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Welcome to the ultimate guide to billboard advertising in Arizona! If you're looking to create a successful billboard advertising campaign in this state, this guide will provide you with all the information you need. We've broken down the guide into different sections that cover various topics relating to billboard advertising in Arizona, such as the local population's demographic information, popular local activities, and information about the advertising DMA. We've also included information about local roads and traffic patterns, all designed to help you create the most effective and impactful billboard campaign. So whether you're a local business owner or a national brand, this guide will equip you with the knowledge and insights you need to make the most of your billboard advertising in Arizona.
When it comes to billboard advertising in Arizona, it is crucial to have a solid understanding of the demographics of the local population. Knowing who your audience is can help you tailor your messaging and create campaigns that resonate with residents. Here are some key demographic factors to keep in mind:
Arizona is the sixth-largest state in the country in terms of land area, but it is only the 14th most populous state. As of 2020, the estimated population of Arizona is around 7.4 million people. The state has been experiencing steady population growth over the past decade, which can be attributed to a variety of factors, including a strong job market and a desirable climate.
The median age in Arizona is 38 years old, which is slightly younger than the national median age of 38.5 years. The state has a relatively high percentage of residents who are under the age of 18, with around 23% of the population falling into this age range. This can be an important consideration for advertisers who are targeting families or children.
Arizona has a diverse population that is made up of various races and ethnicities. The largest ethnic group in the state is non-Hispanic White, followed by Hispanic or Latino, and then Black or African American. About 5% of the population is made up of American Indian or Alaska Native residents, which is higher than the national average.
The median household income in Arizona is around $62,000, which is slightly lower than the national median of $68,703. However, the cost of living in Arizona is generally lower than in many other states, which can make it an attractive place to live for those looking for a lower cost of living.
Arizona has a relatively high percentage of residents who have obtained a high school diploma or equivalent, with around 87% of the population falling into this category. However, the state has a lower-than-average percentage of residents who have obtained a bachelor's degree or higher.
By taking these demographic factors into account, you can create billboard campaigns that speak directly to the audience you are trying to reach. Whether you are targeting families with children, affluent residents, or a specific ethnic group, understanding the demographics of Arizona can help you craft messaging that resonates with your target audience.
When designing billboard advertisements in Arizona, it is important to keep in mind the interests of the local audience. Some of the most popular activities in Arizona include:
By incorporating these local interests into billboard advertisements, businesses and organizations can better connect with the Arizona community and encourage them to take action. Whether promoting an upcoming event, advertising a local attraction, or simply highlighting the unique features of a business, keeping local interests in mind is a key component of successful billboard advertising in Arizona.
Arizona is a part of two designated market areas (DMAs) for billboard advertising purposes: Phoenix (DMA rank #11) and Tucson (DMA rank #68). These DMAs cover most of the state's population, with Phoenix DMA covering over 4.5 million people and Tucson DMA covering over 1 million people.
The Phoenix DMA covers Maricopa, Pinal, Gila, and part of Yavapai County, while the Tucson DMA covers Pima, Santa Cruz, Cochise, Graham, and Greenlee County. Both DMAs are part of the Western United States region, which includes California, Nevada, Alaska, Hawaii, Montana, Idaho, Wyoming, Oregon, Washington, Utah, and Colorado. This makes it a perfect location for businesses that operate in these neighboring regions.
Phoenix DMA is the largest in Arizona and is one of the fastest-growing DMAs in the US, making it an ideal advertising market for businesses that target younger audiences, both in age and mindset, and those in the tourism, healthcare, education, and technology sectors.
Tucson DMA, on the other hand, has a diverse population with a large Hispanic and Latino demographic, making it an excellent advertising market for businesses that aim to communicate with this audience segment. The market is also suitable for companies in the government, military, education, and healthcare sectors.
Both DMAs have busy highways and commuter routes that present great opportunities for billboard advertising. Phoenix DMA has major roads like I-10, I-17, SR-51, US-60, and Loop-101, while Tucson DMA has highways like I-10, I-19, and Route-77, making them valuable locations for outdoor advertising.
It's also worth noting that both DMAs have unique microclimates and weather patterns. Phoenix DMA being located in the Sonoran desert experiences extreme heat in summers and pleasantly mild temperatures during the winter. In contrast, Tucson DMA experiences a semi-arid climate with peak temperatures in summer and mild winters. Advertisers should consider these weather patterns when choosing a location to ensure that their message matches the prevailing climate in that area.
Arizona has a vast network of roads, interstates, and highways that can make or break a billboard ad campaign. Here are some of the major roadways to know:
Running east-west across the southern United States, I-10 is a major artery for travelers crossing Arizona. Beginning at the California border and spanning over 360 miles across the state, I-10 has the highest traffic volume of all Arizona freeways. Billboards along I-10 between Phoenix and Tucson are particularly desirable for advertisers, as these cities have a combined population of over 5 million people.
The Loop 101, also known as SR-101, is a beltway that circles the Phoenix metropolitan area. With over 50 miles of highway and multiple entry and exit points, this road offers advertisers ample opportunities to reach their target audience. Advertisers should consider placing billboards near popular attractions like Westgate Entertainment District or the Talking Stick Resort Arena.
I-17 is a north-south freeway that runs from north Phoenix to Flagstaff. This heavily-traveled roadway offers advertisers a chance to target a variety of audiences, including college students attending Northern Arizona University and tourists visiting popular destinations like Sedona and the Grand Canyon.
Running east-west across the southern part of the state, US-60 covers 369 miles. This road offers advertisers the chance to reach diverse audiences, from the young crowd in Tempe and Mesa to the retirees in Apache Junction and Globe.
Other notable roads that Arizona billboard advertisers should consider include:
By knowing the major roadways in Arizona, billboard advertisers can strategically place their ads to reach their target audience and maximize their campaign's impact.