Want to make a big impression in the Evergreen State? Check out Blip's Washington billboards! With complete campaign control and any budget welcome, you can advertise your message on billboards in Washington at times that work for you.
Welcome to your complete guide to billboard advertising in Washington. As a local expert in billboard advertising,we have compiled valuable information for those looking to create a successful campaign in the state of Washington. In this guide, you will find information about the local population demographics, popular activities and attractions, the advertising DMA, and local roads and traffic patterns. By understanding these key factors, you can make informed decisions about your billboard advertising strategy to effectively reach your target audience. Whether you are a local business owner or a national brand, this guide will provide you with the knowledge you need to create a successful billboard advertising campaign in Washington.
When creating billboard ads in Washington, it's important for advertisers to have a good understanding of the demographics of the local population. This can help to effectively target the right audience, and ensure that the message resonates with them. Here are some key demographics of Washington residents that billboard advertisers should know:
Overall, Washington is a diverse and well-educated population with a high median income. Advertisers should take these demographic factors into consideration when creating their billboard campaigns, in order to create ads that are relevant and engaging to the intended audience.
One key aspect of creating successful billboard advertisements in Washington is tailoring them to the interests of the local audience. Here are some popular activities and attractions in Washington that billboard advertisers should consider highlighting in their ads:
By highlighting these popular activities and attractions in their advertisements, Washington billboard advertisers can create ads that resonate with local residents and capture the attention of tourists.
Washington is part of two designated market areas (DMAs) based on Nielsen's Media Market Research: Seattle-Tacoma and Spokane.
Seattle-Tacoma DMA is the 12th largest media market in the United States and includes the Seattle city, King and Snohomish counties to the north, Pierce County to the south and Kitsap County to the west. This DMA covers a population of over 4 million people and is home to major businesses like Microsoft, Starbucks, Amazon, and Boeing. The region is known for its thriving tech industry, bustling port, and lively music scene featuring well-known bands like Nirvana, Pearl Jam, and Soundgarden.
When planning a billboard advertising campaign in the Seattle-Tacoma DMA, it is essential to consider your target audience carefully. For example, if your target demographic is tech professionals, it makes sense to place ads in areas near tech giants like Microsoft or Amazon. Likewise, if you're hoping to reach tourists, consider ads near major landmarks such as the Space Needle or Pike Place Market. It is crucial to ensure that your message is clear, concise and memorable, to make an impact on the diverse audience in this DMA.
The Spokane DMA is located in Eastern Washington and Idaho, covering a population of over 600,000 people. Major cities in this DMA include Spokane, Coeur d'Alene, and Pullman. The region is known for its breathtaking nature, scenic beauty, vibrant cultural heritage and agricultural heritage.
When planning a billboard advertising campaign in the Spokane DMA, consider the demographics of Eastern Washington. Traditional outdoor activities such as camping, fishing, and hunting are common in rural areas of the DMA and may require a different approach than targeting urban populations in Spokane, Coeur d'Alene, or Pullman. Targeting events or festivals, promoting local businesses and community events, or advertising along the major highways that traverse the DMA is a great way to reach out to potential customers in this DMA.
Washington is a bustling state filled with many major interstates, highways, and roadways. As a billboard advertiser, it's important to know which ones are the most heavily trafficked, as those are the locations where placement of your billboards will have the greatest impact. Here are a few of the major interstates, highways, and roadways in Washington to consider for your billboard advertising:
When selecting a location for your billboard, it's important to not only consider traffic volume, but also the demographics of the audience that travels that route. For example, I-5 is heavily traveled by commuters, while Highway 101 is heavily traveled by tourists. Understanding your target audience will help you determine the best location for your billboard.