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Welcome to the Oklahoma Billboard Advertising Guide! This guide is designed to provide you with valuable information about billboard advertising in Oklahoma. Whether you are an experienced advertiser or just starting out, this guide will provide you with the necessary tools and insights to create a successful campaign. We will cover everything from the local population and their demographics to popular activities and attractions in the area. Additionally, we will provide insights into the advertising DMA and local traffic patterns to help you make the most of your advertising campaign. So, let's get started!
As a savvy Oklahoma billboard advertiser, understanding the demographics of the local population is critical when creating an effective billboard advertising campaign. By leveraging demographic data, you can direct your campaign to the right target audience, increase your brand's visibility, and improve engagement with potential clients.
Oklahoma is a diverse state with a median age of 36 years, with 25% of its population between the ages of 18 and 34. Therefore, if you are targeting a younger audience or launching a brand or product that appeals to a younger demographic, then your billboard design should reflect those preferences.
In Oklahoma, the population ratio between male and female is almost equal, with 49% females and 51% males. Taking gender demographics into account can be essential to tailor your message appropriately to capture your targeted genders.
Oklahoma is home to a predominantly White population, which accounts for approximately 71% of the state's residents. The largest ethnic minorities are Native Americans (9.2%), African Americans (7.5%), and Hispanic or Latino (10%). As such, understanding the racial and ethnic preferences of your target audience can help ensure that your messages align with their expectations.
The median household income in Oklahoma is $54,449, with approximately 25% of its residents holding at least a bachelor's degree. For this reason, if you are promoting high-end products or services, then you should create billboard ads designed for higher earners. Similarly, if your products are affordable or aimed at a less-educated demographic, you’d need to create a message that will appeal to this audience's budget or intellectual preferences.
Oklahoma has cultural differences between its residents, which can translate into regional marketing nuances. When creating a billboard ad campaign, consider the local preferences and interests of the city or town where you want to advertise. This knowledge allows you to tailor your billboard message that resonates and appeals to the residents of those areas.
Demographic data can play an important role when launching billboard advertising campaigns in Oklahoma. By understanding the preferences and needs of the target audience, you can leverage the data to create effective billboard ad campaigns that engage and connect with them.
When it comes to advertising in Oklahoma, it's important to know what interests the local audience. By tailoring your billboard ads to the things that Oklahomans enjoy, you can increase the chances of your ad catching their eyes and making an impact. Here are some popular activities in Oklahoma to keep in mind:
Oklahoma is known for its great outdoors, with plenty of opportunities for camping, hiking, fishing, and hunting. Consider featuring images of these activities on your billboard ads, or highlighting nearby recreation areas and trails.
Oklahoma has a thriving tourism industry, with attractions like the Oklahoma City Zoo, the Philbrook Museum of Art, and the National Cowboy & Western Heritage Museum drawing in visitors from all around. If your business is located near one of these popular spots, consider featuring it on your billboard ads to attract tourists and locals alike.
Oklahoma is full of unique and interesting landmarks, like the Route 66 Museum in Clinton, the Blue Whale in Catoosa, and the Oklahoma State Capitol in Oklahoma City. Consider featuring these landmarks or other local points of interest on your billboard ads to showcase your pride in Oklahoma and connect with the local audience.
Whether it's a concert, a sporting event, or a festival, Oklahoma has plenty of venues and attractions to offer. If your business is located near one of these hot spots, consider featuring it on your billboard ads to attract people who are already in the area or planning to attend an event.
By keeping these popular activities in mind, you can create billboard ads that appeal to the interests of the local Oklahoma audience. Whether you're a small business or a large corporation, showcasing your connection to the community can go a long way in making a lasting impression.
Oklahoma is a part of two designated market areas (DMAs) - the Oklahoma City DMA and the Tulsa DMA. The Oklahoma City DMA covers 20 counties in central Oklahoma, including Oklahoma City and suburbs like Edmond and Norman. The Tulsa DMA covers 24 counties in northeast Oklahoma, including the city of Tulsa and suburbs like Broken Arrow and Owasso. Understanding the geography and demographics of each DMA is crucial for creating successful billboard advertising campaigns in Oklahoma.
The Oklahoma City DMA is home to over 1.1 million people with a median age of 34.2 years old. The population is diverse with a mix of ethnicities, including 64% White, 14% Hispanic, 9% African American, and 4% Asian. The median household income in the DMA is $63,246 per year.
When advertising in the Oklahoma City DMA, it's important to consider the city's major industries, including healthcare, energy, and aerospace. Billboards placed along major highways like I-35, I-40, and I-44, as well as in popular suburban areas, can reach a wide and diverse audience.
The Tulsa DMA is home to over 985,000 people with a median age of 36 years old. The population is predominantly White (74%) with smaller percentages of African Americans (9%), Hispanics (9%), and Native Americans (7%). The median household income in the DMA is $64,560 per year.
When advertising in the Tulsa DMA, it's important to consider the city's major industries including healthcare, education, and manufacturing. Billboards placed along major highways like I-44, Highway 75, and Highway 169 can reach a wide and diverse audience, while advertising in downtown Tulsa can specifically target professionals and business owners.
In conclusion, understanding the specifics of the DMAs in Oklahoma is crucial for effective billboard advertising campaigns. By considering the geography and demographics of each DMA, advertisers can strategically place billboards in high-traffic areas to reach their target audience. Whether it's Oklahoma City or Tulsa, knowing the major industries and consumer behaviors in each area can help advertisers create targeted and successful campaigns.
As a billboard advertiser in Oklahoma, it's important to understand the local traffic patterns to maximize the impact of your advertising. Here are some of the major interstates, highways, and roadways you should know:
While not as major as interstates or U.S. highways, state highways offer prime advertising opportunities in more rural areas.
By understanding the major interstates, highways, and roadways in Oklahoma, you can strategically plan your billboard advertising to maximize impact and reach your intended audience.