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First settled in 1884, the unincorporated community of Navarre, Florida stands as a hidden gem on Florida's Emerald Coast. Home to many popular Navarre billboards, the town has a population of 44,876 as of 2020, earning it the nickname "Florida's Best Kept Secret." The reason for this is its natural beauty, exceptional climate, and a steady 12% population growth over the last decade. This guide is designed to help you navigate Navarre billboard advertising, clearly outlining key factors for a successful campaign in Navarre.
The first step to a successful billboard campaign in Navarre is understanding the locals. According to the latest information from Santa Rosa County Government, the area boasts a fairly young, family-oriented population with a median age of 35.8. To make maximum use of your billboard rental in Navarre, it's beneficial for campaigns to focus on family services, youth-oriented products, and family-related entertainment, as these are likely to resonate with a significant 33% of households with children under 18.
In addition, the naval base Naval Air Station Whiting Field, one of the Navy's two primary pilot training bases, is around here. Advertising content that caters to military personnel and their families might tap into an extensive audience, as the station supports about 14,000 military and 1,500 civilian personnel.
The traffic patterns in Navarre can greatly affect the success of billboards in Navarre. The town is bisected by U.S. Route 98, the primary local highway, which sees an impressive average of 45,000 vehicles traveling daily according to the Florida Department of Transportation. With the right strategic billboard placement along this busy road, you could potentially reach a vast audience every day, significantly enhancing your brand’s visibility.
Tourism bolsters Navarre's economy, with the attractive Navarre Beach serving as a major draw. According to VISIT FLORIDA, the official Florida Tourism Industry Marketing Corporation, Florida saw an astonishing 131.42 million tourists in 2019, with Navarre billboard advertising reaching a growing share of them. High footfall events like the Navarre Beach Fishing Rodeo and Navarre Beach Sea Turtle Conservation Center presentations attract substantial crowds. Therefore, tailoring your billboard messages to draw in vacationers during peak tourism times can be highly beneficial.
A plethora of outdoor recreational activities exist in Navarre: boating, fishing, hiking, and dolphin watching attract 82% of tourists, as reported by the Navarre Press. Advertising goods and services related to these popular activities can notably resonate with Navarre's tourist and local populace. Advertisers of products like outdoor equipment, healthy living services, or locally-run adventure activities may find their perfect customer base here.
Navarre hosts a number of events throughout the year, including the Navarre Fun Fest, hosted by the Navarre Chamber of Commerce. This event draws approximately 15,000 attendees each year, offering a prime opportunity for billboard rental in Navarre. Strategically positioning campaigns around these local festivities and adopting festival-related themes on your billboards can be highly effective in building brand rapport with residents and visitors.
Running a successful digital billboard campaign in Navarre, Florida, revolves around reaching the people who truly enjoy and appreciate this beautiful slice of the Sunshine State. To make the most of Navarre billboard advertising, understanding your audience, staying relevant and timely, and embracing the eclectic mix of laid-back and bustling local spirit is key.
