Massachusetts Billboards

Self-serve, on Any Budget

Looking for a fun and easy way to advertise on Massachusetts billboards? Look no further than Blip! With our online platform, you can create and launch your billboard advertising campaign with just a few clicks. Get your message out on billboards in Massachusetts within your budget and with complete control over your campaign.

Billboard Advertising Massachusetts Locations

How much does a billboard cost in Massachusetts?

How much does a billboard cost in Massachusetts? With Blip, you can advertise on digital billboards in Massachusetts on any budget. You can set your daily budget and Blip will keep your campaign within that budget. You can also adjust your campaign budget at any time. The cost per blip depends on when and where you choose to advertise and advertiser demand. The total cost of a Massachusetts billboards advertising campaign over a period of time is the sum of the costs of each of the individual blips you receive over that period of time. Blip's pay-per-blip advertising model means you only pay for the advertising you receive, making it a cost-effective option for billboards in Massachusetts. How much is a billboard in Massachusetts? Find out by trying Blip's self-serve platform today. Here are average costs of billboards and their results:
$20 Daily Budget
$50 Daily Budget
$100 Daily Budget

Billboard advertising in Massachusetts has never been easier


Massachusetts Billboard Advertising Guide

Welcome to the ultimate guide on billboard advertising in Massachusetts! As a local expert in the field,we have put together a comprehensive resource to help advertisers create successful campaigns in the state. This guide is broken down into various sections, each covering a different aspect of billboard advertising in Massachusetts. We will dive into the local population and their demographics, popular activities and attractions, the advertising DMA, and local traffic patterns. By the end of this guide, you will have all the information you need to create a billboard campaign that resonates with your target audience and drives results.

Understanding the Demographics of Massachusetts for Effective Billboard Advertising

When planning a billboard advertising campaign in Massachusetts, it's essential to have an understanding of the state's demographic makeup. Knowing the demographics of the population can help advertisers decide on the most effective messaging, imagery, and placement of their billboard ads.

Here are some of the key demographics of Massachusetts residents that billboard advertisers should consider:

  • Population: Massachusetts has a population of approximately 7 million people, with most residing in the Greater Boston area. As such, advertising in the Metro Boston area may provide more significant exposure compared to other regions of the state.
  • Age: According to the US Census Bureau, the median age in Massachusetts is 39.5, with an estimated 20% of the population being adults aged 65 or older. Advertisers targeting older demographics may consider using larger fonts or images that are easier to see at a distance.
  • Ethnicity: The state has a diverse population, with roughly 80% of individuals identifying as white and 9% as Black or African American. Advertisers targeting specific ethnic groups may consider using imagery or messaging that speaks to their unique experiences or cultural identities.
  • Education Level: Massachusetts is known for its higher education institutions, with 44% of individuals aged 25 or older possessing a bachelor's degree or higher. Advertisers may consider using messaging or imagery that appeals to a highly-educated audience.
  • Income: The median household income in Massachusetts is $81,215, with higher levels of income concentrated in the Metro Boston area. Advertisers targeting wealthier demographics may want to consider placing billboards in more affluent neighborhoods or areas with high levels of foot traffic.

By keeping these important demographic factors in mind, Massachusetts billboard advertisers can tailor their messaging to better resonate with the intended audience. A thoughtful and strategic approach to billboard advertising can lead to higher engagement rates, more significant brand exposure, and ultimately, greater ROI.

Appealing to Local Interests: Popular Activities in Massachusetts

When it comes to creating effective billboard ads in Massachusetts, it's important to keep local interests in mind. By tailoring your message to what resonates with the community, you can increase engagement and build brand recognition. Here are some popular activities and points of interests to consider when crafting your message:


  • Hiking and camping in the Berkshire Mountains
  • Biking along the Minuteman Bikeway or Cape Cod Rail Trail
  • Fishing and boating on Lake Winnipesaukee or Cape Cod Bay


  • Historic sites like the Freedom Trail, Plymouth Rock, and the Salem Witch Trials Memorial
  • Cultural experiences such as the Boston Museum of Fine Arts, Fenway Park, and Symphony Hall
  • Beach destinations like Martha's Vineyard, Nantucket, and Cape Cod

