Blip, create an account on our site today!