Washington Billboards

Billboards For ANY Business

Want to make a big impression in the Evergreen State? Check out Blip's Washington billboards! With complete campaign control and any budget welcome, you can advertise your message on billboards in Washington at times that work for you.

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Billboard Advertising Washington Locations

Arlington
Auburn
Bellingham
Bothell
Chehalis
Des Moines
Everett
Fife
Grandview
Kenmore
Kent
Kingston
Lakewood
Lynnwood
Milton
Mountlake Terrace
Poulsbo
Renton
Sammamish
SeaTac
Seattle
Shoreline
Sunnyside
Tacoma
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How much does a billboard cost in Washington?

How much does a billboard cost in Washington? With Blip, you can advertise on billboards in Washington on any budget. By entering your daily budget during the campaign creation process, Blip automatically keeps your advertising spend within that budget. You can adjust your campaign budget at any time. Each Blip is a 7.5 to 10-second ad display on a rotating digital billboard. The cost per blip depends on when and where you choose to advertise, as well as advertiser demand. How much is a billboard in Washington? The total cost of a Blip billboard advertising campaign over a period of time is the sum of the costs of each of the individual blips you receive over that period of time. Try Washington billboards through Blip to reach your target audience with flexibility and control over your advertising spend. Here are average costs of billboards and their results:
$20 Daily Budget
541
Blips/Day
Mixed Peak/Off-peak Times
$50 Daily Budget
1,354
Blips/Day
Mixed Peak/Off-peak Times
$100 Daily Budget
2,707
Blips/Day
Mixed Peak/Off-peak Times

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Washington Billboard Advertising Guide

Welcome to your complete guide to billboard advertising in Washington. As a local expert in billboard advertising,we have compiled valuable information for those looking to create a successful campaign in the state of Washington. In this guide, you will find information about the local population demographics, popular activities and attractions, the advertising DMA, and local roads and traffic patterns. By understanding these key factors, you can make informed decisions about your billboard advertising strategy to effectively reach your target audience. Whether you are a local business owner or a national brand, this guide will provide you with the knowledge you need to create a successful billboard advertising campaign in Washington.

Demographics of Washington Residents for Billboard Advertising

When creating billboard ads in Washington, it's important for advertisers to have a good understanding of the demographics of the local population. This can help to effectively target the right audience, and ensure that the message resonates with them. Here are some key demographics of Washington residents that billboard advertisers should know:

  • Age: The median age in Washington is around 37 years old, with a fairly even distribution of age groups. However, the largest group is those aged 25-44, making up around 30% of the population.
  • Gender: The population of Washington is almost evenly split between men and women, with women slightly edging out the men with a 51% to 49% split.
  • Income: The median household income in Washington is around $85,000, which is higher than the national average. The largest group of earners make between $50,000 - $99,999.
  • Ethnicity: Washington has a diverse population, with no single ethnic group making up the majority. The largest ethnic groups are White (around 48%), Latino/Hispanic (around 13%), and Asian (around 10%).
  • Education: Over 90% of Washington residents have a high school diploma, and around 50% have a bachelor's or higher degree. This means that billboard ads can be created to appeal to educated individuals.

Overall, Washington is a diverse and well-educated population with a high median income. Advertisers should take these demographic factors into consideration when creating their billboard campaigns, in order to create ads that are relevant and engaging to the intended audience.

Appealing to Local Interests in Washington Billboard Advertising

One key aspect of creating successful billboard advertisements in Washington is tailoring them to the interests of the local audience. Here are some popular activities and attractions in Washington that billboard advertisers should consider highlighting in their ads:

  • Recreation: Washington is home to breathtaking natural landscapes and outdoor recreation opportunities, including hiking, fishing, boating, skiing, and more. Advertisers can showcase these activities to entice locals and tourists alike to visit local parks, trails, and other recreational areas.
  • Tourism: Washington is known for its numerous tourist attractions, including museums, art galleries, historical sites, and more. Advertisers can tout these destinations to encourage local residents to take day trips or tourists to extend their stay and explore what the state has to offer.
  • Points of Interest: There are several landmarks and fascinating points of interest in Washington that advertisers can use to grab people's attention. Pike Place Market, the Space Needle, and Mount St. Helens are just a few examples of places that locals and tourists love visiting.
  • Venues: Washington has no shortage of fantastic event venues, ranging from stadiums and arenas to concert halls and theaters. Advertisers can promote upcoming events at these venues to boost ticket sales and attendance.
  • Attractions: Finally, Washington is home to several unique attractions that are sure to draw attention to billboards. An example of this is Leavenworth, a quaint Bavarian-style town that many locals and tourists enjoy visiting during the winter holiday season.

