Billboard Best Practices Blogs - Page 4
While first impressions are key to grab attention and spark interest, the best advertising creates lasting impressions. That’s where brands have the opportunity to integrate the mobile devices we always carry with us and the digital out-of-home (DOOH) screens in the places we live, work, and play. When these elements come together, they create a […]
Christmas surprise? Not in this cookie-laden landscape. We’re not referring to Santa’s plate either. With shared home electronics and listening devices around every corner, being a sneaky Santa can be quite a challenge for gift-givers of the modern age. That’s where advertisers can strike a different chord for shoppers needing to keep things under wraps—hellloooo […]
For well over a century, successful brands have been relying on OOH advertising to reach their business goals. In fact, according to Statista, OOH advertising amounted to $33.38 billion in 2021 and is projected to reach $40.86 billion by 2025. A stroll down Rodeo Drive, you’ll see many major brands spending millions each year on […]
The film Focus (2015), starring Will Smith, is a masterclass in how subtle messaging—and repetition—can shape decisions without us realizing it. Smith plays Nicky, the leader of a high-stakes con crew who uses psychological manipulation to pull off elaborate heists. In one unforgettable scene, Nicky wagers $2 million that his partner (Margot Robbie) can guess […]
If you want any meaningful relationships with your target market, you’ll need to foster and maintain brand trust. It’s easier said than done – we know. But it’s not impossible to achieve. With this in mind, you should never consider this concept as an add-on or a nice-to-have. That’s because your customer base won’t buy […]
What is OOH advertising and how can it grow your business? Learn about OOH types, costs, strategy and how self-serve digital billboards make it simple.
Are digital billboards effective? 71% of viewers say yes. See the stats, benefits, and cost advantages of digital billboard advertising with Blip.
Brand lift is a much-needed phenomenon for most brands, especially if they partake in any marketing campaigns, let alone advertising. That’s because not only does it contribute to sales, but to other interactions that help grow your brand. Brand lift can be achieved through a number of advertising and marketing efforts. Implementing OOH advertising is […]
Learn how to use Canva as a resource to create billboard designs that will be highly effective.
Ebook: How to Use Digital Billboards Effectively Get Attention, Drive Sales, and Make Your Marketing Dollars Work Harder If you’re new to billboard advertising, you might be wondering how to effectively run billboard campaigns and how they will fit into the rest of your marketing plan. Luckily for you, we created a whole guide on […]
