How to Plan Your Next Holiday Campaign Using Billboards: A Webinar Recap The holiday season is here, and you know what that means. (Besides festive stress.) It means millions of Americans will be taking to the streets for everything from visiting family to shopping for presents and checking out awesome Christmas light displays. There’s no […]
Why Billboards Are So Expensive (and One Way They’re Affordable) If you’ve spent any amount of time cruising America’s highways and byways, you’ve seen countless billboards. Everyone eventually asks the same question: “How much does billboard advertising cost?” Then they eventually follow up with, “Must be expensive.” Advertising on billboards can be expensive, especially if […]
Webinar Recap: How to Grab Attention with Your Billboard: Design Best Practices Seeing is believing. For customers to know you exist, they need to see it – and for them to believe you could be the answer to their problem, what they see has to matter. That presents a stellar opportunity for out-of-home digital billboard […]
Webinar Recap: Google Analytics + Out-of-Home Attribution Tracking the results of an offline medium like billboards can be tricky. Check out our webinar recap to learn how to use Google Analytics to help with your out-of-home advertising attribution. To sum up a marketer’s main challenge, we can paraphrase an age-old industry quote: half of our advertising works […]
Webinar Recap: How Every Political Campaign Should Be Running Billboard Advertising Elections matter, and if you want your candidate to have the best chance of coming out on top, you need to get the word out. Check out our webinar recap to learn how to run billboard ads for your political campaign. Before long, it’ll […]
Billboard Advertising Statistics You Need to Know for 2022 We compiled 10 statistics that show how effective out-of-home advertising can be, whether you’re talking about print billboards or their digital cousins. We’ll be honest: we can tell you all about how great out-of-home (OOH) advertising is. But you’ll probably want a little more evidence than […]
Why Your B2B SaaS Company Should be Advertising on Billboards When you drive by billboards on your way to work, or to drop your kids off at school, what kind of businesses do you see? Lawyers? Check. Car dealerships? You bet. Concerts at the convention center? Definitely (especially when someone really good is playing). But […]
Have you read the online rumors about digital billboard advertising? In this blog, we will address a recent viral billboard campaign in the gaming industry, and dispel the myths surrounding advertising through Blip. Digital Billboard Advertising Myths If you’re into gaming, you’ve likely heard about the FFXIC The Final Fantasy billboards that were created. The […]
The Best Movie and TV Show Billboards Have you noticed a billboard in your favorite movie? Check out our list of the best billboards featured in movies and television. When people think of billboards, they think, “Oh, those things I see when I’m driving.” But there’s one other place you’ve seen billboards – one place […]
Top Summer Travel Stats Every Business Needs to Know Get in front of traveling customers this summer with billboards! Keep scrolling to read the latest Summer 2022 travel stats. The summer is finally here – and America’s about to take it by storm. Millions of Americans are packing suitcases, loading up SUVs, booking airline tickets, […]
