Silicon Slopes

Driving Attendance Through Brand Awareness
Silicon Slopes Saw Increased Attendance

Challenge

Increase attendance to the event for 2018.

Solution

Use Blip billboards in addition to social media, events, and networking to increase brand awareness. Silicon Slopes used Blip’s platform to advertise on 27 large-format billboards across a targeted geographic region to obtain wide exposure for a low cost per impression. Garrett, the Director of Operations, chose to use Blip because of the flexibility and coverage offered, allowing him to spread his budget across a variety of billboards in his targeted region for a
specific period of time.

Silicon Slopes managed their digital billboard spend, updated their creative throughout the campaign, and adjusted advertising schedules. The flexibility allowed them to tackle their marketing needs. “We love that Blip allows us to be able to do this ourselves.” Silicon Slopes’ designer logged in to update the
creative and the director logged in to manage the spend and schedule.

Results

“We had record-breaking attendance this year with attendees from all across America.” A coordinated and balanced marketing mix, from social media to billboard advertising with Blip, boosted Silicon Slopes’ brand awareness and event attendance by 87 percent and search interest by 300 percent during the campaign.

“We were very pleased with Blip. We loved how quick it got the word out and it really helped drive record attendance. From our end, it was really good as far as the customer service and results. We are looking forward to working together again in the future!”

Garrett ClarkDirector of Operations
  • Blips: 137,118   
  • Billboards: 18
  • Campaigns: 1
  • Impressions: 1,420,602
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