Iowa Billboards

Demographics of Iowa Residents for Billboard Advertising

As an Iowa billboard advertiser, it is essential to understand the demographics of the local population when creating your billboard ads. Understanding your audience can help you tailor your message and design to resonate with them and increase the effectiveness of your campaign. Here are some important demographic factors to consider:

• Age: The median age in Iowa is 38 years old, with the largest age group being 25-44-year-olds. Depending on your target audience, you may want to consider incorporating messaging or visuals that appeal to this age group.
• Gender: Iowa has a relatively equal distribution of males and females, with slightly more females residing in the state. Depending on your product or service, you may want to consider targeting one gender over another.
• Income: The median household income in Iowa is around $61,000. Understanding the income level of your target audience can help you determine the type of messaging and imagery that will resonate with them.
• Education: Iowa is a relatively well-educated state, with a high percentage of residents possessing a high school diploma or higher. If your product or service relates to education or requires a certain level of education, you may want to consider targeting areas with higher levels of education.
• Location: Finally, it's important to consider the location of your billboard. Iowa is a predominantly rural state, but there are also urban areas like Des Moines and Cedar Rapids. Depending on where you place your billboard, you may want to tailor your messaging to the specific characteristics of that area.

By understanding the demographics of Iowa residents, you can create billboard ads that effectively target your desired audience and increase the effectiveness of your campaign. Keep these factors in mind when creating your next billboard ad in Iowa.

Iowa Billboard Advertisers Should Keep These Popular Activities in Mind When Creating Ads

As an Iowa billboard advertiser, it's important to tailor your ads to appeal to the local audience's interests. Here are some popular activities in Iowa that billboard advertisers should keep in mind:

Recreation:

• Hiking and camping at state parks, such as Ledges State Park and Backbone State Park.
• Fishing and boating on the Mississippi River or at Lake Okoboji.
• Golfing at one of the many courses available throughout the state.
• Winter sports, such as skiing and snowmobiling in the Dubuque and Davenport areas.

Tourism:

• The Iowa State Fair, held annually in Des Moines.
• The National Mississippi River Museum and Aquarium in Dubuque.
• The John Wayne Birthplace Museum in Winterset.
• The Bridges of Madison County, made famous by the novel and movie of the same name.

Points of Interest:

• The iconic covered bridges of Madison County.
• The Field of Dreams movie site in Dyersville.
• The Herbert Hoover Presidential Library and Museum in West Branch.
• The American Gothic House in Eldon, made famous by the Grant Wood painting.

Venues:

• The Wells Fargo Arena, home to sporting events and concerts in Des Moines.
• The Iowa Events Center, also in Des Moines, hosting many concerts and trade shows.
• The Kinnick Stadium and Carver-Hawkeye Arena, both located in Iowa City.
• The Tyson Events Center in Sioux City.

Attractions:

• The Amana Colonies, a historic German community with unique shops and restaurants.
• The Iowa Great Lakes, a popular vacation area with beaches and water sports.
• The Bridges Bike Trail, a scenic route through Madison County.
• The Greater Des Moines Botanical Garden.

By keeping these popular Iowa activities in mind, billboard advertisers can create ads that resonate with their local audience and drive more traffic to their businesses.

DMA(s) in Iowa

Iowa is a part of the Cedar Rapids-Waterloo-Iowa City-Dubuque DMA, as well as the Des Moines-Ames DMA. DMA stands for Designated Market Area, which is a geographic area that represents a group of counties where the population can receive the same television and radio programming. Understanding which DMA(s) your target audience is in can help you select the most effective billboard locations for your campaign.

Cedar Rapids-Waterloo-Iowa City-Dubuque DMA

This DMA covers 22 counties in Iowa and includes cities such as Cedar Rapids, Waterloo, Iowa City, and Dubuque. It has a population of over 750,000 people, making it a great target for billboard advertising. This DMA is known for its strong manufacturing industry and diverse economy, which offers a variety of potential target audiences for advertisers.

Des Moines-Ames DMA

This DMA covers 18 counties in Iowa and includes cities such as Des Moines, Ames, and Marshalltown. It has a population of over 950,000 people, making it the most populous DMA in Iowa. This DMA is known for its strong agriculture industry, as well as its growing technology and insurance industries. Advertisers targeting this DMA should consider placing billboards along major highways, such as I-35 and I-80.

Considerations for Selecting DMA(s)

When selecting which DMA(s) to target with your billboard advertising campaign in Iowa, there are a few factors to consider:

• Population: How many people are in the DMA(s) you are considering? The more people in the area, the more potential customers your billboard can reach.
• Industry: What industries are prominent in the DMA(s) you are considering? Targeting industries that are relevant to your product or service can increase the effectiveness of your campaign.
• Competition: Are there other advertisers targeting the same DMA(s) as you? Consider the saturation of the market and adjust your strategy accordingly.
• Location: Where are the major highways, attractions, and business districts in the DMA(s)? Placing your billboards strategically can maximize the visibility of your campaign.

By understanding the DMA(s) in Iowa and carefully considering which areas to target with your billboard advertising campaign, you can increase the effectiveness and ROI of your marketing efforts.

Major Interstates, Highways, and Roadways in Iowa for Billboard Advertising

When it comes to choosing the right location for your billboard ad in Iowa, it's important to consider the major interstates, highways, and roadways that see the most traffic. Here are some of the most important ones to keep in mind:

Interstate Highways

• I-80: This is one of the busiest interstates in Iowa, with heavy traffic between Des Moines and the Quad Cities.
• I-35: Runs from the Missouri border in the south to the Minnesota border in the north, passing through Des Moines and Ames along the way.
• I-29: Runs along the western edge of Iowa and sees heavy traffic from travelers going to and from Omaha and Sioux City.

US Highways

• US-20: Runs east-west across northern Iowa, passing through major cities like Sioux City, Fort Dodge, and Waterloo.
• US-30: Runs east-west across the southern half of Iowa, passing through cities like Council Bluffs, Ames, and Cedar Rapids.
• US-61: Runs north-south through eastern Iowa, passing through major cities like Dubuque, Davenport, and Burlington.

State Highways

• IA-2: Runs east-west across southern Iowa, passing through larger towns like Centerville and Council Bluffs.
• IA-27: Runs north-south through western Iowa, connecting smaller towns like Mapleton and Cherokee.
• IA-163: Runs east-west across central Iowa, passing through towns like Pella and Des Moines.

By focusing your billboard advertising on these major roadways, you can ensure that your message reaches a wide audience of travelers and locals alike. Just remember to keep your design simple and eye-catching, with a clear call-to-action that encourages drivers to take action.