Georgia Billboards

Demographics of Georgia Residents for Billboard Advertising

When it comes to billboard advertising in Georgia, advertisers need to take into consideration the demographics of the local population to create effective campaigns. Here are some key demographic factors that Georgia billboard advertisers should keep in mind:

• Age: According to the U.S. Census Bureau, the median age in Georgia is 36.8 years old. Advertisers should consider this age range when creating ads for billboards.
• Gender: The gender split in Georgia is pretty even with slightly more females in the state. Advertisers should keep this in mind when considering the tone and messaging of their billboard ads.
• Race and Ethnicity: Georgia's population is diverse in terms of race and ethnicity with the largest demographic group being white non-Hispanic followed by black non-Hispanic and Hispanic. Advertisers should consider the diversity of the population and ensure that their ads are inclusive and not stereotypical.
• Education: A little over 30% of Georgia's population has a bachelor's degree or higher. Advertisers can use this information to tailor their messaging and language to be more sophisticated and intellectual.
• Income: Georgia has a lower median household income compared to the national average. Advertisers should take this into account when pricing their ad space and creating campaigns that appeal to a more budget-conscious audience.
• Location: Georgia has both urban and rural areas, so advertisers should consider the location of their billboard ads and create campaigns that speak to the community in that specific area.

By understanding these demographics, Georgia billboard advertisers can create campaigns that resonate with the local population and drive results. It's important to keep these factors in mind when creating billboard ads to maximize the effectiveness of your campaign.

Appealing to the Local Audience's Interests in Georgia Billboard Advertising

Georgia is a state known for its rich history, scenic landscapes, and diverse range of activities. As a billboard advertiser in Georgia, it's important to keep in mind the interests of the local audience in order to create effective advertisements. Here are some popular activities and attractions in Georgia to consider when tailoring your billboard ads:

Recreation:

Georgia is home to a variety of recreational activities, from hiking trails and state parks to beaches and water parks. Keep in mind the interests of outdoor enthusiasts and families who enjoy spending time in nature when creating a billboard ad.

Tourism:

Many people travel to Georgia for vacation or business, so highlighting tourist attractions in billboards can be an effective way to reach a broader audience. Places like the Georgia Aquarium, Stone Mountain Park, and the World of Coca-Cola are popular tourist destinations to consider.

Points of Interest:

Georgia has a rich history, so landmarks and points of interest can be a draw for locals and visitors alike. Consider including historical markers, Civil War sites, and famous landmarks like the Savannah Riverfront and Tybee Island Lighthouse in your billboard ads.

Venues:

Georgia is also known for hosting major events and concerts, so advertising billboards can be effective for promoting upcoming shows and events. Some popular venues to consider advertising for include the Fox Theatre, Georgia Dome, and Phillips Arena.

Attractions:

Georgia is home to a variety of unique and interesting attractions, from the Martin Luther King Jr. National Historic Site to the Atlanta Botanical Garden. Incorporating these types of attractions into billboard ads can attract people who are interested in exploring and learning about new things.

Overall, there are many different activities and attractions in Georgia that billboard advertisers should keep in mind when creating their ads. By tailoring advertisements to appeal to local interests, advertisers can increase the effectiveness of their billboards and reach a broader audience.

Understanding the DMA(s) in Georgia

Georgia is a part of three designated market areas (DMAs): Atlanta, Albany, and Savannah. DMAs are geographic regions used by advertisers to plan and target their campaigns for maximum effectiveness.

Atlanta DMA

The Atlanta DMA is the largest in Georgia and the ninth-largest in the United States. It covers 20 counties in Georgia and five counties in Alabama. The population of the Atlanta DMA is over 6 million people, making it an attractive market for advertisers.

Some of the key cities in the Atlanta DMA include Atlanta, Alpharetta, Duluth, Marietta, and Sandy Springs. Advertisers targeting this DMA can expect to reach a diverse audience across multiple demographics. The Atlanta DMA is home to several major corporations, including Coca-Cola, Delta Airlines, The Home Depot, and AT&T.

Albany DMA

The Albany DMA covers eight counties in Georgia and is situated in the southwestern part of the state. The population of the Albany DMA is just over 150,000 people, making it a small and intimate market.

Some of the key cities in the Albany DMA include Albany, Americus, Tifton, and Valdosta. Advertisers targeting this DMA will find a diverse mix of urban and rural communities. The Albany DMA is known for its agricultural industry, making it a potential target for advertisers in the farming and agribusiness sectors.

Savannah DMA

The Savannah DMA covers nine counties in Georgia and adjacent areas in South Carolina. The population of the Savannah DMA is around 500,000 people, making it a mid-sized market.

Key cities in the Savannah DMA include Savannah, Brunswick, and Hilton Head Island. The Savannah DMA has a unique mix of southern charm and beachside vibes, making it a popular tourist destination. Advertisers targeting this DMA can expect to reach a diverse audience across multiple demographics, including affluent vacationers.

Conclusion

By understanding the DMAs in Georgia, advertisers can better plan and target their billboard campaigns for maximum impact. Whether targeting the large and diverse Atlanta DMA or the intimate and rural Albany DMA, billboard advertising can help reach and engage potential customers across the state.

Major Interstates, Highways, and Roadways in Georgia for Billboard Advertising

When it comes to billboard advertising in Georgia, understanding which highways and roads to target is crucial to achieving a successful campaign. Here are the major interstates, highways, and roadways in Georgia that billboard advertisers should know:

• Interstate 75 (I-75): This is the major route that connects Atlanta with major cities in Florida such as Tampa, Miami, and Orlando. With over 14 exits in Georgia, I-75 is a popular route for locals as well as tourists.
• Interstate 85 (I-85): This road connects Atlanta with Charlotte, North Carolina, and is also a major route for travelers heading to the northeast. Billboard advertisers targeting Atlanta and the surrounding areas should consider advertising on I-85.
• Interstate 20 (I-20): As one of the busiest interstates in Georgia, I-20 provides access to major cities such as Augusta, Columbia, and Birmingham. This route is popular for both local and long-distance travel and a perfect target for billboard advertising.
• Georgia State Route 400 (SR 400): This is a major commuter route that brings residents from North Georgia to the metropolitan Atlanta area. With over 150,000 vehicles traveling daily, SR 400 is an excellent choice for engaging local audiences.
• Interstate 575 (I-575): This route runs north from Atlanta and connects to major cities such as Canton, Jasper, and Ellijay. I-575 is also a popular route to reach Lake Allatoona, a recreational destination for locals and tourists.
• Interstate 16 (I-16): Also known as the Jim Gillis Historic Savannah Parkway, I-16 connects Macon with the coastal city of Savannah and its numerous attractions. Billboard advertisers targeting tourists visiting Georgia's coast should consider advertising on I-16.

Keep in mind that these are just a few of the major interstates, highways, and roadways in Georgia that billboard advertisers can target with their advertising. Each route offers unique opportunities to connect with potential customers, so be sure to do your research to find the best options for your business.