Missouri Billboards

Billboards For ANY Business

Want to get your business noticed in the heartland? Look no further than Missouri billboards with Blip! Our self-serve platform lets you create a custom ad campaign with complete control over your budget and scheduling. Get your message seen on billboards in Missouri with ease and at a price point that works for any business. Let's make your brand stand out in the Show-Me State!

Billboard Advertising Missouri Locations

How much does a billboard cost in Missouri?

How much does a billboard cost in Missouri? With Blip, advertising on digital Missouri billboards is available on any budget. You can set your daily budget and Blip will keep your campaign within that budget, while you pay per blip. The cost per blip varies on advertiser demand and when and where you choose to advertise. You can adjust your campaign budget at any time, ensuring a more flexible and efficient way to advertise your business. With Blip’s pay-per-blip advertising, you only pay for the ads displayed, making it an ideal choice for small and medium-sized businesses. How much is a billboard in Missouri? The total cost of a Blip billboard advertising campaign over a period of time is the sum of the costs of each individual blip you receive over that period of time. With Blip, Missouri businesses can now advertise on digital billboards all over the state, making it a highly attractive and cost-effective option for reaching a local audience. Here are average costs of billboards and their results:
$20 Daily Budget
$50 Daily Budget
$100 Daily Budget

Billboard advertising in Missouri has never been easier


Missouri Billboard Advertising Guide

Welcome to the ultimate guide for billboard advertising in Missouri! As a local expert in billboard advertising,we have created this guide to provide valuable information to help you create the most successful billboard campaign possible. Throughout this guide, you will find information on the local population, including specific demographic data, as well as details about popular local activities like recreation, tourism, and other attractions. In addition, you will learn about the advertising DMA, local roadways, and traffic patterns in Missouri. With this comprehensive information, you will be able to strategically design your advertisements and effectively reach your target audience. So, let's dive in and start creating a successful billboard campaign in Missouri!

Understanding Missouri's Demographics for Successful Billboard Advertising

Missouri is a diverse state with a population of around 6.1 million people. Billboard advertising is an effective way to reach a large audience, but it is important for advertisers to understand the demographics of Missouri residents to ensure their campaigns are successful. Here are some factors to consider:


According to the U.S. Census Bureau, the median age in Missouri is 39.6 years old. However, age demographics vary significantly within the state. For example, the Kansas City metro area has a younger population with a median age of 35 years old, while the St. Louis metro area has a slightly older population with a median age of 41 years old. Advertisers should consider the age range they want to target and select billboard locations that cater to that age group.


Missouri's gender distribution is almost evenly split, with slightly more females than males. According to the U.S. Census Bureau, 50.8% of Missouri residents are female and 49.2% are male. Advertisers should keep this in mind when creating billboard designs that are gender-specific.

Race and Ethnicity

Missouri is predominantly white, with around 83% of the population identifying as White non-Hispanic. Other racial and ethnic groups include Black or African American (11%), Hispanic or Latino (4%), and Asian (2%). However, these demographics can vary depending on the location of the billboard. For example, the St. Louis metro area has a larger Black or African American population compared to the Kansas City metro area. Advertisers should be aware of the racial and ethnic demographics in the area they are targeting.


Missouri's median household income is $56,000, slightly lower than the national average. However, income levels can vary depending on the region. For example, some parts of Kansas City have higher median household incomes than St. Louis. Advertisers should consider the income levels of their target audience when selecting billboard locations and creating ad content.


Missouri is home to several universities and has a higher percentage of residents with a bachelor's degree compared to the national average. According to the U.S. Census Bureau, around 29% of Missouri residents have a bachelor's degree or higher. Advertisements that appeal to educated individuals may be more effective in certain areas. In conclusion, understanding the demographics of Missouri residents is crucial for successful billboard advertising campaigns. By considering the factors above, advertisers can create targeted ads and select optimal locations to reach their target audience.

Appealing to Local Interests: Popular Activities in Missouri to Keep in Mind for Billboard Ads

Missouri is known for a variety of recreational activities, including fishing, hunting, and camping. Many residents and visitors also enjoy water sports such as boating and tubing on the state's many lakes and rivers. Advertisers should consider using imagery and language that speaks to these popular recreational activities in order to capture the attention of their target audience.

