Step 1: Know the Rules
RULE 1: KEEP IT SIMPLE
People have less than 5 seconds to see and understand your billboard design. These days with fast paced social media, it’s even less. Try 2 seconds. The best way to make sure that every driver sees your billboard is to keep it simple.
RULE 2: KEEP YOUR CONTENT UNDER THESE PARAMETERS
• 1 LOGO
• 1 IMAGE
• LESS THAN 7 WORDS
• 1 CALL-TO-ACTION
RULE 3: KEEP IT BOLD
Billboards are big but they are viewed from far away. Think of them as a small sticky-note sized piece of paper and you can’t zoom in on them or bring your eyes any closer. Fonts need to be BOLD and clear. Avoid hard to read script, serif, or handwritten fonts. Try to stick to large font sizes in sans-serif styles.
RULE 4: KNOW YOUR AUDIENCE
Say something catchy, relatable, and G rated. If you know the people in the area where you’ll be displaying your billboard, try to speak to the locals. I.E. “I get my peaches down in Georgia”
Step 2: Write A Short Headline
KAM’S KRISPY CRISPS – ORDER ONLINE NOW!
40% OFF ALL CAKES THIS WEEK ONLY – OURBAKERY.COM – JUST OFF HWY 89
TIED UP? ITSOLUTIONSKANSAS.COM
REQUIEM – OUT NOW – ON ALL PLATFORMS
MORE MUSCLE, LESS TIME IN THE GYM. – MUSCLEMANIA.COM
Step 3: Find Your Generic Sizes
GENERIC SIZES ARE SHOWN AS WIDTH X HEIGHT IN PIXEL DIMENSIONS
You can find your generic sizes in your Blip Marketplace campaign. Once you fill out all information up to the “Artwork” tab, you’ll be able to see your required sizes. Next step is to use these sizes to create artboards in Canva, a helpful (and free!) online design tool.
Step 4: Go to Canva.com and Design
Canva is a fantastic, free design tool that can help you create a billboard design in minutes. Make sure to follow the rules above while designing! Watch this video for help on avoiding common billboard design issues.
Step 5: Submit for approval
AND YOU’RE ON A BLIP BILLBOARD, BABY.
To submit your artwork for approval, simply log into the Blip Marketplace and select your campaign. Fill out all information until you reach the “Artwork” tab. Upload your designs from there and submit your campaign for approval. After your campaign and design are approved, your campaign will go live and you’ll be on a billboard, Baby!