The film Focus (2015), starring Will Smith, is a masterclass in how subtle messaging—and repetition—can shape decisions without us realizing it. Smith plays Nicky, the leader of a high-stakes con crew who uses psychological manipulation to pull off elaborate heists. In one unforgettable scene, Nicky wagers $2 million that his partner (Margot Robbie) can guess […]

If you want any meaningful relationships with your target market, you’ll need to foster and maintain brand trust. It’s easier said than done – we know. But it’s not impossible to achieve. With this in mind, you should never consider this concept as an add-on or a nice-to-have. That’s because your customer base won’t buy […]

What is OOH advertising and how can it grow your business? Learn about OOH types, costs, strategy and how self-serve digital billboards make it simple.

Are digital billboards effective? 71% of viewers say yes. See the stats, benefits, and cost advantages of digital billboard advertising with Blip.

Brand lift is a much-needed phenomenon for most brands, especially if they partake in any marketing campaigns, let alone advertising. That’s because not only does it contribute to sales, but to other interactions that help grow your brand.  Brand lift can be achieved through a number of advertising and marketing efforts. Implementing OOH advertising is […]

Learn how to use Canva as a resource to create billboard designs that will be highly effective.

Ebook: How to Use Digital Billboards Effectively Get Attention, Drive Sales, and Make Your Marketing Dollars Work Harder  If you’re new to billboard advertising, you might be wondering how to effectively run billboard campaigns and how they will fit into the rest of your marketing plan. Luckily for you, we created a whole guide on […]

Get Attention, Drive Sales, and Make Your Marketing Dollars Work Harder If you run a billboard campaign without a clear vision for how it fits into the rest of your marketing plan, you’ll likely have a hard time determining whether your efforts actually generated any results.  But if you know what job your billboards are […]

It’s time to get your holiday billboard campaigns up and running! Check out our webinar recap for some tips.

Want to learn more about how a great billboard design can grab attention? Check out our recent webinar for tips and tricks.