Kentucky Billboards

Billboards For ANY Business

Get your message seen by everyone in the Bluegrass state with Kentucky billboards from Blip. Our self-serve platform makes it easy to advertise on billboards in Kentucky, no matter your budget. Take control of your campaign and see real-time results with Blip's complete campaign control and reporting.

Billboard Advertising Kentucky Locations

How much does a billboard cost in Kentucky?

How much does a billboard cost in Kentucky? With Blip, the cost of billboard advertising is flexible, no matter the budget. From daily budget to the number of blips, Blip has you covered. The pay-per-blip advertising system ensures you only pay for the advertising you receive, with costs depending on when and where you advertise and advertiser demand. So, how much is a billboard in Kentucky? The answer depends on your daily budget and the number of blips you want your campaign to run. Kentucky billboards are accessible to any business, big or small, with Blip's easy-to-use online platform, no matter what your budget is. Sign up today and start promoting your business with targeted and cost-effective billboards in Kentucky. Here are average costs of billboards and their results:
$20 Daily Budget
$50 Daily Budget
$100 Daily Budget

Billboard advertising in Kentucky has never been easier


Kentucky Billboard Advertising Guide

Welcome to the ultimate guide about billboard advertising in Kentucky! As a local billboard advertising expert,we have carefully curated this guide to provide you with valuable insights and information that can help you create a successful advertising campaign. Whether you are looking to target a specific demographic, promote a popular local attraction, or simply get your message out to as many people as possible, this guide has got you covered. We'll cover everything from the local population and their interests to the advertising DMA and traffic patterns to help you make informed decisions and create the most effective billboard advertising campaign possible. So sit back, relax, and get ready to take your advertising game to the next level!

Demographics of Kentucky Residents to Consider When Creating Billboard Ads

As a Kentucky billboard advertiser, it is important to understand the demographics of the local population to build an effective advertising campaign. Here are some key demographic factors to consider:


Kentucky has a slightly older population compared to the national average, with a median age of 38.6 years compared to 38.1 years nationally. This means that advertising messages geared towards older adults may be more successful for businesses in Kentucky.


Kentucky's population is split almost evenly between males and females, with females making up just slightly over 50% of the population. Advertisements should be tailored to appeal to both genders in order to reach the widest possible audience.


The median household income in Kentucky is $50,247, which is below the national average but still offers opportunities for businesses to reach consumers who may have disposable income for discretionary spending. Billboard advertisements that target lower and middle-income earners may perform well in Kentucky.

Race and Ethnicity

Kentucky has a predominantly White population, with nearly 88% identifying as White alone. However, there are sizeable African American and Hispanic communities in the state. Advertisers need to be sensitive to these different communities and consider tailoring their messages accordingly.


Approximately 23% of Kentucky's population has a bachelor's degree or higher, which is slightly below the national average. This means that advertisements that rely on complex language or academic jargon may not perform as well in Kentucky as they would in other states with a more educated population.

Overall, understanding the demographics of Kentucky's population is crucial for building a successful billboard advertising campaign that resonates with the state's residents. By taking into account these key demographic factors, advertisers can create content that is more likely to connect with their intended audience.

Appealing to Kentucky's Interests: Popular Activities to Keep in Mind for Your Billboard Ads

When creating billboard ads in Kentucky, it's important to keep in mind the popular activities and interests of the local audience. By making an effort to tailor your ads to these interests, you can increase the likelihood that people will pay attention to and engage with your message.

Recreation Opportunities

Kentucky is known for its beautiful outdoor spaces, so ads that promote outdoor activities like hiking, camping, hunting, and fishing are likely to grab people's attention. Consider featuring images of scenic vistas or people enjoying these activities to make your ads more visually compelling.

Tourism and Points of Interest

Kentucky is home to a number of famous landmarks and tourist attractions, such as Mammoth Cave, Churchill Downs, and the Kentucky Bourbon Trail. Ads that highlight these destinations can be effective, especially if they tap into any local pride or sense of identity.

Music and Entertainment Venues

From country music to bluegrass to rock, Kentucky has a rich musical history and a thriving entertainment scene. Ads that promote concerts, festivals, or other events at local venues like the Kentucky Opera or the KFC Yum! Center can be effective at capturing the attention of music fans.

