Illinois Billboards

Billboards For ANY Business

Looking to get your message seen by a larger audience? Look no further than Blip's Illinois billboards! With complete campaign control, real-time reporting, and customizable budgets, Blip makes it easy to get your message out on billboards in Illinois. So why wait? Start reaching your audience today with Blip!

Billboard Advertising Illinois Locations

How much does a billboard cost in Illinois?

How much does a billboard cost in Illinois? With Blip, you can advertise on digital billboards in Illinois on any budget. Blip's self-serve billboard advertising platform provides an easy way to enter your daily budget and automatically keep your campaign within that budget. You can adjust your campaign budget at any time. The cost per blip on the digital billboards in Illinois with Blip depends on when and where you choose to advertise and advertiser demand. Illinois billboards are a great way to reach potential customers and Blip's pay-per-blip advertising model ensures you only pay for the advertising you receive. How much is a billboard in Illinois? The total cost of a Blip billboard advertising campaign over a period of time is the sum of the costs of each of the individual blips you receive over that period of time. Try Blip today and see how you can reach potential customers with digital billboards in Illinois. Here are average costs of billboards and their results:
$20 Daily Budget
$50 Daily Budget
$100 Daily Budget

Billboard advertising in Illinois has never been easier


Illinois Billboard Advertising Guide

Welcome to the ultimate guide to billboard advertising in Illinois! As a local advertising expert,we have gathered valuable information about the local population's demographics, popular activities such as recreation, tourism and attractions, and the advertising DMA. Additionally,we have researched local roads and traffic patterns to help you create the most successful billboard campaign possible. Whether you're a local business or a national brand, this guide will provide you with all the necessary information to succeed in your outdoor advertising endeavors in Illinois.

Demographics of Illinois Residents for Billboard Advertising

When it comes to creating effective billboard advertising campaigns, having an understanding of the demographics of the local population can be crucial. Here are some key demographic factors that Illinois billboard advertisers should keep in mind:


  • Illinois is the sixth-most populous state in the United States, with a population of approximately 12.7 million people.
  • The state's largest cities include Chicago, Aurora, Rockford, and Joliet.
  • Illinois is home to a diverse population, with its largest ethnic groups being White (62.3%), Black or African American (14.3%), and Hispanic or Latino (17.4%).


  • The median age in Illinois is 38.7 years old.
  • Approximately 23% of the state's population is under the age of 18, while about 15% is 65 or older.
  • The largest age group in Illinois is 25-44 years old, making up about 28% of the population.


  • The median household income in Illinois is $69,187.
  • Approximately 11% of the state's population lives below the poverty line.
  • Chicago has a higher cost of living than the national average, while smaller cities in Illinois tend to have a lower cost of living.


  • Approximately 35% of Illinois residents hold a bachelor's degree or higher.
  • The state has several prestigious universities, including Northwestern University, the University of Chicago, and the University of Illinois at Urbana-Champaign.
  • Chicago has a high concentration of colleges and universities, making it a hub for higher education in the Midwest.


  • Illinois residents are diverse in their interests and lifestyles, with many enjoying sports, music, and the arts.
  • Chicago has a thriving food and beverage scene, with many restaurants and bars offering unique experiences.
  • Outdoor activities are popular in Illinois, including hiking, biking, fishing, and boating.

By considering the demographics of Illinois residents, billboard advertisers can create targeted and effective advertising campaigns that resonate with their target audience.

Popular Activities in Illinois for Billboard Advertisers to Consider

When it comes to billboard advertising in Illinois, it's important to tailor your advertisements to appeal to the interests of the local audience. One way to do this is by highlighting popular activities and points of interest in the state. Here are a few suggestions for activities and attractions that billboard advertisers should keep in mind:

  • Recreation: With its many lakes, parks, and forests, Illinois is a popular destination for outdoor recreation. Consider using images of hiking trails, boating on the lake, or fishing to appeal to outdoor enthusiasts in your billboard ads.
  • Tourism: Illinois is home to a variety of tourist destinations that can attract visitors from across the country. Some popular spots include the Willis Tower in Chicago, the Abraham Lincoln Presidential Library and Museum in Springfield, and the Cahokia Mounds State Historic Site near Collinsville. Use images or slogans that showcase these iconic locations to attract tourists and visitors.
  • Points of interest: In addition to its many tourist attractions, Illinois has a variety of other unique points of interest that can appeal to locals and visitors alike. Consider highlighting the state's historic architecture or famous landmarks, such as the Chicago Water Tower or the Lincoln Home National Historic Site.
  • Venues: Illinois is also home to a number of well-known venues for live events, such as the United Center in Chicago or the Ravinia Festival in Highland Park. If your advertisement is promoting an event or performance, consider featuring images of the venue or including the venue name prominently in your ad.
  • Attractions: Lastly, Illinois is known for its many other unique attractions, such as the Navy Pier in Chicago or the Starved Rock State Park near Utica. Use images or slogans that highlight these interesting and unusual attractions to grab the attention of passersby.

