Idaho Billboards

Self-serve, on Any Budget

Get ready to make a big impression in the Gem State with Blip's Idaho billboards. Whether you're a small business or a big brand, you can easily launch your campaign and reach your target audience with our self-serve platform. Take advantage of the benefits of advertising on billboards in Idaho with Blip – complete campaign control, any budget, and greater reach.

Billboard Advertising Idaho Locations

How much does a billboard cost in Idaho?

How much does a billboard cost in Idaho? With Blip, the cost of billboard advertising in Idaho is entirely up to you. Blip offers pay-per-blip advertising, so you only pay for the advertising you receive. The cost per blip depends on when and where you choose to advertise and advertiser demand. Whether you're a small business or a large corporation, you can advertise on digital billboards on any budget. When building your Idaho billboards advertising campaign with Blip, one step in the campaign creation process prompts you to enter your daily budget, and you can adjust your campaign budget at any time. The total cost of your billboards in Idaho campaign is the sum of the costs of each of the individual blips you receive over a period of time. How much is a billboard in Idaho? Contact Blip for a personalized quote and start reaching your target audience today. Here are average costs of billboards and their results:
$20 Daily Budget
$50 Daily Budget
$100 Daily Budget

Billboard advertising in Idaho has never been easier


Idaho Billboard Advertising Guide

Welcome to the ultimate guide to billboard advertising in Idaho! As a local expert in the field,we have created this guide to help you navigate the ins and outs of advertising on billboards in this beautiful state. In the following sections, you will find valuable information about the local population, including specific demographic data that will allow you to tailor your advertising campaign to your target audience. You will also learn about popular local activities, such as recreation, tourism, and other attractions, and how they can impact the success of your campaign. Additionally,we provide information about the advertising DMA, as well as details about local roads and traffic patterns—all to help you create the most successful billboard advertising campaign possible. So, let's get started!

Demographics of Idaho Residents for Billboard Advertisers

When it comes to creating an effective billboard advertisement in Idaho, understanding the demographics of the local population can be critical. Here are some key demographic insights that can influence your billboard campaign strategy:

  • Population: Idaho has a population of approximately 1.8 million people, with the largest cities being Boise, Meridian, and Nampa.
  • Age: The median age in Idaho is 36 years old, and over a quarter of the population is under the age of 18. This means that billboard advertisements targeting families or young adults could be particularly effective.
  • Income: The median household income in Idaho is $60,999, which is slightly lower than the national average. However, Idaho has a lower cost of living than many other states, which could make it an attractive location for cost-conscious consumers.
  • Ethnicity: Idaho's population is predominantly white, with over 89% identifying as Caucasian. However, the state has seen significant growth in its Hispanic population in recent years, which could represent a lucrative demographic to target with Spanish-language billboard advertisements.
  • Education: Approximately 93% of Idaho residents have a high school diploma or higher, while 28% have a bachelor's degree or higher. This suggests that billboard advertisements with more sophisticated messaging may resonate well with Idaho residents.

By taking these demographic factors into account, you can create a more targeted and effective billboard advertisement campaign that resonates with your Idaho audience.

Appealing to Local Interests with Billboard Advertising in Idaho

Idaho is known for its amazing outdoor recreation, historical landmarks, and tourist attractions. When creating billboard ads for Idaho audiences, it is essential to keep these local interests in mind. Here are some of the most popular activities and attractions in Idaho that billboard advertisers can incorporate in their ads to appeal to the local audience:


Idaho offers an abundance of recreational activities that are popular among locals and tourists alike. From skiing and snowboarding in the winter to hiking, fishing, and rafting in the summer, outdoor recreation is a major draw for Idaho visitors and residents. Advertisers can incorporate images of people enjoying these activities in their billboard ads to capture the attention of the local audience.


Idaho is home to several popular tourist destinations, including Yellowstone National Park, Craters of the Moon National Monument, and Silverwood Theme Park. Advertisers can use images or logos of these attractions in their ads to appeal to the local audience and promote tourism in the state.

Points of Interest

Idaho is also home to several historical landmarks and unique points of interest. These include the Idaho State Capitol Building, Treefort Music Fest, and the World Center for Birds of Prey. Advertisers can incorporate images of these landmarks in their billboard ads to attract the attention of locals and tourists alike.


