The Takeaway
PYT Fitness used Blip’s Instant Artwork tool to design and launch a board in under two minutes while traveling between tour cities. Ja’Net Moore preferred the Instant Artwork flow to uploading her own files because it eliminated the design step, making it a one-person operation. The tool made short, city-by-city event flights realistic on a small budget.
Why PYT Fitness Turned to Billboard Advertising
Ja’Net Moore runs PYT Fitness, a pole dancing, yoga, and dance studio based in Los Angeles and Las Vegas. She takes the business on the road for one-day boot camps in cities that cannot support a month-long series of classes, from Canada to Jamaica.
Ja’Net had used social influencers for years and wanted a channel to help announce PYT when it entered a new market. Traditional out-of-home was not practical for a tour schedule that changes week to week. She needed a way to design a board on her own and launch it fast enough to matter for a specific event date.
How PYT Fitness Built Its Billboard Campaign
Ja’Net used Blip’s Instant Artwork tool for the creative and set the flights up herself.
- Boards selected: Placements in each city PYT was touring, matched to the event date.
- Creative approach: Instant Artwork tool. Ja’Net changed the pixel size, typed in the words, and had a finished design in under two minutes.
- Launch approach: Self-serve. Ja’Net set up and managed each city’s flight from her own account.
- Support: Customer success emails carried the rest, so the process felt supported rather than isolated.
The Creative
The board carried the studio name, the event, and the location. For other event-driven operators preparing their own creative, Blip’s billboard design guidelines explain how to build a driver-readable design.
What PYT Fitness’s Campaign Delivered
The specific outcome PYT Fitness needed was speed. A tour-city boot camp needs the ad up before the event date, and the design cannot become the bottleneck. Instant Artwork collapsed the whole process into under two minutes, which made short, city-by-city flights realistic for a one-person business.
At the time of the campaign, Instant Artwork gave a solo operator a fast way to prepare creative. A board for a one-day event only works if the design can go up on the same schedule the tour runs. Ja’Net also noted that customer success stayed involved via email, which mattered to someone learning out-of-home advertising for the first time.
I can do it all with the click of a button. This process is way easier than going to a brick and mortar store. If I know how to describe what I want, I might as well do it myself.
Ja’Net Moore, Owner of PYT Fitness
Why This Campaign Worked
- Instant Artwork removed the design step: The bottleneck for a solo tour operator is creative, not media. Instant Artwork solved it.
- City-by-city flights: Boards followed the tour rather than trying to reach a single market for months.
- Self-serve control: Ja’Net managed every city’s flight herself without waiting on a rep.
- Support without friction: Customer success emails kept the process supported for a first-time out-of-home buyer.
What Fitness and Event Owners Can Take From This Campaign
Solo operators and touring studios can use these ideas:
- Prepare creative before each stop: A fitness billboard for a one-day event only works if the creative is ready on the same timeline as the tour.
- Buy per city: One board per tour city keeps spend proportional to attendance potential.
- Own the flights yourself: Self-serve control is faster than any agency workflow when the schedule changes week to week.
- Lean on customer success for the first flight: Email support helps a first-time out-of-home buyer avoid the mistakes that only a second campaign usually teaches.
Run a Campaign Like PYT Fitness’s
Prepare driver-readable creative, pick one board per tour city, and schedule each flight around its event date.
Frequently Asked Questions About PYT Fitness’s Billboard Campaign
How quickly did PYT Fitness build its creative?
Ja’Net designed and uploaded her artwork in under two minutes using Blip’s Instant Artwork tool.
Did PYT Fitness need a graphic designer for this campaign?
No. For this campaign, Ja’Net used Blip’s then-available Instant Artwork tool to prepare the board herself in under two minutes.
Can I run boards city by city for a touring business?
Yes. Blip lets you buy a placement in each tour city and manage the flights individually.
How does customer success work on a self-serve platform?
Customer success stays reachable through email and can help scope short, unusual, or city-by-city flights that a purely self-serve buyer might miss.
Do I need a contract to run a Blip campaign?
No. There are no contracts and no minimums. You choose the boards, the schedule, and the spend.