Pennsylvania Billboards

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Looking for a fun and easy way to get your message to a wide audience? Try Pennsylvania billboards through Blip! Our self-serve platform offers complete campaign control and real-time reporting for billboards in Pennsylvania, no matter how big or small your budget may be.

Billboard Advertising Pennsylvania Locations

How much does a billboard cost in Pennsylvania?

How much does a billboard cost in Pennsylvania? With Blip, you can advertise on digital Pennsylvania billboards on any budget. Simply enter your daily budget and Blip will keep your campaign within that budget, while also allowing you to adjust it at any time. The cost per blip depends on the timing and location of the advertisement as well as advertiser demand. By using Blip's pay-per-blip advertising, you only pay for the advertising you receive. The cost of a Pennsylvania billboard advertising campaign is the sum of the costs of each individual blip over the selected time period. Interested in advertising on billboards in Pennsylvania? With Blip, you can do so on any budget, while only paying for the advertising you receive. Here are average costs of billboards and their results:
$20 Daily Budget
$50 Daily Budget
$100 Daily Budget

Billboard advertising in Pennsylvania has never been easier


Pennsylvania Billboard Advertising Guide

Welcome to the ultimate guide on billboard advertising in Pennsylvania! As a local billboard advertising expert,we have created this guide to provide valuable insights and information on how to create a successful billboard advertising campaign in Pennsylvania. This guide is broken out into different sections, which cover a variety of topics that relate to billboard advertising in Pennsylvania. Whether you're looking to target a specific demographic, promote a local attraction, or simply increase brand awareness, this guide has got you covered. Read on to learn about the local population, popular activities, the advertising DMA, and local traffic patterns, all to help you create the most effective billboard campaign possible.

Understanding the Demographics of Pennsylvania Residents for Effective Billboard Advertising

When it comes to creating effective billboard ad campaigns in Pennsylvania, it's important to have a clear understanding of the demographics of the local population. This knowledge will help billboard advertisers create targeted ad campaigns that resonate with the locals and drive desired actions. So, here are some of the key demographics that Pennsylvania billboard advertisers must know:

Population Size and Growth

As of 2021, Pennsylvania's estimated population is around 13 million, with a relatively slow growth rate of 0.16%. The state has a fairly diverse population, with the majority being white (77%), followed by Black Americans (12%), Hispanic or Latino (7%), and Asian (4%).

Age, Gender, and Income

The median age of Pennsylvania residents is 40.7 years, with roughly equal numbers of males and females. The median household income is around $63,000, but this varies according to the regions and neighborhoods of the state. Some areas are very affluent, while others are economically distressed. Knowing the income levels of your target audience is important when designing a campaign that appropriately targets your audience.

Education Level

Approximately 30% of Pennsylvania residents hold a bachelor's degree or higher, while around 29% have some college education. This information is essential for creating targeted campaigns and messages because it provides insights into the type of language you should use in your billboard ads to match the education level of your audience. In other words, knowing the education level of your target audience is important for crafting your message in a way that resonates with them.

Urban vs. Rural Population

Pennsylvania is a mix of urban and rural areas, with 80% of the population residing in urban areas while the remaining 20% lives in rural areas. This information is crucial to Pennsylvania billboard advertisers that plan to deploy campaigns to specific urban or rural areas. Understanding the makeup of an area can help advertisers determine whether a message needs to be localized or generalized.


In conclusion, knowing the demographics of Pennsylvania residents is crucial for creating effective billboard ad campaigns. Understanding these demographics will guide you in crafting targeted ads and messages that resonate well with your audience. Remember, billboard ads are a powerful marketing tool, and understanding your audience can make the difference between a successful or failed campaign.

Pennsylvania is a state that offers a wide range of activities and attractions for residents and visitors alike.

When creating billboard advertisements in Pennsylvania, it's important to consider the local audience's interests and tailor the ads accordingly. Recreation is a popular pastime in Pennsylvania, with hiking, biking, fishing, and hunting being common outdoor activities. Billboards that showcase scenic locations, such as state parks or trails, may be particularly effective in attracting outdoor enthusiasts. Tourism is also a major industry in Pennsylvania, with popular destinations including Hershey Park, the Pennsylvania Dutch Country, and Gettysburg National Military Park. Billboards that promote these attractions may be effective in targeting tourists and out-of-town visitors. Points of interest, such as historical sites or iconic landmarks, are also worth considering. For example, Philadelphia's Liberty Bell or Pittsburgh's Duquesne Incline are well-known and recognizable landmarks that can be used to capture the attention of both locals and tourists. Venues and attractions, such as sports stadiums or museums, are also popular in Pennsylvania. Billboards that promote events or exhibits at these locations may be effective in attracting visitors. Overall, when creating billboard advertisements in Pennsylvania, it's important to keep in mind the local audience's interests and tailor the ads accordingly. By showcasing popular activities, attractions, and landmarks, billboard advertisers can effectively capture the attention of both locals and visitors alike.