By highlighting these popular activities and attractions in their advertisements, Washington billboard advertisers can create ads that resonate with local residents and capture the attention of tourists.

DMA(s) in Washington

Washington is part of two designated market areas (DMAs) based on Nielsen's Media Market Research: Seattle-Tacoma and Spokane.

Seattle-Tacoma DMA

Seattle-Tacoma DMA is the 12th largest media market in the United States and includes the Seattle city, King and Snohomish counties to the north, Pierce County to the south and Kitsap County to the west. This DMA covers a population of over 4 million people and is home to major businesses like Microsoft, Starbucks, Amazon, and Boeing. The region is known for its thriving tech industry, bustling port, and lively music scene featuring well-known bands like Nirvana, Pearl Jam, and Soundgarden.

When planning a billboard advertising campaign in the Seattle-Tacoma DMA, it is essential to consider your target audience carefully. For example, if your target demographic is tech professionals, it makes sense to place ads in areas near tech giants like Microsoft or Amazon. Likewise, if you're hoping to reach tourists, consider ads near major landmarks such as the Space Needle or Pike Place Market. It is crucial to ensure that your message is clear, concise and memorable, to make an impact on the diverse audience in this DMA.

Spokane DMA

The Spokane DMA is located in Eastern Washington and Idaho, covering a population of over 600,000 people. Major cities in this DMA include Spokane, Coeur d'Alene, and Pullman. The region is known for its breathtaking nature, scenic beauty, vibrant cultural heritage and agricultural heritage.

When planning a billboard advertising campaign in the Spokane DMA, consider the demographics of Eastern Washington. Traditional outdoor activities such as camping, fishing, and hunting are common in rural areas of the DMA and may require a different approach than targeting urban populations in Spokane, Coeur d'Alene, or Pullman. Targeting events or festivals, promoting local businesses and community events, or advertising along the major highways that traverse the DMA is a great way to reach out to potential customers in this DMA.

Major Interstates, Highways, and Roadways in Washington to Consider for Billboard Advertising

Washington is a bustling state filled with many major interstates, highways, and roadways. As a billboard advertiser, it's important to know which ones are the most heavily trafficked, as those are the locations where placement of your billboards will have the greatest impact. Here are a few of the major interstates, highways, and roadways in Washington to consider for your billboard advertising:

  • I-5: This is the most heavily traveled interstate highway in Washington. It runs from the Canadian border all the way down to the Mexican border, passing through major cities like Seattle, Tacoma, Olympia, and Vancouver. If you're looking to reach a large audience, I-5 is an excellent choice for your billboard advertising.
  • I-90: This interstate highway runs through central Washington, connecting Seattle to the east and Spokane to the west. It's an important route for commuters, travelers, and truckers alike, and is a good choice for billboard advertising if you're targeting these groups.
  • Highway 2: This is a popular east-west highway that runs from the Puget Sound region all the way to the Idaho border. It's heavily traveled by locals and tourists alike, and is an excellent choice for companies looking to reach these audiences with their billboard advertising.
  • Highway 101: This is a popular north-south highway that runs along the entire Washington coast. It's heavily traveled by locals and tourists alike, and is an excellent choice for companies looking to reach these audiences with their billboard advertising.

When selecting a location for your billboard, it's important to not only consider traffic volume, but also the demographics of the audience that travels that route. For example, I-5 is heavily traveled by commuters, while Highway 101 is heavily traveled by tourists. Understanding your target audience will help you determine the best location for your billboard.

In conclusion, billboard advertising can be highly effective in Washington when done correctly. By understanding the local population and their interests, as well as the popular activities and attractions in the area, billboard advertisers can create campaigns that resonate with their target audience. Additionally, understanding the DMA and local roads and traffic patterns can help advertisers strategically place their billboards for maximum visibility and impact. By following the tips and information provided in this guide, local advertisers can create successful billboard campaigns that drive traffic and increase brand awareness.

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