Mississippi Billboards

Demographics of Mississippi Residents for Billboard Advertising

Mississippi is home to a diverse population with unique demographics that advertisers must consider when developing their billboard ads. Here are some key demographic traits of Mississippi residents:

Population

As of 2021, Mississippi has a population of approximately 3 million people. It is the 34th most populous state in the United States.

Age

The median age in Mississippi is 38.7 years, slightly higher than the national median age of 38.2 years. The largest age group in Mississippi is between 25-54 years old, which make up 43.8% of the population.

Race and Ethnicity

Mississippi has a majority African American population, making up 37% of the state's total population. The second-largest group is Caucasian, comprising about 58% of the state's total population. The remainder of the population mostly identifies as Hispanic or Latino, Asian, or Native American.

Income

Mississippi has a lower median household income than the national average. As of 2019, the median household income in Mississippi was $45,591 compared to the national median of $68,703.

Educational Attainment

The percentage of people in Mississippi with a high school diploma or higher is 84.4%, which is slightly lower than the national average of 88%. More than a quarter of Mississippians hold a bachelor's degree or higher.

Rural vs. Urban populations

Mississippi is a predominantly rural state. Only two of the state's counties have populations over 250,000, with most of the population concentrated in the Jackson and Gulfport metropolitan areas.

Overall, understanding the demographics of Mississippi's population is key for advertisers when creating effective billboard ads. By identifying key traits, billboard marketers can develop messages that resonate more deeply with Mississippians and achieve greater impact with their campaigns.

Appealing to Mississippi's Local Interests in Billboard Advertising

When it comes to creating effective billboard ads in Mississippi, it's crucial to design them with the local audience in mind. This means understanding the popular activities and interests of Mississippi residents and highlighting them in your advertisement. Here are some of the main areas you should consider when creating billboard ads that appeal to Mississippians:

Recreation

Mississippi has plenty of opportunities for outdoor recreation, ranging from fishing and hunting to hiking and camping. In your billboard advertisement, consider highlighting popular recreational activities in areas surrounding your billboard. For example, mention nearby fishing holes or popular hiking trails.

Tourism

There are many popular tourist destinations in Mississippi, including the Gulf Coast, Oxford, and the Mississippi Delta. If your billboard is located near a popular tourist destination, consider referencing it in your ad to attract visitors passing by.

Points of Interest

Mississippi is rich with history, so highlight this in your billboard ad. If your billboard is located near a historical site, consider mentioning it in your ad. Similarly, if your billboard is near a famous landmark, such as the "Welcome to Mississippi" sign, include it in your advertisement.

Venues

Mississippi is known for its music and entertainment scene. If your billboard is located near a popular music venue, consider mentioning it in your ad. Additionally, if there are any upcoming events being held at the venue, highlight those in the ad as well to attract attendees.

Attractions

Finally, Mississippi is home to many unique attractions, such as the birthplace of Elvis Presley in Tupelo, the Natchez Trace Parkway, and the Vicksburg National Military Park. If your billboard is located near any of these attractions, consider including them in your ad to draw in tourists and locals alike.

In conclusion, understanding the local interests of Mississippians is crucial when creating effective billboard ads in the state. By incorporating popular recreational activities, tourist destinations, historical landmarks, entertainment venues, and unique attractions, you can create advertisements that appeal to the Mississippi crowd and drive traffic to your business.

Mississippi DMA: What Advertisers Need to Know

As a Mississippi billboard advertising expert, we know that understanding the DMA (Designated Market Area) you are advertising in is crucial to the success of your advertising campaign. DMA is a geographic area that represents a specific television market - it is commonly used by advertising and media companies to plan and evaluate the effectiveness of their advertising campaigns. Mississippi is a part of several DMAs, and here is what you need to know about them:

Memphis DMA

Mississippi is a part of the Memphis DMA, which covers a large portion of Mississippi's northern counties, including DeSoto, Tate, Marshall, Benton, Tippah, Alcorn, Prentiss, Tishomingo, and Itawamba. This DMA is home to a population of over 1 million people and is considered a major metropolitan area. Advertisers targeting this DMA should focus on outdoor advertising that targets commuters on major highways and interstates, as well as specific demographic areas based on local data.

Hattiesburg/Laurel DMA

The Hattiesburg/Laurel DMA includes several southeastern Mississippi counties, including Forrest, Lamar, Jones, Jasper, Covington, and Wayne. This DMA has a population of around 160,000 and is home to the University of Southern Mississippi. Advertisers targeting this DMA should focus on outdoor advertising near university campuses, as well as along major highways in the region.

Jackson DMA

The Jackson DMA covers a large portion of central Mississippi, including Madison, Hinds, Rankin, Yazoo, and Simpson counties. This DMA has a population of over 600,000 and is considered a major commercial and cultural center of Mississippi. Advertisers targeting this DMA should focus on outdoor advertising that targets commuters on major highways and interstates, as well as specific demographic areas based on local data.

Biloxi/Gulfport DMA

The Biloxi/Gulfport DMA includes several coastal Mississippi counties, including Hancock, Harrison, and Jackson. This DMA has a population of around 350,000 and is known for its tourism and casinos. Advertisers targeting this DMA should focus on outdoor advertising that targets tourists and visitors along major highways and interstates, as well as specific demographic areas based on local data.

Columbus/Tupelo/West Point DMA

The Columbus/Tupelo/West Point DMA covers a large portion of northeastern Mississippi, including Lowndes, Clay, Oktibbeha, Monroe, and Lee counties. This DMA has a population of over 300,000 and is home to several universities and colleges, including Mississippi State University and the University of Mississippi. Advertisers targeting this DMA should focus on outdoor advertising near university campuses, as well as along major highways in the region.

Understanding the specific DMAs in Mississippi and the characteristics of the populations they represent is key to creating effective outdoor advertising campaigns. By targeting specific areas and demographics, advertisers can ensure that their message is seen by the right people at the right time.

Mississippi Highways and Roadways for Effective Billboard Advertising

Billboard advertising is a great way to reach local customers and potential clients in Mississippi. One of the key factors in the success of your billboard advertising campaign is the location. The right location can make all the difference and attract more customers to your business.

Here are some major highways and roadways in Mississippi to consider when creating your billboard ads:

• I-55: This is a major interstate that runs from the Tennessee border through Jackson and McComb. It is a heavily traveled route that connects major cities in Mississippi and is an excellent location for billboard advertising.
• I-20: Another major interstate that spans the entire state, connecting Jackson and Vicksburg in the west to Meridian and Hattiesburg in the east. This interstate is ideal for billboard advertising for businesses targeting travelers and commuters.
• US 49: This is an important highway that runs north-south through central Mississippi. It connects many smaller towns and cities, making it an excellent location for local businesses looking to target customers in smaller communities.
• US 90: This runs along the Gulf Coast and is the main highway for coastal cities like Biloxi and Gulfport. Billboards along US 90 can help businesses targeting tourists and vacationers.

Remember, when choosing a location for your billboard, it’s important to consider factors like traffic flow, visibility, and the target audience. By choosing the right location, you can increase your visibility and attract more customers to your business.