Montana Billboards

Demographics of Montana Residents

As a Montana billboard advertiser, it's important to know the demographics of the local population when creating your ad campaigns. Here are some key demographic data points to keep in mind:

• Population: As of 2021, the population of Montana is approximately 1.08 million people, with a fairly even split between males and females.
• Age: Montana has a median age of 40 years old, with the largest age demographic being 25-44 year olds. However, the state also has a growing aging population, with those over 65 expected to make up 21% of the population by 2030.
• Ethnicity: Montana's population is predominantly white, with over 89% of residents identifying as white alone. The next largest ethnic group is Native American at 6%, followed by Hispanic/Latino at 3%.
• Income: The median household income in Montana is $55,328, which is lower than the national median household income. However, the state also has a lower cost of living than many other states.
• Education: Approximately 93% of Montana residents have a high school diploma or higher, with 30% holding a bachelor's degree or higher.

Understanding these demographics can help you tailor your billboard ads to the audience you want to reach. For example, if your product or service is targeted toward older adults, you may want to focus on areas with a higher population of those over 65. Or, if your ad is aimed at a college-educated audience, you may want to consider placing your billboard near a university or college.

Keep these demographic data points in mind as you plan your billboard advertising campaigns in Montana, and be sure to use them to your advantage.

Appealing to Montana's Interests: Creating Effective Billboard Ads

If you want your billboard advertisements to be successful in Montana, it's important to tailor your ads to local interests. Montana is known for its outdoor recreation opportunities, beautiful natural scenery, and unique cultural attractions. Here are some popular activities and places to keep in mind when creating your billboard ads:

Recreation

• Hiking: Montana offers an abundance of hiking trails for all skill levels. Consider featuring a scenic photo of a popular hiking spot in your billboard ad.
• Hunting and Fishing: Hunting and fishing are two of Montana's most popular activities. If your product or service relates to these activities, be sure to incorporate imagery that showcases the beauty of Montana's wilderness.
• Skiing: During the winter months, skiing is a major draw for tourists coming to Montana. Use imagery that highlights the excitement and adventure of skiing.

Tourism

• Yellowstone National Park: Yellowstone is one of Montana's top attractions, drawing millions of visitors each year. If your business is located near the park, consider featuring Yellowstone imagery in your billboard ads.
• Glacier National Park: Glacier is another popular national park in Montana that offers stunning scenery and outdoor activity opportunities. Use imagery that captures the natural beauty of Glacier.
• Historic Sites: Montana offers a number of historic sites that appeal to tourists. Consider highlighting these sites in your billboard ads if your business is near one of them.

Points of Interest

• The Montana State Capitol: Located in Helena, the Montana State Capitol offers a beautiful example of early 20th century architecture. If your business is in Helena, featuring the State Capitol in your billboard ads can be an effective way to attract attention.
• Museum of the Rockies: Bozeman is home to the Museum of the Rockies, which boasts an impressive collection of dinosaur fossils and Native American artifacts. Consider featuring the museum in your billboard ads if your business is in the Bozeman area.

Venues and Attractions

• The Big Sky Resort: Big Sky Resort is one of Montana's premier ski resorts, offering a range of winter sports activities and amenities. Use imagery that highlights the luxurious amenities and exciting activities available at the resort.
• The Montana State Fair: The Montana State Fair is held annually in Great Falls and attracts visitors from across the state. Highlight the excitement and fun of the fair in your billboard ads if your business is located in the Great Falls area.

By tailoring your billboard ads to appeal to Montana's unique interests and attractions, you can increase the effectiveness of your advertising campaign and attract more customers to your business.

DMA(s) in Montana

Montana is a part of two DMA regions:

1. Missoula DMA: This region covers a total of 27 counties in western Montana. The largest city in this region is Missoula, which has a population of over 73,000 people. Other major cities in this region include Kalispell, Hamilton, and Stevensville. Industries in this region include healthcare, education, government, and retail.
2. Great Falls DMA: This region covers a total of 19 counties in northern Montana. The largest city in this region is Great Falls, which has a population of over 59,000 people. Other major cities in this region include Havre, Lewistown, and Shelby. Industries in this region include agriculture, mining, manufacturing, and retail.

Why understanding the DMA is important?

Understanding the DMA(s) that your billboard advertisement is targeting can help you better plan your marketing strategies. Here are some benefits of knowing details about the DMA:

• Local Insights: Knowing the demographics, lifestyles, and interests of the local audience can help you design ads that appeal to them.
• Competitive Intelligence: Understanding the market demand and trends in the region can help you create ads that stand out from the competition.
• Targeting Efficiency: With knowledge of the DMA(s) that you are targeting, you can ensure that your ads are reaching the right audience and are being displayed in the optimal locations.

DMA Advertising Opportunities in Montana

Billboard advertising is an effective way to reach a large audience in the DMA(s) located in Montana. Here are some popular billboard advertising opportunities in Montana:

• Rotary Bulletins: These billboards are placed on major highways and attract high visibility due to their size and strategic location. They offer long-term branding opportunities to businesses.
• Digital Billboards: These billboards are digital screens that can display dynamic content such as videos, animations, or images. They offer greater flexibility and creativity in designing your ads.
• Poster Panels: These billboards are placed in urban areas, shopping centers, or along busy roads. They offer short-term, high-frequency advertising opportunities to businesses.

Conclusion

Knowing the DMA(s) that you are targeting with your billboard advertisement can help you create more effective advertising campaigns that appeal to the local audience, stand out from the competition, and offer greater targeting efficiency. Make sure to research the local market insights and advertising opportunities available in the DMA(s) you are targeting in Montana.

Major Interstates, Highways, and Roadways in Montana for Billboard Advertising

Montana is known for its vast expanses of open land and picturesque views, but that same spaciousness can make it challenging for billboard advertisers to reach their target audience effectively. One way to maximize the effectiveness of your billboard ads is to choose the right location. The most crucial factor to consider is the amount of traffic passing by the billboard. In Montana, the following roadways experience the most considerable traffic, making them ideal for billboard advertising:

Interstate 90 (I-90)

I-90 is the longest highway in Montana, stretching over 500 miles. It runs eastbound and westbound across the southern portion of the state and is a major route for travelers crossing the country. As a result, billboards placed along I-90 have the potential to reach a broad audience and generate significant impressions.

Interstate 15 (I-15)

I-15 travels north and south through the center of Montana, stretching over 400 miles. It connects major cities such as Helena, Butte, and Great Falls, making it a popular route for both locals and tourists. Billboards placed along I-15 can target a diverse demographic as it attracts both commuters and holidaymakers.

US Route 93 (US 93)

US 93 spans across the western portion of Montana, from the Canadian border to Idaho. The route connects scenic destinations such as Glacier National Park and Flathead Lake, making it a popular choice for road-trippers. Billboards placed along US 93 can target tourists as well as locally based adventure and nature enthusiasts.

US Route 2 (US 2)

US 2 is one of the primary routes across the state, running eastbound and westbound, connecting towns and cities such as Kalispell, Columbia Falls, and Cut Bank. Billboards placed along US 2 can target both locals and tourists as it passes through industrial and commercial areas as well as recreational areas.

When selecting a location for your billboard, it's crucial to consider the demographics of the area to ensure that your ad resonates with your target audience. Additionally, by keeping up to date with the travel patterns of your target audience, you can anticipate an influx of visitors and make sure that your ad is in prime position to reach them.