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Welcome to the ultimate guide to billboard advertising in Arkansas! As a local expert in this field,we have created this comprehensive guide to help you get the most out of your billboard advertising campaign in Arkansas. This guide is divided into several sections that cover various aspects of billboard advertising, including information about the local population, popular local activities, advertising DMA, and local roads and traffic patterns. By following the tips and strategies discussed in this guide, you'll be able to create a successful billboard advertising campaign that resonates with your target audience and delivers measurable results!
When it comes to billboard advertising in Arkansas, it's essential to have a good understanding of the demographics of the local population. This knowledge plays a critical role in creating effective campaigns that resonate with the interests, desires, and needs of the target audience. Below are some key demographics of Arkansans that billboard advertisers should know.
As you create your billboard advertising campaign, keep these demographics in mind to make informed decisions about the messaging, imagery, and location of your billboards. For example, if you're targeting a younger audience, you might want to use more modern and trendy designs and place your billboards in areas frequented by younger people, such as college campuses or nightlife districts. Similarly, if you're targeting a lower-income demographic, consider using messaging that emphasizes affordability and value.
By understanding the demographics of Arkansas residents, you can create billboard campaigns that connect with your target audience and drive results for your brand or business.
As an Arkansas billboard advertiser, it is important to tailor your ads to the interests of the local audience to ensure maximum impact. Keeping in mind the popular activities in Arkansas can help you create an advertisement that resonates with your target audience. Here are some of the popular activities in Arkansas that you should consider when creating your billboard ads.
Arkansas is a haven for outdoor enthusiasts. Hunting, fishing, and hiking are some of the popular recreational activities in the state. You can include images of happy families fishing or hikers enjoying the beautiful trails in your billboard ads to appeal to the local audience’s love for the outdoors.
Arkansas has a rich history that is worth exploring. Promoting local tourist attractions such as museums, historical landmarks, and cultural festivals can make your billboard ads more engaging. You can also highlight popular Arkansas tourist cities such as Eureka Springs, Little Rock, or Hot Springs National Park.
In addition to the tourist cities, Arkansas has several unique points of interest that could feature in your billboard ads. The state is home to the Ozark Mountains, the Buffalo National River, and the Mississippi River, just to name a few. Including images of these landmarks in your ads could appeal to the local audience’s love for their state.
Arkansas has several big venues where people gather to have fun with friends and family. Whether it is a sports stadium, a race track, or a casino, featuring images of these venues in your billboard ads can attract the attention of the local audience. Consider featuring popular events that take place at these venues, such as the Arkansas State Fair or concerts by top music artists.
Finally, there are several Arkansas attractions that should feature in your billboard ads. These include the Little Rock Zoo, the Crystal Bridges Museum of American Art, and the Hot Springs National Park. By featuring images of these attractions on your billboards, you can encourage the local audience to explore their state and visit these places.
Overall, by keeping in mind these popular activities and points of interest in Arkansas, you can create billboard ads that appeal to the local audience. Just remember to include eye-catching visuals and a clear message that will make residents take note and remember your brand.
Arkansas is part of two designated market areas (DMAs): Little Rock-Pine Bluff and Ft. Smith-Fayetteville-Springdale-Rogers.
The Little Rock-Pine Bluff DMA covers 39 counties in central Arkansas, including the state capital of Little Rock. It is the 57th largest DMA in the country, with a population of approximately 850,000 people. This DMA includes major cities like Conway, Benton, Jacksonville, and Pine Bluff.
Some of the top industries in this DMA include healthcare, education, and government. Demographically, it has a slightly higher percentage of African American residents compared to the national average.
The Ft. Smith-Fayetteville-Springdale-Rogers DMA covers 17 counties in western Arkansas and eastern Oklahoma as well as parts of Missouri and Kansas. It is the 101st largest DMA in the country, with a population of approximately 1 million people. This DMA includes major cities like Fayetteville, Fort Smith, and Rogers.
Some of the top industries in this DMA include manufacturing, healthcare, and education. The demographics of this DMA are largely white, with a higher percentage of Hispanic residents compared to the national average.
Understanding the specific DMA(s) your billboard advertisements will be displayed in is important for creating targeted and effective campaigns. Each DMA has unique characteristics and demographics, so advertising strategies may need to be tailored accordingly to maximize impact and reach the desired audience.
Additionally, knowing the DMA allows for better understanding of the competition and market saturation in the area, as well as providing insight into the types of businesses and industries that are prevalent. This information can be utilized to create more impactful and successful billboard campaigns in Arkansas.
As an Arkansas billboard advertiser, one of the factors that you must consider when creating your billboard ads is the location and placement of your signage. Knowing which highways and interstates are busiest can help you identify the best places to display your ad for maximum exposure.
Interstate 40 stretches across Arkansas from west to east, spanning 284 miles. This route is one of the state's most heavily trafficked highways, with an average of 52,000 vehicles passing through daily. Major cities along this route include Van Buren, Little Rock, and West Memphis, making it an ideal location for advertisers looking to target a broad audience.
Interstate 30 runs 107 miles from Little Rock to Texarkana. This highway sees an average daily traffic volume of 33,000 cars, and it's a popular route for travelers heading to Dallas and other parts of Texas. With both local and out-of-state traffic, this location can be an excellent option for advertisers targeting both audiences.
US Highway 67 spans the entirety of Arkansas, running from the northeast corner of the state all the way to the southwest corner. With a daily traffic volume of over 30,000 vehicles, this highway is a major artery for travelers and locals alike. Advertisers can target specific communities and demographics along the route, depending on where they place their billboard.
Roughly paralleling I-49 through western Arkansas, US Highway 71 is a popular route for tourists visiting the Ozark Mountains and the state's many lakes and rivers. With a daily traffic volume of 16,000 vehicles, this route is an excellent option for advertisers targeting a specific niche audience interested in outdoor activities and natural beauty.
By keeping these major highways and interstates in mind when creating your billboard ads, you can maximize your reach and exposure to Arkansas residents and travelers. Be sure to work with an experienced billboard advertising agency to ensure that your message reaches the right people in the right location.