Florida Billboards

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Looking to advertise your business in the Sunshine State? Blip offers the perfect solution with our easy, budget-friendly platform for Florida billboards. With complete campaign control and real-time analytics, advertising on billboards in Florida has never been easier or more effective.

Billboard Advertising Florida Locations

How much does a billboard cost in Florida?

How much does a billboard cost in Florida? With Blip, you can advertise on digital billboards throughout the state on any budget. The cost per blip depends on when and where you choose to advertise and advertiser demand. By setting a daily budget, Blip will automatically keep your campaign within that budget, and you can adjust your campaign budget at any time. Each blip is a 7.5 to 10-second display on a rotating digital billboard. Pay-per-blip advertising through Blip means you only pay for the advertising you receive. The total cost of a Blip billboard advertising campaign over a period of time is the sum of the costs of each of the individual blips you receive over that period of time. With Blip, you have the flexibility to advertise on Florida billboards, reach your target audience, and stay within your budget. How much is a billboard in Florida? Try Blip to find out! Here are average costs of billboards and their results:
$20 Daily Budget
$50 Daily Budget
$100 Daily Budget

Billboard advertising in Florida has never been easier


Florida Billboard Advertising Guide

Welcome to our guide on billboard advertising in Florida! As a local billboard advertising expert, we have compiled valuable information to help you create the most effective advertising campaign in the Sunshine State. Our guide is organized into different sections, each covering a different aspect of billboard advertising in Florida. We will provide you with important demographic information about the local population, details about popular activities, attractions, and tourism in the area, essential information about the advertising designated market area (DMA), as well as local road and traffic patterns. By utilizing this guide, you will be equipped with the knowledge and insights necessary to create a successful billboard advertising campaign in Florida. Let's get started!

Demographics of Florida Residents for Billboard Advertising

Florida is one of the most diverse states in the country, with a population of over 21 million people. Understanding the demographics of Florida residents is essential for any billboard advertiser looking to create a successful advertising campaign.


The average age of Florida residents is 42.5 years, with a slightly higher percentage of females than males. However, the state has a significant elderly population, with over 20% of residents over the age of 65. Advertisers looking to target this demographic should consider using larger font sizes and clear images to avoid any visibility issues.


Florida has a large urban population, with over 80% of residents living in metropolitan areas. However, the state is also home to many rural areas. Advertisers should consider the location of their billboards when creating campaigns as certain areas may require a different messaging strategy.

Race and Ethnicity

Florida residents are diverse, with over half of the population being non-Hispanic white, 16% being African American, and 26% being Hispanic or Latino. Advertisers should consider this diversity when creating campaigns and may want to think about including messaging that resonates with specific cultural backgrounds.

Education and Income

Florida has a well-educated and affluent population, with over a third of residents having at least a bachelor's degree. Additionally, the median household income in Florida is $55,462. Advertisers should keep these demographics in mind when creating campaigns as they can be indicative of consumer behavior.

Travel and Tourism

Florida is a top travel destination, attracting millions of visitors each year. Advertisers should consider the high volume of tourists when creating campaigns as many of these visitors come from different regions and may have different interests. Advertisers should also consider the popularity of certain destinations, such as Disney World, when strategizing.

Overall, understanding the demographics of Florida residents is critical for any billboard advertiser looking to create a successful advertising campaign. Consider factors such as age, location, race and ethnicity, education and income, and travel and tourism when creating campaign strategies.

Appealing to the Local Florida Audience

Florida is a state full of unique opportunities for residents and visitors alike. When designing your billboard ads, be sure to keep in mind the popular activities and attractions that draw people to Florida. Here are some ideas to get you started:

  • Recreation: With its warm weather and miles of coastline, Florida is known for its beaches, boating, fishing, and other outdoor activities. Consider incorporating images of people enjoying these activities into your billboard design.
  • Tourism: Florida is a top tourist destination, so consider featuring images of popular attractions such as theme parks (Disney World, Universal Studios), museums (Kennedy Space Center), and zoos (Busch Gardens, SeaWorld).
  • Points of Interest: Florida is also home to many unique landmarks and points of interest that locals and visitors alike enjoy. Consider featuring images of these locations, such as the Everglades, the Florida Keys, or the historic district of St. Augustine.
  • Venues: Florida is home to many sports venues and arenas that attract large crowds. Consider featuring images of these venues or sponsoring a billboard near them during events.
  • Attractions: Finally, don’t forget about the many other attractions that Florida has to offer, such as shopping centers, restaurants, and festivals. Consider featuring images of these popular spots to catch the eye of potential customers.