Local Restaurants and Dining Experiences

Many Kentuckians take pride in their state's cuisine, which includes specialties like barbecue, bourbon, and fried chicken. Ads that highlight local restaurants or unique dining experiences, like a bourbon-themed dinner cruise, can be a hit with foodies and culinary enthusiasts.

Sports Teams and Events

Whether it's basketball, football, or racing, sports are an important part of the Kentucky identity. Advertisements that promote local teams or events, such as the Kentucky Derby or the Louisville Bats, can generate excitement and interest among sports fans.

DMA(s) in Kentucky: What Advertisers Need to Know

Kentucky is a part of two Designated Market Areas (DMAs) for television, which are the Louisville and Lexington DMAs. The Louisville DMA covers 55 counties in Kentucky and southern Indiana, while the Lexington DMA covers 67 counties in Kentucky and four counties in West Virginia. It's important for billboard advertisers to know which DMA their target audience belongs to, as this information can help them create more effective outdoor advertising campaigns.

Understanding DMAs

A DMA is a geographic area that represents specific television markets in the United States. DMAs are defined by the Nielsen Company, which calculates television ratings and shares for each area. The DMA is based on where people can get their TV broadcast signal from, rather than state or county lines. Each DMA has its own set of TV stations and programming, which can differ from neighboring DMAs.

The Advantages of Knowing Your DMA

Knowing which DMA your target audience belongs to can help you create better-informed billboard advertising strategies. For example, if your product or service is more popular in Kentucky than it is in Indiana or West Virginia, it may be better for you to focus your advertising on the Louisville or Lexington DMAs. By doing so, you can save money on advertising costs and still reach the audience that's most likely to respond to your message.

Reaching Your Target Audience

Reaching your target audience is key to any successful advertising campaign. When you know which DMA your audience belongs to, you can tailor your message to fit their preferences and interests. For example, if you're advertising a new restaurant in downtown Louisville, you may want to use images of local landmarks in your billboard design. Or, if you're promoting a new product that has been trending in the Lexington area, you may want to include a statement in your ad that connects with people in that area.


Overall, understanding the DMAs in Kentucky is essential for any billboard advertising campaign in the state. It can help you save money on advertising costs and reach your target audience more effectively. Be sure to take time to research the DMA that your audience belongs to before creating your billboard design and messaging. Doing so will help increase the chances of your outdoor advertising campaign being successful in Kentucky.

Major Interstates, Highways, and Roadways in Kentucky for Billboard Advertising

When creating a billboard ad, it's important to consider the location and traffic in the area to ensure maximum exposure. Here are some of the major interstates, highways, and roadways in Kentucky that you should know about:

  • I-75: This interstate runs from north to south, connecting Cincinnati, Ohio to Knoxville, Tennessee. It passes through Lexington, Richmond, and London, making it an excellent option for advertisers looking to target those areas.
  • I-64: Running from west to east, I-64 connects St. Louis, Missouri to Chesapeake, Virginia. It passes through Louisville, Frankfort, Lexington, and Ashland, making it a prime location for advertisers looking to target those cities.
  • I-65: Another north-south interstate, I-65 connects Gary, Indiana to Mobile, Alabama. It passes through Louisville, Elizabethtown, and Bowling Green, making it a great option for advertisers looking to target those areas.
  • Bluegrass Parkway: This scenic roadway connects Louisville to Lexington and is heavily trafficked by tourists and locals alike. It's a great option for advertisers looking to target those interested in Kentucky's iconic horse racing and bourbon industries.
  • Pennyrile Parkway: This parkway connects the Western Kentucky Parkway to I-24 and passes through Hopkinsville and Princeton. It's an excellent option for advertisers looking to target those areas or those traveling to Lake Barkley or Land Between the Lakes.

There are many other highways and roadways throughout Kentucky that offer great advertising opportunities. It's important to research the traffic in each area and choose a location that will give you the best exposure to your target audience.

In conclusion, billboard advertising in Kentucky offers a unique opportunity for local businesses to connect with their audience in a highly visible and impactful way. By considering the local population demographics, popular activities and attractions, advertising DMA, and traffic patterns, businesses can strategically plan their billboard campaigns to achieve the best possible results. With careful planning and execution, billboard advertising in Kentucky can be an effective and cost-efficient marketing tool that helps businesses reach their target audience and achieve their marketing goals.

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