Idaho has several popular sports and music venues, including Albertsons Stadium and the Taco Bell Arena. Advertisers can use images of these venues in their billboard ads to promote upcoming events and attract attendees.


Idaho is also known for its unique attractions, such as the Potato Museum, Snake River Canyon, and the Bruneau Sand Dunes. Advertisers can incorporate images of these attractions in their billboard ads to promote tourism and appeal to the local audience.

Overall, when creating billboard ads for Idaho audiences, it is important to keep these popular activities and attractions in mind to appeal to the local interests. By incorporating images and logos of these landmarks and events, advertisers can create more engaging and effective ads that resonate with the local audience.

DMA(s) Idaho is Part Of

Idaho is part of two designated market areas (DMAs): Boise and Spokane.

Boise DMA

The Boise DMA covers a large portion of southern Idaho, including cities such as Boise, Nampa, Meridian, Caldwell, and Mountain Home. According to Nielsen ratings, the Boise DMA ranks as the 101st largest market in the country.

When advertising in the Boise DMA, it is important to consider the demographics of the area. Boise is the fastest growing city in the state, with a population of over 700,000 in the metro area. The greatest concentration of residents falls within the 18 to 54 age range, which can be an important factor when considering the target audience for a campaign. Additionally, Boise has a high number of outdoor enthusiasts, including hikers, bikers, and skiers. Advertisers may wish to consider incorporating this aspect into their campaigns.

Spokane DMA

While the Spokane DMA is primarily located in neighboring Washington state, it also covers a portion of northern Idaho, including Coeur d'Alene and Post Falls. The Spokane DMA ranks as the 74th largest market in the country.

When advertising in the Spokane DMA, it is important to consider the unique demographics of the area. Spokane has a diverse population, with a greater number of senior citizens and families. The city also has a strong arts and culture scene, which may be an aspect to incorporate into a campaign. Additionally, the Spokane DMA has a strong presence of technology and healthcare companies, which may also be important factors to consider when targeting a specific audience.


When advertising in Idaho, understanding the DMAs is an important factor to consider. The Boise DMA is primarily composed of outdoor enthusiasts and people within the 18 to 54 age range, while the Spokane DMA has a diverse population, including senior citizens and families, as well as a strong presence in technology and healthcare industries. By considering the unique demographics of each DMA, advertisers can create campaigns that effectively target their desired audience.

Key Roadways for Billboard Advertising in Idaho

As an Idaho billboard advertiser, it's important to consider local traffic patterns when deciding where and when to advertise. Knowing which interstates, highways, and roadways are most heavily traveled can help you strategically place your billboard where it will be seen by the highest number of potential customers.


Idaho has two major interstates: I-84 and I-90. I-84 runs east to west, connecting Boise to cities such as Twin Falls, Pocatello, and Idaho Falls. I-90 runs through the northern part of the state, connecting Coeur d'Alene to cities such as Missoula and Spokane. If your business targets travelers on these routes, consider placing a billboard along one of these interstates.


Highway 95 is a major north to south route in Idaho, running from the Canadian border to the Nevada border. Other important highways for billboard advertising include Highway 55, which runs from Boise to McCall, and Highway 21, which is a scenic route that runs from Boise to Stanley. If your business targets local drivers, consider placing a billboard along one of these highways.


Local roadways can also be profitable for billboard advertising. Main Street in downtown Boise, for example, sees heavy foot and vehicle traffic. Other local roadways that are popular for billboard advertising include Fairview Avenue, Overland Road, and Chinden Boulevard. Keep these local routes in mind when planning your billboard advertising strategy.

By considering local traffic patterns and strategically placing your billboard along heavily-traveled routes, you can maximize the effectiveness of your Idaho billboard campaign. Keep these key roadways in mind when creating your billboard ads and your efforts are more likely to pay off.

In conclusion, billboard advertising can be a highly effective way to reach a wide audience in Idaho. By understanding the local population and their interests, as well as the unique opportunities and challenges of the advertising DMA and local roads and traffic patterns, advertisers can create campaigns that resonate with their target audience. Whether promoting a local business, a tourism destination, or a community event, billboard advertising can help get the message out to the right people at the right time. With careful planning, creative design, and strategic placement, billboard advertising can be a valuable tool for any Idaho business or organization looking to reach new customers and build brand awareness.

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