Points of Interest

  • Acorn Street, one of the most photographed streets in the United States
  • The New England Aquarium, which houses over 20,000 animals
  • The Berklee College of Music, which has produced notable alumni like Quincy Jones and John Mayer

Venues and Attractions

  • The Boston Opera House, which hosts world-class concerts and performances
  • The Big E, an annual New England fair that attracts over 1 million visitors
  • The Danforth Art Museum, which showcases modern and contemporary art from around the world

By integrating these local interests and destinations into your billboard ads, you can capture the attention of Massachusetts residents and visitors alike. Whether you're promoting a new product, event, or service, be sure to tap into the unique features and experiences that make Massachusetts a special place to live and visit.

DMA(s) in Massachusetts for Billboard Advertising

When it comes to billboard advertising in Massachusetts, understanding your designated market area (DMA) is crucial. DMA is a geographic area that represents a group of counties in which the broadcast television stations serve a significant number of households. Massachusettes is part of two DMAs:

  • Boston (Manchester)
  • Springfield-Holyoke

Boston (Manchester) is the largest DMA in Massachusetts, covering over 4 million people in both Massachusetts and New Hampshire. It includes various large cities such as Boston, Worcester, and Manchester, NH. Advertisers targeting this DMA can reach a diverse audience, as the area has a mix of urban, suburban, and rural populations.

The second DMA, Springfield-Holyoke, includes approximately 1.2 million residents in western Massachusetts. Major cities within this DMA include Springfield and Holyoke. Advertisers targeting this DMA can reach a more localized audience and focus on specific demographics.

It's important to note that these DMAs are not mutually exclusive, and many Massachusetts residents fall into both categories. Therefore, advertisers should consider their target audience carefully and determine which DMA(s) are most relevant to their campaign goals.

Once you've determined your target DMA(s), it's crucial to work with a billboard advertising company that has a strong presence in those areas. Working with a reputable company like ours can ensure that your ads are placed strategically to maximize visibility and impact.

Major Interstates, Highways, and Roadways in Massachusetts that Billboard Advertisers Should Know About

When it comes to choosing the location for your billboard, understanding the local traffic patterns is crucial. Massachusetts has a number of major interstates, highways, and roadways that are frequently used by commuters and travelers. Here are a few roads to keep in mind when creating your billboard ad:

Interstate 90

Interstate 90, also known as the Massachusetts Turnpike, spans the entire state from East to West. It's one of the busiest highways in Massachusetts, connecting the Boston area to the Berkshires in the West. If you're looking to target travelers moving through Massachusetts, Interstate 90 is a great option.

Interstate 95

Interstate 95 runs North to South along the East Coast and passes through Massachusetts. It's one of the most traveled highways in the country, connecting Boston to major cities like New York and Washington D.C. If you're looking to target commuters or tourists traveling to and from Boston, Interstate 95 is a good choice.

Route 3

Route 3 is a major highway that connects the South Shore of Massachusetts to Boston. It's often used by commuters and travelers, making it a good location for billboards aimed at those demographics.

Route 1

Route 1 is a major highway that runs North to South through several New England states, including Massachusetts. In Massachusetts, Route 1 passes through cities like Saugus, Lynnfield, and Danvers, making it a good option for targeting commuters and travelers in those areas.

Route 2

Route 2 runs East to West across Massachusetts, connecting the Boston area to Western Massachusetts. If you're looking to target travelers heading to destinations like the Berkshires or Cape Cod, Route 2 might be a good option for your billboard.

Understanding the traffic patterns on these major highways and roadways can help you choose the best location for your billboard. Keep in mind that some areas may have restrictions on billboard advertising, so be sure to research local regulations before making your final decision.

In conclusion, billboard advertising in Massachusetts can be a highly effective way to reach your target audience. By understanding the local population and their demographics, popular activities, and the advertising DMA, you can create a campaign that resonates with potential customers. Additionally, taking into consideration local roads and traffic patterns can help ensure that your billboards are placed in strategic locations, maximizing their impact. With the right approach, billboard advertising can help drive traffic, increase brand recognition, and ultimately lead to greater business success.

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