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Welcome to the ultimate guide to billboard advertising in Oregon! As a local expert in the field, I've compiled a comprehensive resource for businesses and advertisers looking to maximize their impact through outdoor advertising in the state. In this guide, you'll find valuable information about the local population, including demographic data and insights into their interests and behaviors. I'll also cover popular activities and attractions in the area, including tourism and recreation, to help you understand how best to target your audience. Additionally, we'll explore the advertising DMA in Oregon and provide information about local roads and traffic patterns to ensure that you get the most out of your campaign. Let's get started!
As an Oregon billboard advertiser, it's important to have a clear understanding of the demographics of the local population in order to build a successful campaign strategy. Here are some key demographic factors to consider:
According to the United States Census Bureau, the median age in Oregon is 39.3 years old. Additionally, the state has a large population of millennials and Gen Zers, making up approximately 40% of the total population. This means that billboard advertisers targeting younger audiences should focus on locations with high foot and vehicle traffic in areas popular with young people.
The median household income in Oregon is $65,000 per year, which is higher than the national average. Additionally, the state has a relatively low poverty rate. This means billboard advertisers targeting high-income individuals should focus on areas with higher property values, such as upscale neighborhoods or near shopping centers with high-end stores.
According to the National Center for Education Statistics, Oregon has a higher percentage of residents with a bachelor's degree or higher than the national average. This means billboard advertisers targeting educated individuals should consider placing ads near colleges and universities or in areas with high concentrations of professionals in industries like technology, healthcare, and finance.
Oregon is a predominantly white state, with white residents making up approximately 78% of the population. However, there are also significant populations of Hispanic/Latino, Asian, and African American residents. Billboard advertisers targeting specific racial or ethnic groups should focus on areas where those groups are concentrated, such as neighborhoods with cultural centers or restaurants that serve ethnic cuisine.
By considering these key demographic factors, Oregon billboard advertisers can create campaigns that effectively reach their target audience and drive business results.
When it comes to billboard advertising in Oregon, it's important to keep in mind the interests and activities that are popular among the local audience. Tailoring your ads to these interests can help your message resonate with potential customers and increase the effectiveness of your advertising efforts. Here are some popular activities and attractions in Oregon that you should consider incorporating into your billboard ads:
Oregon is known for its outdoor recreation opportunities, such as hiking, camping, skiing, and water sports. If your product or service relates to any of these activities, be sure to showcase them in your ad. For example, a gear rental company could feature images of hikers and campers using their equipment to promote their services.
Oregon is home to many popular tourist destinations, such as Crater Lake National Park, Cannon Beach, and the Oregon Vortex. If your business is located near one of these attractions or caters to tourists, consider featuring them in your ad. For example, a hotel in Cannon Beach could use an image of the famous Haystack Rock in their billboard ad.
Oregon is rich in history and culture, with many points of interest that draw visitors and locals alike. If your business is located near any of these landmarks or cultural institutions, consider incorporating them into your ad. For example, a restaurant near the Portland Art Museum could feature an image of the museum's iconic sculpture garden in their billboard ad.
Oregon is home to many popular venues for concerts, sports, and other events. If your business is located near one of these venues or caters to event-goers, consider featuring them in your ad. For example, a sports bar near the Moda Center could use an image of the arena's iconic roofline in their billboard ad.
Oregon is also home to many unique attractions that draw visitors from all over, such as Powell's City of Books, the Oregon Shakespeare Festival, and the Tillamook Cheese Factory. If your business is located near one of these attractions or offers a similar experience, consider featuring them in your ad. For example, a nearby bookstore could use an image of Powell's iconic sign in their billboard ad.
By incorporating these popular activities and attractions into your billboard ads, you can help your message appeal to the local audience and increase the likelihood of attracting new customers. Keep in mind the interests and preferences of your target audience when designing your ads, and don't be afraid to get creative!
When it comes to billboard advertising in Oregon, it's important to understand the designated market area (DMA) that your billboard is located in. A DMA is a geographic region that represents a specific television market, but it can also be useful when considering billboard advertising.
There are two DMAs in Oregon: Portland-Auburn and Eugene. The Portland-Auburn DMA covers the greater Portland metropolitan area, as well as parts of southern and central Maine. The Eugene DMA encompasses Eugene, Springfield, and other smaller communities in Lane County.
Knowing about the DMAs in Oregon is important for several reasons. For one, it helps you understand the audience you will be reaching with your billboard. The demographics and purchasing habits of people in Portland-Auburn are likely different from those in Eugene, so tailoring your message accordingly can lead to better results.
Additionally, it's important to know which DMA your billboard falls under when booking advertising space. Pricing and availability may vary between the two DMAs, so choosing the right one for your needs can help you get the most out of your budget.
Finally, understanding the DMAs in Oregon can help with campaign planning. If you're seeking to reach a wider audience across the state, you may want to consider placing billboards in both DMAs. By contrast, if you're running a hyperlocal campaign, you may choose to focus on just one DMA.
Overall, knowing the basics of the DMAs in Oregon can be highly beneficial when it comes to planning and executing your billboard advertising campaign. Be sure to research your target audience, your budget, and your goals before making any decisions about where to place your billboards.
If you're looking to advertise your business or brand on a billboard in Oregon, one of the most important factors to consider is the location of the billboard. You want to make sure your billboard is placed in a high-traffic area that will get plenty of eyes on it. To help you with this decision, here are some of the major interstates, highways, and roadways in Oregon that billboard advertisers should know about:
I-5 is the major north-south highway in Oregon, running from the California border in the south to the Washington border in the north. It runs through some of the most populated areas of the state, including Portland, Salem, and Eugene. Advertising on a billboard along I-5 can be a great way to get your message in front of a large audience.
Highway 26 runs from Portland to the coast, and is a popular route for travelers headed to the Oregon coast or Mt. Hood. Advertising your business on a billboard along Highway 26 can be a great way to target tourists and travelers.
Highway 97 runs from the California border in the south to the Washington border in the north, but is known as "The Dalles-California Highway" in central and eastern Oregon. It runs through some of the most scenic areas of the state, including the high desert region and Crater Lake National Park. Advertising on a billboard along Highway 97 can be a great way to target tourists and travelers in these areas.
Highway 101 runs the entire length of the Oregon coast, from the California border in the south to the Washington border in the north. It is a popular route for travelers exploring the scenic Oregon coast, and billboards along Highway 101 can be a great way to target these tourists.
These are just a few of the major interstates, highways, and roadways in Oregon that billboard advertisers should keep in mind when planning their campaigns. By targeting high-traffic areas, you can increase the visibility of your message and attract more customers to your business.