By using images and slogans that tap into these popular activities and attractions, billboard advertisers in Illinois can create ads that resonate with their target audience and help to drive traffic and sales.

Understanding the DMA(s) of Illinois

For successful billboard advertising in Illinois, it's crucial to understand the DMA(s) the state is a part of. A DMA, or Designated Market Area, is a geographic region where television and radio stations broadcast their signals to the surrounding population.

Illinois is part of two major DMAs: Chicago and St. Louis.

The Chicago DMA

The Chicago DMA covers the majority of Illinois, including the northern, eastern, and central regions of the state. This DMA includes the following counties:

  • Cook County
  • DeKalb County
  • DuPage County
  • Grundy County
  • Kane County
  • Kankakee County
  • Kendall County
  • Lake County
  • McHenry County
  • Will County

With a population of over 9 million people, the Chicago DMA is one of the largest in the United States and offers advertisers access to a diverse and robust audience.

The St. Louis DMA

The St. Louis DMA covers the southwestern region of Illinois, including the following counties:

  • Bond County
  • Calhoun County
  • Clinton County
  • Jersey County
  • Madison County
  • Monroe County
  • Randolph County
  • St. Clair County
  • Washington County

While smaller in size than the Chicago DMA, the St. Louis DMA still has a sizable population of over 2 million people. Advertisers targeting the southwestern Illinois region can benefit from the area's strong agricultural, manufacturing, and healthcare industries.

Considerations for Advertisers

When planning a billboard advertising campaign in Illinois, it's essential to consider which DMA(s) your target audience resides in and what messaging will resonate most with them. For example, the demographics and interests of those living in the Chicago DMA may differ significantly from those living in the St. Louis DMA.

Additionally, each DMA has unique traffic patterns and commuter habits that should be factored into your billboard location strategy. For example, billboards placed on major highways in the Chicago DMA may have high traffic volume during commuter hours, while billboards placed near popular tourist destinations in the St. Louis DMA may see increased traffic during the summer months.

By understanding the DMAs within Illinois and tailoring your billboard advertising strategy accordingly, you can maximize the effectiveness of your campaign and reach your desired audience more efficiently.

Major Interstates, Highways, and Roadways for Billboard Advertising in Illinois

When it comes to billboard advertising in Illinois, knowing the major interstates, highways, and roadways is crucial for success. Here are some of the most important routes to consider:

Interstate 55

Interstate 55 runs from Chicago to St. Louis and passes through several major Illinois cities, including Bloomington-Normal, Springfield, and Joliet. This route is popular with travelers and commuters alike, making it a prime location for billboard advertising.

Interstate 57

Interstate 57 runs from Chicago to Marion and passes through several Illinois cities, including Champaign-Urbana, Effingham, and Mattoon. This route is popular with travelers and truckers, making it a great option for businesses looking to reach a wider audience.

Interstate 80

Interstate 80 runs from the Quad Cities to Gary, Indiana and passes through several Illinois cities, including Joliet, Ottawa, and Princeton. This route is popular with both commuters and long-distance travelers, making it a good choice for businesses looking to reach a diverse audience.

Interstate 90

Interstate 90 runs from Rockford to the Indiana border and passes through several Illinois cities, including Elgin, Schaumburg, and Chicago. This route is heavily traveled by commuters and tourists, making it an ideal location for billboard advertising.

US Route 45

US Route 45 runs from the Wisconsin border to the Kentucky border and passes through several Illinois cities, including Antioch, Grayslake, and Effingham. This route is popular with travelers and locals alike, making it a great option for businesses looking to reach a broad audience.

US Route 52

US Route 52 runs from Joliet to Savanna and passes through several Illinois cities, including Morris, Dixon, and Amboy. This route is popular with both commuters and travelers, making it a good choice for businesses looking to reach a diverse audience.

When planning your billboard advertising campaign in Illinois, consider these major interstates, highways, and roadways to maximize the potential reach of your ads.

In conclusion, effective billboard advertising in Illinois requires a comprehensive understanding of the local population, popular local activities, advertising DMA, as well as local roads and traffic patterns. By taking the time to research and analyze these factors, billboard advertisers in Illinois can create campaigns that resonate with their target audience and drive results. With the right approach, billboard advertising in Illinois can be a powerful tool for reaching consumers and promoting brands, products, and services. Remember to continually evaluate the effectiveness of your campaigns and make adjustments as needed to ensure continued success.

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