How Billboards Can Enhance Your Facebook Ads As Facebook advertising costs rise, out-of-home advertising such as billboards can help businesses get an edge on their competitors. Facebook ads are a major marketing channel for businesses big and small, and for good reason. The social media giant and its family of platforms—including Instagram and WhatsApp—have huge […]

How to Support Small Businesses This Holiday Season Amid the Coronavirus pandemic, small and local businesses are needing support now more than ever. With many businesses closing down this year due to the economic downturn and others still struggling to stay afloat, the holiday season is the perfect time to give back to the small […]

Three Ways to Make Your Billboard More Engaging Engaging, memorable advertisements produce the best results. Like all advertisements, your billboard should be no different. However, because billboards are only visible for a few seconds at a time, your design should be clear and concise. To effectively advertise on billboards, you need to create an ad […]

Does Billboard Advertising Work in 2020? Most small- to medium-sized businesses (SMB’s) are working with a limited ad budget. They’re also looking for ways to stretch their marketing dollars and to avoid spending half their budget on agency support.  But where to start? And how to spend? In the dynamic landscape of programmatic display advertising, […]

Stop Siloing Your Marketing Channels Once upon a time, there was a small business owner named Sue. Sue was trying to grow her business, so she dutifully placed ads on Facebook every time she had a sale. She was always pleased as punch to see an uptick in transactions, but the uptick never seemed to […]

Transactional VS. Brand Building Ads For a small or new business, the world of advertising can seem murky and expensive. Jargon-filled articles that focus on large-scale ad campaigns feel like a burden rather than a help. However, if you understand a few things about the two basic ad types and their functions, it becomes easier […]

Use Yard Signs? Then You Can Afford Billboards! That’s right, if your small business can afford yard signs, you can afford high-quality and professional digital billboard advertising with Blip. But money isn’t all you’ll be saving when you switch from yard signs to the signature Blip experience. You’ll also spend less time fussing with printing […]

Harness the Power of Online Advertising with Digital Billboards If you’re already using display ads on the internet, or if you’ve always wanted to, digital billboard advertising with Blip’s internet ad-based pricing model is knocking at your door. In the past, pricing for static and digital billboard ads always involved a term contract that had […]

Print vs Billboard Ad Design If you own a small business, your advertising budget is no joke. The bread-and-butter of small business advertising tends to be in a print ad for a few reasons. First, they are generally more affordable; second, you have many publication placement choices to target markets; and third, it’s easy to […]

Event Advertising on Digital Billboards Generating excitement for your company’s upcoming events is a must to get great exposure and conversion. Event advertising with billboards is a proven way to get exposure, but outdoor advertising hasn’t traditionally been a flexible or inexpensive choice. The good news is that Blip ain’t your mama’s billboard ad company. […]