By incorporating these popular activities and attractions into your billboard ads, you can help ensure that they appeal to the local Florida audience and catch their attention as they go about their daily lives.

Florida's DMA(s)

Florida is a part of two designated market areas (DMAs): Miami-Ft Lauderdale and Tampa-St. Petersburg-Sarasota. A DMA is a geographic area defined by Nielsen Media Research that represents specific television markets. DMAs are used by advertisers and broadcasters to determine television ratings and advertising opportunities.

The Miami-Ft Lauderdale DMA covers Miami-Dade, Broward, and Monroe counties. It is the 16th largest DMA in the United States and it includes popular cities such as Miami, Fort Lauderdale, and West Palm Beach. The Tampa-St. Petersburg-Sarasota DMA covers several counties, including Hillsborough, Pinellas, Sarasota, and Manatee. It is the 13th largest DMA in the country and it includes major cities such as Tampa, St. Petersburg, and Sarasota.

It is important for billboard advertisers in Florida to understand the specifics of the DMA they are advertising in. This information can be used to make more informed decisions about where to place their billboards and how to target their audience. For example, if a business wants to target a younger demographic, they may choose to advertise in the Miami-Ft Lauderdale DMA, which has a larger population of younger people. Alternatively, if a business wants to target an older demographic, they may choose to advertise in the Tampa-St. Petersburg-Sarasota DMA, which has a slightly older population.

Understanding the nuances of the different DMAs in Florida can help billboard advertisers to create more effective campaigns that reach their intended audience.

Florida Interstates, Highways, and Roadways for Billboard Advertising

When it comes to billboard advertising in Florida, knowing the major interstates, highways, and roadways can help you make more informed decisions about where to place your ads and when. Here are some of Florida's most significant routes to keep in mind:


  • I-95: This runs north to south along Florida's east coast and is the primary route for drivers travelling between Maine and Florida.
  • I-75: Runs north to south through the middle of the state and connects the cities of Tampa, Orlando, and Jacksonville.
  • I-4: Runs east to west through central Florida, connecting Tampa, Orlando, and Daytona Beach.
  • I-10: Connects the western panhandle region to the rest of the state.


  • US Highway 1: Runs north to south along Florida's east coast, connecting Jacksonville and Miami.
  • US Highway 27: Runs north to south through central Florida, connecting Tallahassee and Miami.
  • US Highway 41: Runs north to south through western Florida, connecting Tampa and Miami.
  • US Highway 301: Runs north to south through eastern Florida, connecting Jacksonville and Sarasota.


  • Florida's Turnpike: A toll road that runs through the center of the state, connecting Miami and Wildwood.
  • State Road A1A: Runs along Florida's east coast, with scenic views of the Atlantic Ocean.
  • State Road 826 (Palmetto Expressway): Connects Miami-Dade County with other parts of the region.
  • State Road 528: Runs east to west through the Orlando area, connecting to the Space Coast.

When developing your billboard advertising strategies, it's essential to consider the traffic volumes and demographics of the areas surrounding these roads to ensure maximum exposure to your target audience. Ensure that your message is attention-grabbing, easy to read, and placed in an optimal location to guarantee the best possible return on investment.

In conclusion, billboard advertising in Florida offers a multitude of opportunities for businesses of all sizes to connect with their target audience. This guide has provided valuable information about the Florida population, popular activities, the advertising DMA, and local roads and traffic patterns. By understanding these key factors, billboard advertisers can create more successful campaigns that resonate with their audience and drive results. Whether you're a local business looking to increase your brand awareness or a national corporation seeking to expand your reach, Florida's diverse and dynamic landscape offers something for everyone. So get out there and start designing your next billboard campaign today!

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