The state is also home to numerous tourist attractions, such as the Gateway Arch in St. Louis, the Silver Dollar City amusement park in Branson, and the Mark Twain Boyhood Home and Museum in Hannibal. Incorporating images or references to these popular destinations into billboard ads can help draw attention from both locals and tourists.

Other points of interest in Missouri include its many wineries and breweries, the state's rich sports history (such as the Kansas City Chiefs' recent Super Bowl victory) and its vibrant arts and culture scene.

Venues such as the Sprint Center in Kansas City, the Hollywood Casino Amphitheatre in St. Louis, and the JQH Arena in Springfield host a variety of concerts, sporting events, and other performances throughout the year. Advertisers can take advantage of these events by promoting their products or services on billboards near the venues.

Finally, outdoor enthusiasts shouldn't miss the Ozark National Forest and the Missouri Ozarks, which offer scenic beauty and opportunities for hiking, camping, and other outdoor activities. Ads that showcase the natural beauty of these areas can be especially appealing to those who love spending time in the great outdoors.

DMA(s) in Missouri

Missouri is a part of two designated market areas (DMAs) for advertising purposes:

  1. St. Louis, which covers the eastern half of the state, including the cities of St. Louis, Cape Girardeau, and Poplar Bluff. This DMA has a population of over 2.8 million people and is ranked as the 21st largest market in the country.
  2. Kansas City, which covers the western half of the state, including Kansas City itself as well as the neighboring cities of Lawrence and Topeka. This DMA has a population of over 2 million people and is ranked as the 32nd largest market in the country.

Understanding the DMA(s) you are advertising in is important because it allows you to tailor your message to the specific audience you are trying to reach. For example, if you are advertising in the St. Louis DMA, you may want to focus on the city's rich cultural history or the many local attractions that draw visitors from across the state. If you are advertising in the Kansas City DMA, you may want to highlight the area's thriving business community or its reputation as a hub for technology and innovation.

It is also important to note that each DMA is broken down into smaller geographic areas known as "zones." These zones can help you further target your advertising based on factors like demographics, income levels, and lifestyle preferences. For example, if you are advertising a luxury car in the St. Louis DMA, you may want to focus on the more affluent zones in the city to ensure that your message is reaching the right audience.

Overall, understanding the DMA(s) you are advertising in is key to creating effective outdoor advertising campaigns in Missouri. By taking the time to research your target audience and tailor your message to their specific needs and interests, you can maximize the impact of your billboard advertising and achieve the best possible results.

Major Interstates, Highways, and Roadways in Missouri for Billboard Advertising

When it comes to billboard advertising in Missouri, it's important to know which roads and highways attract the most traffic. Here are some of the major interstates, highways, and roadways in Missouri that you should consider when creating your billboard ads:

  • Interstate 70: Running from St. Louis to Kansas City, Interstate 70 is one of the busiest highways in Missouri and sees high volumes of commuter and truck traffic.
  • Interstate 44: Connecting St. Louis to Oklahoma, Interstate 44 is a major trucking route and sees a lot of long-distance traffic.
  • Interstate 55: Running from St. Louis to Mississippi, Interstate 55 sees a lot of commuter traffic between the St. Louis metropolitan area and its suburbs.
  • Highway 63: Connecting Columbia to Jefferson City and near Lake of the Ozarks, Highway 63 is one of the busiest highways in central Missouri and sees a lot of commuter and tourist traffic.
  • Highway 65: Running from Springfield to Iowa, Highway 65 is another major trucking route that sees a lot of long-distance traffic.

Keep in mind that smaller state highways and local roads can also be good targets for billboard advertising, especially if they connect to these major highways or lead to popular tourist destinations. It's also important to consider the traffic patterns on these roads, including rush hour and weekend traffic, when planning your billboard advertising campaigns.

In conclusion, billboard advertising in Missouri can be an effective way to reach a targeted demographic and increase brand awareness. It is important to consider the specific population and areas that you are targeting, as well as the local activities that draw people to different regions. Understanding the DMA and local traffic patterns can also help maximize the effectiveness of your billboard campaign. By taking these factors into consideration and tailoring your message to fit the interests of your target audience, you can create a successful billboard advertising campaign in Missouri.

Create your FREE account today