Laurel Billboards
No Minimum Spend. No Long-Term Contracts. Just Results.
Billboards set you apart from the competition by giving you credibility and getting you in front of customers in an entirely new environment.
- Online advertising costs are rising at 5x the rate of inflation
- Adding billboards to mobile advertising can increase reach up to 300%
How much is a billboard in Laurel?
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Laurel Billboard Advertising Guide
Welcome to our comprehensive guide for creating a successful Laurel billboard advertising campaign with Blip. Celebrated for its Southern charm and rich history, Laurel is a gem nestled in Jones County and is notably the birthplace of the popular HGTV show "Home Town". As the second-largest city in Mississippi, Laurel, flush with a population of approximately 18,338 as per Jones County government's 2020 estimates, presents a terrific opportunity for businesses to reach out to this market via engaging Laurel billboards.
Analyzing Laurel's Demographics
One of the essential steps to a successful billboard advertising in Laurel is a comprehensive understanding of your audience. In analyzing the demographics of Laurel, we notice a diverse population. The majority (73.07%) of the population is African American, followed by White (25.32%) individuals, then the Asian community (0.86%) and those identifying as two or more races (0.86%). With a gender distribution almost equally spread, with females slightly outweighing males at 51.8%, these cultural nuances can be considered in designing your Laurel billboard advertisements for cultural relevancy and enhanced audience appeal.
Amping Up Interest with City's Attractions
Laurel isn't just a backdrop for shows like "Home Town” and “InSPRINGtion," but it shines as an individual tourism spot, drawing visitors from all corners of the country. A notably vibrant spot, the Laurel Main Street, attracts both locals and outsiders, thus providing a perfect location for billboards in Laurel. Incorporating these popular attractions in your advertisement themes can help establish a prompt connection with both the local community and visitors.
Synchronizing Your Campaigns
Blip offers easy campaign scheduling, enabling advertisers to sidestep ill-timed billboard placements. With a generally warm and inviting climate, Laurel's outdoor activities and events stretch throughout the year. However, peak tourism floats in during May, June, and July, making these months optimal to escalate your billboard ad efforts.
Consulting the City of Laurel's events calendar and timing your ads to coincide with popular events such as Day in the Park, Touch a Truck, Cherokee Drive Festival, and Laurel Leap Day can considerably boost your billboard rental in Laurel's visibility.
Crafting Your Message for Maximum Impact
Manufacturing, healthcare, and retail trade sectors spearhead Laurel's economy according to Jones County Economic Data. And, with households with children under 18 accounting for 20.8%, messages creating themes around these industries and family-centric services/products can forge a deeper connection with your target audience, thereby maximizing impact.
Keeping up with Local News Media
Staying connected to local vibes and staying apprised about Laurel's happenings can be accomplished by keeping up-to-date with local news outlets such as WDAM or The Laurel Leader-Call. You can make your Laurel billboards more relatable by designing your billboard campaign themes around popular local news stories or current events, thus capturing attention and resonating more with the Laurel audience.
In conclusion, by strategically utilizing the power of Blip's Laurel billboard advertising, your business can efficiently navigate its demographics, use city attractions and events, craft persuasive messages, and stay current with local trends. Happy Blipping!