The Takeaway
Elite Marketing Agency runs an OOH billboard alongside paid social and search for a mix of local clients. Pairing the two channels lowered cost-per-click on Instagram for a supplement shop, increased foot traffic for a coffee shop, and provided the agency with device-ID data through AdQuick that connected billboard exposure to online engagement. Blip’s flexibility lets the team adjust creatives and placements in real time.
Why Elite Marketing Agency Turned to Blip
Elite Marketing Agency, headquartered in Fort Lauderdale, specializes in out-of-home for coffee shops, smoke shops, and fitness brands. Founder and CEO Brian Becker had struggled to prove the impact of OOH billboards with traditional providers. Clients kept asking how boards translated into website visits or foot traffic, and the answers were slow.
The team needed a partner that gave real-time delivery data, easy reporting, and the ability to layer physical exposure with digital measurement. As Becker put it: “we always tell people, don’t just do one or the other. Do them both, and run them at the same time to get the best results.”
How Elite Marketing Agency Builds Its OOH Campaigns
Every client campaign runs on the same principle. The board is a top-of-funnel touchpoint; digital handles tracking and retargeting.
- Boards selected: Placements matched to each client’s foot-traffic map. A supplement shop near a gym, a coffee shop on a commuter route, a smoke shop near its own store.
- Creative approach: A simple physical creative built to complement the paid social running at the same time.
- Digital pairing: Instagram and Facebook ads run on the same customer footprint. When the board is live, digital cost per click drops.
- Tracking: The agency uses device-ID data through AdQuick to match board exposure to digital engagement and, in one case, to “Flag” search behavior after passing a specific board.
The Creative
The creative is deliberately simple. The board plants the name; social carries the offer. For agencies planning the same kind of paired campaign, Blip’s agency partnerships with Blip page walks through how the platform fits into an agency workflow.
What Elite Marketing Agency’s Campaigns Delivered
For a supplement shop near a gym, running gym-screen creative alongside social media lowered the cost per click on Instagram considerably. Becker described the pattern: “People were exposed to the gym ads, then got the ad on their phones. It lowered the cost per click.”
For a coffee shop, roadside placements targeting commuters combined with the shop’s social advertising lifted customer visits.
For a smoke shop, a digital board near the store drove foot traffic within the second month of testing locations and creatives. Across every case, the pattern was consistent. The board did the exposure work, and paired digital captured the intent. Agencies that want to sell out-of-home to skeptical clients can use this as a template.
It’s not just about seeing a billboard, it’s about exposure. Even if someone doesn’t consciously read the billboard, they’re still exposed, and that makes them more likely to click on a digital ad later.
Brian Becker, Founder and CEO, Elite Marketing Agency
Why This Approach Worked
- Paired channels: Running physical and digital simultaneously reduced cost per click on paired social.
- Placement matched to intent: A supplement shop near a gym or a coffee shop on the commute puts the board where the audience already is.
- Device-ID measurement: AdQuick data let the agency show clients that the board and the search behaviour connected.
- Real-time flexibility: Blip lets the team adjust creative and placements as early campaign data comes back.
What Marketing Agencies Can Take From This Campaign
Agencies that want to sell OOH alongside digital can use this approach:
- Never sell OOH by itself: Pair every board with a matching digital flight so the client can see the two channels reinforce each other.
- Use device-ID data when you can: Third-party device-ID tracking through partners like AdQuick lets you attribute board exposure to online action.
- Test creatives and locations early: The first month is for learning; the second is where results usually show up.
- Sell the platform’s flexibility: Digital placements through Blip can be adjusted in real time, which is what makes them fit a data-driven agency workflow.
Run OOH and Digital Together Like Elite Marketing Agency
Pair every OOH flight with a matching digital campaign, use device-ID data to attribute the result, and give the two channels enough runway to reinforce each other.
Frequently Asked Questions About Elite Marketing Agency’s Billboard Campaign
How does Elite Marketing Agency use OOH alongside digital?
Every client campaign runs boards and paid social on the same customer footprint. OOH billboards do the exposure work; digital captures the intent.
Did the paired approach lower cost-per-click?
Yes. For a supplement shop near a gym, cost-per-click on Instagram dropped considerably when the OOH billboard and social media ran at the same time.
How does the agency measure impact?
Through delivery data inside Blip, plus device-ID tracking from partners like AdQuick, which connects board exposure to specific web actions.
Can an OOH billboard drive foot traffic?
For a smoke shop in the case study, a digital board near the store led to an increase in foot traffic within the second month. Results depend on the placement, the creative, and the paired digital flight.
How quickly can OOH billboards go live?
The agency submits each campaign for review and starts displaying after approval, coordinating board flights with clients’ digital calendars.