DMA(s) in Pennsylvania

Pennsylvania is home to two designated market areas (DMAs): Philadelphia and Pittsburgh. DMAs are geographic regions that represent specific television markets. In the case of Philadelphia and Pittsburgh, the DMAs include the surrounding counties and cities that receive the majority of their television programming from those metropolitan areas.

Knowing which DMA your billboard advertisement will be displayed in is important for targeting your audience effectively. For example, if your target audience is located in the Pittsburgh DMA, it would not make sense to advertise on billboards in the Philadelphia DMA.

The Philadelphia DMA is the fourth largest in the United States, including portions of Pennsylvania, New Jersey, and Delaware. It covers 6,000 square miles and has a population of over 6 million people. The Pittsburgh DMA, on the other hand, covers 10 counties in western Pennsylvania and has a population of approximately 2.3 million people.

Understanding the demographics of each DMA can also help you create effective billboard advertisements. For instance, the Philadelphia DMA has a diverse population with a median age of 38.3 years and a median household income of $62,779. The Pittsburgh DMA, on the other hand, has a slightly older median age of 42.5 years and a slightly lower median household income of $58,799.

Overall, understanding the specifics of the DMAs in Pennsylvania can help you make informed decisions about where to advertise your billboard and how to design your ad to effectively reach your target audience.

Traffic on Major Interstates, Highways, and Roadways in Pennsylvania for Billboard Advertisers

As a billboard advertiser in Pennsylvania, it's important to be aware of the major interstates, highways, and roadways where your advertisements will get the most visibility. Timing is also important so you can reach your target audience when they are most likely to see your message. Here are some of the most heavily trafficked routes in the state:

  • Interstate 76 (Pennsylvania Turnpike): This toll road stretches over 350 miles across the state, connecting major cities like Philadelphia, Pittsburgh, and Harrisburg.
  • Interstate 70: Running east-west across the state, this route connects Pittsburgh and Washington, Pennsylvania, with cities in Maryland and West Virginia.
  • Interstate 81: The 855-mile highway starts in Tennessee and ends in upstate New York, passing through Pennsylvania, Maryland, Virginia, and West Virginia along the way.
  • U.S. Route 30: This highway stretches across the entire state, passing through major cities like Lancaster, York, Gettysburg, Chambersburg, and Pittsburgh. It's a popular route among tourists.
  • U.S. Route 22: Running east-west, this highway connects Pittsburgh and Harrisburg. It also passes through smaller towns like Altoona and Lewistown.
  • U.S. Route 1: Stretching from Maine to Florida, this highway passes through Pennsylvania's southeastern corner, including the city of Philadelphia. This route is heavily congested during rush hour.
  • State Route 322: This highway runs east-west, connecting Harrisburg and State College. It's a popular route among college students and football fans during the fall.
  • State Route 43 (Mon-Fayette Expressway): This toll road connects Pittsburgh to West Virginia, passing through small towns like Monongahela and Uniontown.

It's also worth noting that Pennsylvania has a number of scenic byways and drives that can be popular among tourists during certain times of the year. These include the Lincoln Highway (U.S. Route 30), the Great Lakes Seaway Trail (State Route 5), and the Pennsylvania Wilds Route 6 Tourist Association (U.S. Route 6).

By understanding which interstates, highways, and roadways have the highest traffic volume, billboard advertisers can strategically place their ads for maximum exposure. Keep these routes in mind when planning your next advertising campaign.

In conclusion, billboard advertising in Pennsylvania can be a powerful tool for local businesses looking to increase visibility and attract new customers. By understanding the local population and their interests, as well as the advertising DMA and traffic patterns, advertisers can create effective campaigns that drive results. Remember to keep your message clear and concise, use eye-catching visuals and messaging, and make sure your billboard is strategically placed to reach the right audience. With these tips and insights, you can create a successful billboard campaign that helps your business thrive in the local market.

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