Small businesses don’t need Fortune 500 budgets to dominate their local markets—they need to stop buying advertising like Silicon Valley startups. As Blip’s sales leader, Chris Farnkopf has watched thousands of small business owners pour money into Google and Facebook ads because they believe billboards cost tens of thousands of dollars. Meanwhile, the billboard sitting […]
When marketers say they can’t afford billboards, they’re solving the wrong problem “We don’t have the budget for that.” That’s the line Chris Farnkopf hears constantly. As Sales Leader at Blip, he spends every day talking to marketers who’ve already decided billboards require five- or six-figure budgets they don’t have. To reframe the entire conversation, […]
Overcoming the fear that kills two-sided marketplaces before they start “You’re gonna steal our customers.”“You’ll devalue our rates.”“You’re trying to cut us out entirely.” Chad Smith has heard every objection in the book. As VP of Supply and Media Owner Success at Blip, Chad’s entire job revolves around convincing billboard owners to share their inventory […]
The most expensive impression is the one that has to do all the work alone. If you’re solely focused on last-click attribution, you’re missing out on building the brand recognition that makes conversions cheaper and easier. With digital ad costs escalating as platforms like Facebook and Google auction off increasingly scarce “ready-to-buy” audiences, SMBs are […]
Quick Answer: The benefits of digital signage in retail include higher sales, stronger customer engagement, and real-time content flexibility. Retailers using digital displays can boost sales by up to 33%, attract more foot traffic, and build brand recognition with adaptable, data-driven campaigns that outperform traditional print advertising. If you want to grab attention, drive foot […]
Your Google Ads rule book doesn’t apply to billboards. Launch a campaign, wait two weeks, see no spike in website clicks, declare billboards “don’t work” for their business. Spencer Cook has watched thousands of small businesses make this mistake time and time again. As Chief Architect at Blip, Spencer built the platform that made billboards […]
SMBs compete best on speed, agility, and transparency. Aspen Egan grew up at Blip—and Blip has grown up right alongside her. In the last 6 years, Aspen has gone from HR intern to Senior Manager of Business and People Operations. In that time, she’s helped see the company through huge periods of growth. She’s overseen […]
A practical guide to growing teams without killing the culture that made you successful. Building people operations for a growing startup is the ultimate Goldilocks problem. Too little structure creates chaos. Too much kills your culture. Finding that perfect middle ground is the key to your team being able to excel in the places that […]
How can you build a product roadmap that actually ships? Focus on friction points, customer POV, and balancing big wins with the sure bets. For product teams, constrained resources are a double-edged sword. On the one hand, budget limitations mean you can’t execute on as many ideas at once. But at the same time, they […]
Your greatest competitive edge isn’t in the features you build, it’s in how well you teach your customers to use them. The most successful businesses don’t just hand products over and tell users to figure it out. They teach their customers to succeed. After all, if you give a man a fish….well, you know the […]
