The Takeaway
Mike and Kerri Moore used a graduation billboard through Blip to celebrate their son’s high school graduation in Montgomery, Alabama. They picked a board on the drive to school and scheduled it for the hours students traveled to and from campus. The whole flight ran on $50 a week.
Why the Moore Family Turned to Billboard Advertising
Mike and Kerri Moore live in Montgomery, Alabama. Inspired by a billboard marriage proposal Mike had seen, they decided to use a board to celebrate their older son Zach’s graduation from Montgomery Catholic Preparatory School. When Zach’s younger brother Sean graduated in 2020, they did it again.
Traditional out-of-home would not have made sense for a personal message. Blip’s self-serve platform lets them pick a specific placement on the drive to school, schedule it around students’ commutes, and run it on a budget most families can afford.
How the Moore Family Built Their Billboard Campaign
The design and the placement were the whole plan. Mike and Kerri ran the flight themselves from a personal account.
- Board selected: A single digital board on the drive to Montgomery Catholic Preparatory School.
- Creative approach: A photo of the graduate and a short congratulatory message, sized for a school board audience.
- Schedule: Dayparted to the morning and afternoon school commute. The board ran when students and faculty were traveling to and from campus.
- Budget approach: $50 per week. That is what lets a personal campaign make sense at all.
The Creative
The design featured the graduate’s photo and a brief congratulatory message. Personal campaigns like this one work when the creative feels handmade rather than commercial. Blip’s billboard design guidelines cover the basics.
What the Moore Family’s Campaign Delivered
The Moores gave their son a public moment during a year that took away most of the usual graduation ones. Faculty at Montgomery Catholic Preparatory School called the idea the coolest thing they had seen, and the flight became part of the community’s response to a difficult spring.
It is a small campaign, and it is included here on purpose. A single-board flight on a $50-a-week budget shows what a self-serve platform makes possible for a family that is not an advertiser. Blip’s April 2020 nationwide graduation program was inspired in part by the same pattern, which is exactly the kind of use case a flexible platform is supposed to unlock.
It was easy and affordable to run. It was only $50 a week, and I could control what specific times of day the graduation ad would display. I didn’t need it to run during school hours, but I could make sure people saw it when they were driving to school. The faculty at my son’s school thought it was the coolest idea.
Mike Moore, Proud Father of a 2020 Graduate
Why This Campaign Worked
- Right board, right drive: The placement sat on the road students already took to school.
- Right hours: Dayparting to the school commute meant every play landed with the right audience.
- Small, manageable budget: $50 a week made the whole thing feasible for a family.
- A moment worth showing up for: A public congratulation during a spring without a ceremony carried more weight than the metrics do.
What Families and Small Buyers Can Take From This Campaign
Families and personal buyers can use this pattern:
- Pick the drive, not the highway: A graduation billboard on the road to school beats a bigger board on a highway the honoree never takes.
- Daypart to the hours that matter: The exact hours students commute is when the message is doing its work.
- Keep the budget small: A short flight within a modest weekly budget makes a personal moment possible.
- Match the schedule to the moment: A personal one-board flight works best when it runs during the hours that matter to the honoree and their community.
Run a Personal Campaign Like the Moore Family’s
Pick a board your honoree will actually drive past, schedule it for the hours that matter, and keep the budget small enough for a personal moment.
Frequently Asked Questions About The Moore Family’s Billboard Campaign
How much did the Moore family’s graduation billboard cost?
The flight ran on $50 a week. Blip does not require a monthly minimum so that a personal campaign can fit any modest weekly budget.
Can I run a personal Blip campaign?
Yes. Blip’s self-serve platform lets any buyer schedule a personal flight on a specific board and daypart.
How do I choose the right board for a personal campaign?
Pick the board on the road that the honoree actually drives. Placement is more important than raw impressions for a personal message.
What hours should a graduation ad run?
Daypart the flight to the school commute so classmates, faculty, and family see the ad on their normal routes.
Do I need a contract for a short personal flight?
No. There are no contracts and no minimums. You choose the board, the hours, and the spend.