Small businesses win by dominating their immediate geography, not chasing customers across entire metro areas. William Shakespeare wrote: “You are not for all markets.” He would’ve been a great marketer.  Successful local companies don’t compete by reaching everyone everywhere. They succeed by becoming unavoidable within their service radius.  Since placing billions in advertising across markets, […]

Small businesses drown in performance metrics and miss the marketing channels that build lasting customer relationships. Cedric Bernard has managed millions in advertising spend across both digital and traditional channels. His perspective from the agency side and now as CEO of Blip and Adkom is that for most small businesses, the easiest marketing to measure […]

Small businesses don’t need Fortune 500 budgets to dominate their local markets—they need to stop buying advertising like Silicon Valley startups. As Blip’s sales leader, Chris Farnkopf has watched thousands of small business owners pour money into Google and Facebook ads because they believe billboards cost tens of thousands of dollars. Meanwhile, the billboard sitting […]

When marketers say they can’t afford billboards, they’re solving the wrong problem “We don’t have the budget for that.” That’s the line Chris Farnkopf hears constantly. As Sales Leader at Blip, he spends every day talking to marketers who’ve already decided billboards require five- or six-figure budgets they don’t have. To reframe the entire conversation, […]

Small businesses want billboards—but the industry doesn’t know it yet. Chad Smith has sat at the exact intersection where small businesses meet billboard advertising for over a decade. As Blip’s first employee and now VP of Supply and Media Owner Success, he’s heard media owners say, “I didn’t know this kind of person would want […]

Overcoming the fear that kills two-sided marketplaces before they start “You’re gonna steal our customers.”“You’ll devalue our rates.”“You’re trying to cut us out entirely.” Chad Smith has heard every objection in the book. As VP of Supply and Media Owner Success at Blip, Chad’s entire job revolves around convincing billboard owners to share their inventory […]

The most expensive impression is the one that has to do all the work alone. If you’re solely focused on last-click attribution, you’re missing out on building the brand recognition that makes conversions cheaper and easier. With digital ad costs escalating as platforms like Facebook and Google auction off increasingly scarce “ready-to-buy” audiences, SMBs are […]

Quick Answer: The best attorney billboards combine clear messaging, strategic placement, and thoughtful design to build visibility and attract new clients. Digital platforms like Blip Billboards make it possible for law firms to launch campaigns quickly, adjust in real time, and track performance, creating cost-effective advertising strategies that deliver measurable results. Attorney billboards remain one […]

Quick Answer: Billboard advertising helps local businesses build recognition, credibility, and trust faster than most digital channels. Digital platforms like Blip Billboards make it easy and affordable to advertise locally, starting with just a few dollars per day and giving full control over timing, budget, and placement. A Georgia plumbing company once struggled to cut […]

Your Google Ads rule book doesn’t apply to billboards. Launch a campaign, wait two weeks, see no spike in website clicks, declare billboards “don’t work” for their business. Spencer Cook has watched thousands of small businesses make this mistake time and time again. As Chief Architect at Blip, Spencer built the platform that made billboards […]